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Your next customer might be an AI agent
Manage episode 495077028 series 3670924
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- Your next customer might be an AI agent - and it doesn’t care about your brand story, influencer campaigns, or emotional hooks.
- 🧠 Logic > Loyalty: AI agents prioritize structured data, availability, and value - not lifestyle branding.
- 📊 If your product info isn’t machine-readable, it might as well not exist.
- 🔁 M2M commerce is coming fast - will your systems know how to negotiate with autonomous agents?
- 🧩 Marketing must go cross-functional: It’s not just a creative game anymore - product, data, and dev must align.
- 🧬 Trust needs to be redefined: How do you encode “reputation” into a signal machines understand?
- ⏳ Human vs. Agent detection will be essential - Can your systems tell the difference?
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