Best Brian Jones and Patience Jones Podcasts (2025)

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Social Media for Architects - Episode 111 21:51

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20d ago21:51

21:51

If you inwardly groan whenever social media is mentioned, this is the episode for you. We discuss how architects can use social media to grow their practices without being gross or becoming consumed by who liked what. Social media might not be your most favorite thing, but we’ll show you how it doesn’t have to be punishing. Episode Resources Connec…

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Multi-Generational Marketing – Episode 110 14:51

26d ago14:51

14:51

There are anywhere from two to four generations of people currently working for your client prospects. To have the best chance of winning projects, you need to be able to market effectively to each generation. What does each generation look for, and how can you deliver that information so it resonates with them? Episode Resources Connect with Brian…

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Personal Branding – Episode 109 16:56

1M ago16:56

16:56

Do you want more control over your career? Whether you’re looking to climb your firm’s leadership ladder, bring in new clients, or shift your career focus, people need to understand who you are. That’s where personal branding comes in. In this episode, we talk about what personal branding is – and isn’t - and how to get started. Episode Resources: …

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As Built Interview with Kay Sargent, FASID, FIIDA - Episode 108 21:13

1M ago21:13

21:13

Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, is a Principal at HOK and the firm’s Director of Thought Leadership, Interiors. She has recently published her first book, Designing Neuroinclusive Workplaces: Advancing Sensory Processing and Cognitive Well-Being in the Built Environment, based on her extensive research and firsthand experi…

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Discoverability: What It Is and Why It's Important - Episode 107 12:36

2M ago12:36

12:36

If the only contact a person ever had with the outside world was in browsing the internet, SEO (search engine optimization) would be enough. You could optimize your site and know that the right people would find you. But – hopefully – that isn’t the only way people gather information. Social media, reviews, blogs, conferences, in-person meetings: t…

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Tech Stack: How to Think About an AI Policy - Episode 106 12:31

2M ago12:31

12:31

While the world of AI is still relatively new, it’s spreading rapidly. From a quick search on ChatGPT to a batch of renderings generated with Adobe Firefly, people are already using AI in big and small ways. That’s why it’s more important than ever for your company to adopt an AI policy, even if that policy is simply “no AI.” A clear, simple policy…

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Interview with Matthew Mueller, AIA - Episode 105 21:09

2M ago21:09

21:09

How does an architect become a firm leader without losing their passion for the work itself? Matthew Mueller, AIA, Partner at PBDW, shares his experience with work-life harmony and how three core firm values have kept him at the same firm for 25 years: thoughtfulness, mentorship, and hands-on involvement. Listen now to hear how Matthew shaped his c…

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ICYMI: ICFF and NeoCon - Episode 104 16:44

2M ago16:44

16:44

Too busy to attend New York Design Week? Maybe the crowds at NeoCon were just too much to handle this year. Or maybe you didn’t know these shows existed at all. Whatever the reason, no worries, we went for you. Tune in to hear about this year’s trends, standout products, and companies that truly know how to brand. Episode Resources: Connect with Br…

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Interview with WHY Architecture 21:21

7M ago21:21

21:21

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Brian Butterfield of the firm WHY Architecture. Photo of Brian Butterfield courtesy of WHY Architecture

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Interview with Weiss/Manfredi Architecture/Landscape/Urbanism 17:24

7M ago17:24

17:24

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalists Marion Weiss, FAIA and Michael Manfredi, FAIA, of the firm Weiss/Manfredi. Photo of Marion Weiss, Michael Manfredi courtesy of Shuli Sadé and Weiss/Manfredi…

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Interview with Studio Gang 18:20

7M ago18:20

18:20

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Jeanne Gang, FAIA of the firm Studio Gang. Photo of Jeanne Gang © John David Pittman

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Interview with Renzo Piano Building Workshop 12:19

7M ago12:19

12:19

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalists Elisabetta Trezzani and Kerry Joyce of the firm Renzo Piano Building Workshop. Photos of Elisabetta Trezzani and Kerry Joyce courtesy of Renzo Piano Building Workshop…

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Interview with Selldorf Architects 22:37

7M ago22:37

22:37

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with competition finalist Annabelle Selldorf, FAIA of the firm Selldorf Architects. Photo of Annabelle Selldorf © Stephen Kent Johnson courtesy of Selldorf Architects…

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Interview with Kengo Kuma & Associates 15:53

7M ago15:53

15:53

In this episode of our series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Brian Jones and Patience Jones speak with competition finalist Kengo Kuma of Kengo Kuma & Associates. Photo of Kengo Kuma courtesy of J.C. Carbonne and Kengo Kuma & Associates

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Interview with Malcolm Reading, LVO, RIBA, Hon FRGS 18:39

7M ago18:39

18:39

In the second episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Malcolm Reading, LVO, RIBA, Hon FRGS, Chairman of Malcolm Reading Consultants, about how the competition process works and what architects should consider when entering a design co…

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Interview with Julián Zugazagoitia, Director & CEO of the Nelson-Atkins Museum of Art 27:04

7M ago27:04

27:04

In the first episode of a new series about the Nelson-Atkins Museum of Art International Design Competition, As Built co-hosts Patience Jones and Brian Jones speak with Julián Zugazagoitia, the Museum’s Director & CEO, about the competition and the need for community involvement. Photo of Julián Zugazagoitia courtesy of the Nelson-Atkins Museum of …

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Interview with Mark Wagner - Episode 95 52:57

9M ago52:57

52:57

Mark Wagner, AIA, is a Principal at Davis Brody Bond, a Page/ Company. Based in New York City, Mark has deep experience in the design of cultural and public spaces. His portfolio includes the National September 11 Memorial Museum, the World Trade Center Archive, the National Park Service Ellis Island Emergency and Long-Term Museum Collections and S…

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Connecting Print with Digital - Episode 94 10:37

9M ago10:37

10:37

Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to conne…

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Tech Stack: Google Chrome Sell-Off - Episode 93 9:54

10M ago9:54

9:54

Google has been found in violation of U.S. anti-trust laws, and now it’s time for ... “the punishment.” We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome. Highlights The four prongs of the DOJ’s proposed pun…

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What’s In a Name? - Episode 92 10:46

10M ago10:46

10:46

Considering a new firm name? Historically, whether to change – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider: Is the name you want available as a domain name? How easy is it for pe…

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Tech Stack: Marketing Calendar Tools - Episode 91 12:32

11M ago12:32

12:32

Marketing calendar tools: not super exciting, but super necessary. In the newest Tech Stack episode, we explain how these tools work, why you need them, and how to choose the best one for your firm. Highlights: What marketing calendar tools do Why your firm needs one How to identify your firm’s calendaring needs How to choose the best marketing cal…

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The Eternal Feedback Loop - Episode 90 15:53

11M ago15:53

15:53

Are all of your marketing efforts stuck in an eternal feedback loop? If you’re constantly revising based on new opinions and can’t get anything out the door, the answer is, “Yes.” Iterative processes have their place, but there comes a time when your marketing can’t do anything for you because nothing can get final approval. When your marketing flo…

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The RFP: Details are opportunities - Episode 89 12:31

11M ago12:31

12:31

Preparing RFP responses can feel like all you're doing is working off of someone else's checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm's strengths. The key is to use details in every response to focus the readers on what's important. This turns RFPs into a marketing tool for the immed…

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Single Static Image - Episode 88 10:46

12M ago10:46

10:46

Does your firm have that One Great Image that gets used everywhere? In this episode, we unpack the limitations of relying solely on static images in architectural marketing. Learn why embracing video, diverse visuals, and storytelling can set your firm apart. Highlights: How the way people consume information has changed The struggle for differenti…

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Curiosity - Episode 87 12:02

12M ago12:02

12:02

All of the marketing skills in the world won’t matter much if you don’t have the most important ingredient: curiosity. Being interested in how people think, behave, and make decisions is what helps you identify how, when, and where you need to present information. In this episode, we discuss what it looks like to be curious in your marketing and ho…

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Marketing Bias - Episode 86 12:13

12M ago12:13

12:13

Do you find yourself discounting ideas or data because you don't believe something works, it's not how you use the internet, or you've just never "liked" a particular thing? This is how bias works, and it can harm your marketing and your firm growth. In this episode, we discuss how to be aware of these biases and make more informed decisions. Highl…

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Interview with Don Semple, AIA, Partner at Krueck Sexton Partners - Episode 85 30:28

1y ago30:28

30:28

Don Semple, AIA, Partner at Chicago-based architecture firm Krueck Sexton Partners, talks with Brian Jones about the role of technology in design and in the architecture profession. Don also discusses the evolution of his career and the approach Krueck Sexton Partners takes to discovering a project’s hidden potential. With a project portfolio that …

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Tech Stack: Website Images: How Big Is Too Big? - Episode 84 11:50

1y ago11:50

11:50

Images showcase the amazing work your firm does, but using the wrong format or size can cause issues for your website – and the people visiting it. So how do you fix that? In this episode, we talk tips on balancing aesthetics and practicality to make your firm’s projects stand out. Highlights: Oversized project images on architecture firm websites.…

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Growth Challenge: Keeping Current On Your Contacts - Episode 83 9:06

1y ago9:06

9:06

You might hear from close friends when they get a promotion or leave a company, but what about the people you don’t keep in touch with as much? You might reach out to someone to find a bounce-back email, or someone you don’t know answering the phone. That’s why it’s important to keep up to date with the people around you and be aware of when they c…

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Building Consensus - Episode 82 13:22

1y ago13:22

13:22

It’s decision time. It may not be do or die, but how you make your decision can decide whether your team is on board or not. No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth. In this episode we talk about the importance of getting everyone’s opinion before moving forward with decis…

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Interview with Jakeb Novak, AIA - Episode 81 12:12

1y ago12:12

12:12

Jakeb Novak, AIA, Partner at Specht Novak, talks with Brian Jones about his journey in the built environment. Based in Austin, Texas, Specht Novak believes in creating comfortable and timeless buildings, foregoing the use of trendy materials to avoid aging projects. Its approach has earned it a spot on Architizer's 100 Best Architecture and Design …

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Tech Stack: Cookie Update - Episode 80 8:41

1y ago8:41

8:41

Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment. Highlights: Value in first-party data for consume…

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Expanding the Map - Episode 79 11:13

1y ago11:13

11:13

So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions aren’t going to welcome your business with open arms. …

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Weighing Publishing Platform Options - Episode 78 11:36

1y ago11:36

11:36

There are a lot of options to chose from when it comes to publishing platforms for your firms project. In this episode hosts Patience and Brian Jones explain the pros and cons of print vs. digital publishing, and why reevaluating strategies is crucial to effectively showcase your firm's work. Highlights: Case study: Client project embargoed from pu…

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Growth Challenge: The Washing Problem - Episode 77 11:37

1y ago11:37

11:37

Deceptive practices in architecture like greenwashing or care-washing where firms say one thing but do another can cause problems for a firms growth. Hosts Patience and Brian Jones explore its impact on growth, employee trust, and client relationships. In this episode, we discuss how to stay authentic and back up your statements with real actions. …

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Malcolm Reading, RIBA - Episode 76 19:52

1y ago19:52

19:52

Malcolm Reading, RIBA, Chairman of Malcolm Reading Consultants (MRC), talks with Brian Jones about architectural competitions. Based in London, MRC runs both open and invited international design competitions. The firm has worked with clients across the globe, including the V&A, Gallaudet University, the Solomon R. Guggenheim Foundation, Houston En…

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Tech Stack: LinkedIn Platform Updates - Episode 75 7:48

1y ago7:48

7:48

In the latest installment of our Tech Stack series, we break down the latest LinkedIn updates and how they affect your post visuals. Learn practical workarounds to maintain impactful posts despite LinkedIn’s shift in prioritizing internal content. Whether you’re an avid LinkedIn user or just starting on the platform, this episode is packed with tip…

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Trade Show Best Practices - Episode 74 16:53

1+ y ago16:53

16:53

If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful conn…

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Panic is not a Marketing Strategy - Episode 73 13:21

1+ y ago13:21

13:21

You know that scene in almost every movie set in a creative firm, where someone just realized something is due and everyone runs around in a state of total panic while frenetic background music plays? That shouldn’t be how your marketing works. We’ve been duped into believing that doing things frantically at the last minute is somehow a sign of suc…

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AI Updates to Discoverability - Episode 72 17:57

1+ y ago17:57

17:57

One of the most important things your firm can be is discoverable: by prospects, employee candidates, search engines, and now, AI. With recent updates from Google, Apple, and others in the digital space, how artificial intelligence sees and understands who you are and what you do is becoming increasingly more important. In this episode, we discuss …

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Fighting Social Sameness - Episode 71 14:08

1+ y ago14:08

14:08

When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the …

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Unlocking Your Firm’s IP - Episode 70 15:18

1+ y ago15:18

15:18

Your firm has an asset that’s often overlooked: its intellectual property. Broadly, this means the things you know individually and collectively as a firm. This knowledge can be used to differentiate your firm from competitors, earn client trust, and even create new service lines. In this episode, we explain how to identify your firm’s IP and put i…

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As Built Interview with Diane Hoskins, FAIA, NCARB - Episode 69 30:38

1+ y ago30:38

30:38

Diane Hoskins, FAIA, NCARB is Global Co-Chair of Gensler, the largest architecture firm in the world by both revenue and number of architects. She also serves as the Global Chair of the Board of Directors for the Urban Land Institute and as Trustee for The MIT Corporation. Most recently, she co-authored the book Design for a Radically Changing Worl…

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Growth Challenges: Reporting - Episode 68 13:09

1+ y ago13:09

13:09

Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually ma…

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Are You Getting In Your Own Way? - Episode 67 10:53

1+ y ago10:53

10:53

Are you doing something that is preventing you from achieving the thing you say you want? If so, you’re getting in your own way. In this episode, we explore the ways firm leaders can hinder progress toward goals, whether that’s simply not taking action or actively creating obstacles. We talk about the roles that cognitive rigidity and anxiety play …

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Project Fatigue - Episode 66 11:00

1+ y ago11:00

11:00

No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects co…

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Consistency Is Not The Enemy - Episode 65 12:28

1+ y ago12:28

12:28

The word "consistency” can bring to mind drudgery and the removal of any creativity. This thinking, however, will limit your business growth. In this episode we explore why consistency in external communications is so important and what to do when being consistent seems impossible. We also refute the idea that consistency has to mean doing the same…

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Building Up Your Network - Episode 64 10:43

1+ y ago10:43

10:43

Building your business is easier if you also build your personal network. Whether you're just starting out in your career or leading a firm, it's vital to make connections with new people. People in your network may end up being a source of new business, but the focus shouldn't be on selling - it should be on meeting people whose work you admire, w…

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Tech Stack: Image Assets - Episode 63 10:04

1+ y ago10:04

10:04

In the latest edition of our “Tech Stack” series, we cover the technical aspects of image assets. Photos and video are arguably the most important assets your firm can have. What needs to be considered to make sure you end up with results that are usable for what you're trying to accomplish? Do you have what you need to effectively communicate abou…

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As Built Interview with Chris Fogarty, AIA, RIBA - Episode 62 30:17

1+ y ago30:17

30:17

Fogarty Finger Co-Founding Principal Chris Fogarty, AIA, RIBA, talks with host Patience Jones about starting his own firm as he looks forward to celebrating its 20th anniversary this year. Chris and Patience discuss his career beginnings at SOM, the experience of growing Fogarty Finger by almost double the headcount, and the firm’s new project The …

Brian Jones And Patience Jones Podcasts