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Connecting Print with Digital - Episode 94
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Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences.
Highlights
- What it takes for a prospect to mentally connect your firm with its print coverage
- How to be consistent across media without being dull
- Working within advertorial parameters
- The different ways in which architects and clients view consumer publications
Episode Resources:
- Connect with Brian Jones and Patience Jones
- https://graphicmachine.com/
- https://www.linkedin.com/company/graphicmachine/
- https://www.linkedin.com/in/brian-jones-graphicmachine/
- https://www.linkedin.com/in/patiencejones/
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