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Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569
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Ringo Chan, Co-Founder and CEO of Ecosa, has spent nearly a decade transforming how people buy mattresses: and now, how they sleep. What began as a bold move into the DTC bedding space has evolved into a global sleep brand with operations spanning Australia, New Zealand, Hong Kong, and beyond.
Today, we’re discussing:
- How to build an edge competitors can’t replicate - even in a copycat market
- What Ecosa learned from a 15-month product flop (and why Ringo calls it a win)
- The AI tools cutting Ecosa’s product development time in half
- The real secret to staying lean while still blowing customers away
- Why genuine word-of-mouth will always beat referral codes
Connect with Ringo
Explore Ecosa
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
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Chapters
1. Delivering Sleep Like Uber: Inside Ecosa’s Lean Ecommerce Machine | #569 (00:00:00)
2. Embracing Challenges in Product Development (00:03:54)
3. Building a Customer Lifecycle Beyond Mattresses (00:07:43)
4. Generating Word of Mouth in a Competitive Market (00:08:57)
5. The Importance of Delivery Speed and Customer Experience (00:10:36)
6. Staying Lean While Enhancing Customer Service (00:14:16)
7. Convincing Customers of Product Quality (00:17:45)
8. Leveraging UGC for Reviews (00:22:17)
9. Transitioning from Online to Physical Retail (00:26:28)
10. Customer Returns for Product Improvement (00:30:00)
11. AI For Efficiency and Innovation (00:36:00)
12. Fostering a Positive Company Culture (00:39:31)
13. Vision and Future Goals for Ecosa (00:41:24)
569 episodes
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