Best AdExchanger Podcasts (2025)

1
Spilling The Rosé In Cannes, With TikTok’s Monetization Chief 32:54

Play Pause

2d ago32:54

32:54

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been bu…

1
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety 39:06

24m ago39:06

39:06

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

1
The Human Cannes 28:45

3d ago28:45

28:45

From Cannes Lions, our editorial team discusses the mix of perspectives on the ad industry’s application of AI: the opportunity, the hesitation and the predictions of how it will disrupt marketing.

1
The Indy Innovates With AI 52:47

9d ago52:47

52:47

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.

1
The Ad Agency Washing Machine 33:01

13d ago33:01

33:01

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.…

1
The Next Level Of Niche, With Puck’s New CRO 50:38

16d ago50:38

50:38

Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is proving that there’s a place for long-form, in-depth, dishy journalism.

1
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert 31:55

17d ago31:55

31:55

In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne D Johnson. Listen in to hear how AI, creative and video fit into the retail media equation in our inaugural episode of this new podcast.…

1
What Does It Mean To Be All In On AI? 36:09

23d ago36:09

36:09

Meta updated its ad platform Wednesday with AI-based buying improvements. Is the company on track to be fully automated with AI by the end of next year?

1
Maybe Nielsen Is The Alternative Currency 53:09

23d ago53:09

53:09

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp’s executive chairman, a little nuts. It stems, he argues, from the “absurd notion” that the TV industry “has almost 100% of its eggs in one basket.”…

1
It’s A Wrap On The Prebid Race 39:56

30d ago39:56

39:56

Amazon is integrating into Prebid. What does this mean for publishers? Plus, are Amazon and Google diverging in their product focus?

1
Context(ual) Switching, With Viant CEO Tim Vanderhook 1:00:51

30d ago1:00:51

1:00:51

Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street investors speak a different language, one that Viant CEO Tim Vanderhook has become fluent in as the leader of a publicly traded company.…

1
Prog IO Live: AI, But With A Human Gut Check 32:32

1M ago32:32

32:32

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.

1
Can LinkedIn Become A B2B Streaming Hub? 1:00:00

1M ago1:00:00

1:00:00

LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.

1
The AI Imperative Behind GroupM’s “Restructuring” 35:43

1M ago35:43

35:43

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?

1
The Force Of Data Gravity, With Snowflake 50:04

1M ago50:04

50:04

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital ad…

1
The CTV DSP 36:46

2M ago36:46

36:46

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV NewFronts.

1
The Behavioral Economist’s POV On Marketing Measurement 49:51

2M ago49:51

49:51

Marketing measurement is messed up – it’s hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there’s another issue at play, argues Julian Runge, an assistant professor of marketing at Northwestern University – and that’s a simple lack of communication.…

1
The Tariffs And The TV Upfronts - E340 38:49

2M ago38:49

38:49

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findings. Plus: At the Possible conference, optimism reins.

1
The Outcomes Era Is Dead. Long Live The Quality Era 53:25

2M ago53:25

53:25

Emet Advisory’s Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. The former Googler also weighs in on the ruling that Google operates an ad tech monopoly and reacts to the company’s latest cookie pivot.…

1
The Ad Tech Verdict On Google And Third-Party Cookies 35:45

2M ago35:45

35:45

Google’s SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn’t going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momentous news.

1
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds 38:12

2M ago38:12

38:12

Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market and AI solutions making a bid to replace human agency services.

1
Ta-Ta To US Temu Ads 36:59

2M ago36:59

36:59

Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.

1
Straight Talk With Mediaocean CEO Bill Wise 51:43

2M ago51:43

51:43

In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he’s sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on Mediaocean’s $550 million Innovid acquisition and Wise’s counterpoint to recent criticisms of The Trade Desk.…

1
Riffing On Tariff Tiffs And Risks As Uncertainty Reigns 37:07

3M ago37:07

37:07

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be threatened by tariff turmoil.

1
AI Isn’t Something To Fear – Or Rush Into 52:03

3M ago52:03

52:03

AI isn’t something a marketer “does.” It’s not a singular action or task, and there is no AI easy button. And so AI researcher and consultant Cecilia Dones tries to “get underneath” the reasons behind why marketers want to integrate AI into their businesses.

1
Bots And Games Are Back (For Ad Tech) 34:31

3M ago34:31

34:31

What’s old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week’s episode grapples with two topics that are back in style (so to speak): bot traffic and the tantalizing dream of scaling programmatic in-game advertising.

1
‘Real-Time Creativity,’ With Brandtech CEO David Jones 1:01:16

3M ago1:01:16

1:01:16

To say that David Jones, CEO and founder of The Brandtech Group, is bullish on generative AI would be an understatement. “Every single facet of marketing can be done better, faster and cheaper using technology and AI,” Jones says. “I’d rather have a fast, efficient machine than a slow, grumpy creative with a big ego.” Tune in for more zingers.…

1
In The Room Where (The Ad Auction) Happens 28:56

3M ago28:56

28:56

After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?

1
Bob Lord Is A Holdco Skeptic 52:08

3M ago52:08

52:08

As the newly appointed president of Horizon Media Holdings, Bob Lord is dubious that megamergers between holding companies are actually good for the client. “Bigger is not always better,” Lord says.

1
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath 35:14

3M ago35:14

35:14

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.

1
Rob Wilk Is All Charged Up About Yahoo’s O&O 44:53

3M ago44:53

44:53

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company’s advertising business with one main goal in mind: to evangelize Yahoo’s owned-and-operated properties. Most advertisers just aren’t aware of the inventory Yahoo has to offer – and that’s on Yahoo.

1
Tariff Chaos And Yet More Ad Tech M&A 27:08

4M ago27:08

27:08

Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rationale behind Publicis’ acquisi…

1
Teads On The Brain 41:30

4M ago41:30

41:30

Now that Teads and Outbrain are one, the vision, explained CEO David Kostman when the deal was first announced, is to become an “end-to-end, full-funnel platform for the open internet.” But what does that mean in plain English?

1
Programmatic's Pursuit of "Premium" 35:44

4M ago35:44

35:44

Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.