✅ How This London Agency Owner Built Disney's Marketing Strategy: Charlie Terry 👇👇@kaizenmarketing8420
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💠 Meet Charlie Terry, CEO of Seek, who started with hospitality marketing in London and evolved into an international omnichannel agency working with Disney, Delicious Ella, and rapidly growing brands worldwide. In this deep-dive conversation, Charlie reveals why he believes specialist agencies are dangerous ("run a mile" from sector-specific agencies), how his team productized strategy to land major clients, and why the biggest brands often lack basic profit tracking. You'll discover his controversial take on ROAS (return on ad spend), the mystery shopping technique he uses to audit client sales processes, and how cross-sector creative strategies helped grow a stone flooring company from one showroom to eight locations. Charlie also shares his prediction that AI will transform execution but human consulting and partnerships will become the ultimate differentiators. Essential listening for business owners tired of leaky marketing funnels or agencies looking to break out of industry silos.