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Insight Is A Man’s Best Friend, With Mars Pet Nutrition
Manage episode 453478043 series 1266026
Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
232 episodes
Manage episode 453478043 series 1266026
Personalization and customization are great, but when marketers go overboard with targeting, they don’t cast a wide enough net to attract new customers and foster growth, says JP Jansen, SVP of marketing and CMO for North America at Mars Pet Nutrition.
232 episodes
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