Do You Even Need SEO? Unfiltered Truth with Jeff Collins
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✅ Do You Even Need SEO? Unfiltered Truth with Jeff Collins 👇👇@kaizenmarketing8420
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💠 In this episode of The Art of Kaizen for Entrepreneurs, we bring in SEO veteran Jeff Collins—whose resume includes leading Purple Mattress’s rise to search dominance—to cut through the noise. Jeff shares why most businesses are wasting time (and money) on "checkbox SEO," and explains how to identify whether your company truly needs SEO or should walk away. We dive into 80/20 tactics, AI-driven search disruption, CRO strategies, and how to future-proof your traffic strategy in the age of ChatGPT and Google’s evolving algorithms.
60 episodes