Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome.

Highlights

• The four prongs of the DOJ’s proposed punishment
• The timeline for the court’s decision and implementation
• Why the ultimate outcome shouldn’t drastically impact marketing
• The importance of creating a good user experience and search optimization regardless of platform
• Why a “marketing mix” is vital for business growth

Episode Resources:

• The Court’s decision in US v. Google

Connect with Brian Jones and Patience Jones

• https://graphicmachine.com/
• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/