#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio

B2B Marketing with Dave Gerhardt

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

3M ago 58:19

MP3•Episode home

You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion.

In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to nail your B2B landing pages. The panel breaks down real B2B landing pages, highlighting common mistakes, best practices, and live optimizations that can increase conversions and improve user experience.

Danielle, Gabi, Tas, and Will cover:

Why clarity, user intent, and strong CTAs are crucial for high-converting landing pages.
The biggest design and messaging mistakes B2B marketers make.
How to structure a landing page that captures attention and drives action.

Timestamps

(00:00) - - Introduction to Tas, Gabi, and Will
(03:16) - - What makes a landing page high-converting?
(05:04) - - The difference between landing pages, homepages, and blog posts
(06:47) - - Why user intent matters in landing page optimization
(08:24) - - Why you need clear headlines and strong CTAs
(10:51) - - Common mistakes that kill landing page conversions
(13:18) - - Why mobile optimization is critical for discovery and first impressions
(15:48) - - The role of trust elements: testimonials, reviews, and credibility badges
(18:23) - - Live landing page roast: VC3
(31:14) - - Live landing page roast: Mira
(47:17) - - Live landing page roast: Metal 3D Printing Forming Page
(49:31) - - Why B2B landing pages must prioritize clarity over creativity
(52:23) - - How accessibility and contrast impact user engagement
(54:34) - - Final takeaways on what makes a great B2B landing page

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

255 episodes

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies