Best Kevin Skaggs Podcasts (2025)

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Horror marketing 101 with Blumhouse CMO Karen Barragan 26:00

Play Pause

3d ago26:00

26:00

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "…

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How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman 20:59

10d ago20:59

20:59

Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launch "When It Counts," a new brand platform that positions everyday payments as acts of care. It also marks a new level of maturity for the brand, which …

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iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie 24:22

17d ago24:22

24:22

Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark Tank." She brings classical Procter & Gamble marketer training to bear on Roomba, arguably the most iconic brand in robots, as interest in robotics an…

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Digital advertising best practices with Meta CMO Alex Schultz 24:26

25d ago24:26

24:26

Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about its future.By Ad Age

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How Spectrum Reach is redefining CTV advertising through show-level transparency 10:10

26d ago10:10

10:10

Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.By Ad Age

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How to balance consistency and agility, with Heaven Hill CMO Matt Blevins 22:39

1M ago22:39

22:39

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.By Ad Age

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Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin 23:54

1M ago23:54

23:54

Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin…

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AI search ads 101—everything marketers need to know, with Asa Hiken 25:17

1M ago25:17

25:17

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers' changing AI habits. YouTube announced new ad tools that will …

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The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up 25:12

2M ago25:12

25:12

On this episode, Luker also talks about what Grillo's looks for in partnerships.By Ad Age

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Inside agency hold co power dynamics, with Ewan Larkin 22:16

2M ago22:16

22:16

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The p…

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Advice on being an NFL sponsor, with the CMO of Little Caesars 27:24

2M ago27:24

27:24

Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.By Ad Age

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Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse 21:23

2M ago21:23

21:23

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand's practices. P…

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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz 22:57

2M ago22:57

22:57

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's "Send Face Pics Instead" went viral.By Ad Age

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett 26:55

2M ago26:55

26:55

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…

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How to create loyal Gen Z connections, with Hinge CMO 25:17

2M ago25:17

25:17

Jackie Jantos, Hinge's president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declinesBy Ad Age

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How CVS Media Exchange connects health-focused shoppers with the right brands 14:32

2M ago14:32

14:32

In Ad Age's Marketer's Brief podcast, CMX's Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.By Ad Age

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2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd 25:15

2M ago25:15

25:15

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…

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LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle 22:02

3M ago22:02

22:02

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.By Ad Age

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Avocados from Mexico CEO on the history of the brand jingle and focusing on football 25:57

3M ago25:57

25:57

Alvaro Luque talks tariffs, media mix and his guacamole recipeBy Ad Age

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How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign 20:33

3M ago20:33

20:33

Cash App targeted movie theaters for its recent campaign starring Timothée ChalametBy Ad Age

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Behind the playful branding and charitable spirit of Montucky Cold Snacks 19:20

3M ago19:20

19:20

How the free-spirited light beer brand became Gallo's first beer investmentBy Ad Age

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How drug safety brand Overdrive Defense is marketing itself 22:04

4M ago22:04

22:04

Creative Director Ryan Weaver talks about removing the stigma and increasing accessibilityBy Ad Age

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Why Savage X Fenty is focused on 'bold inclusivity' when others are pulling back 18:07

4M ago18:07

18:07

CMO Vanessa Wallace talks about her 'fun, fast, furious first year' at the lingerie brandBy Ad Age

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Mars Global CMO on global flavors and faster meals 25:57

4M ago25:57

25:57

Matt Graham talks AI and food and flavor trends on the latest episode of the Marketer's Brief PodcastBy Ad Age

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Why the transaction moment is the new frontline for performance marketing 14:59

4M ago14:59

14:59

Rokt's Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and performance in 2025By Ad Age

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Nissan's marketing challenge 21:23

4M ago21:23

21:23

Nissan's U.S. CMO Allyson Witherspoon on the brand's comeback attempt and how she deals with burnout.By Ad Age

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Why Instacart's new 90s nostalgia campaign is resonating and what's ahead 22:19

5M ago22:19

22:19

CMO Laura Jones talks about 90s-era prices, Super Bowl advertising and in-house agenciesBy Ad Age

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Snap's new CMO on building a better ad platform 20:43

5M ago20:43

20:43

Snap CMO Grace Kao talks sponsored snaps, AI and Cannes on the Marketer's Brief.By Ad Age

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Marketing job market trends 21:58

5M ago21:58

21:58

We take the temperature on the marketing job market with Michael Wright, founder of executive search firm Taligence. What industries are hiring? What is the future of the CMO role? Why are companies not hiring agency execs as CMOs? We cover that and more.By Ad Age

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How Maesa Beauty builds beauty and wellness brands 23:41

5M ago23:41

23:41

The company just debuted its first intimate care lineBy Ad Age

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How Surfside is riding the vodka tea wave 22:51

5M ago22:51

22:51

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink brand.By Ad Age

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How phone company Nothing relies on viral moments and earned media to build its brand 24:39

6M ago24:39

24:39

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.By Ad Age

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How Xochitl tortilla chips plan to grow brand awareness 24:24

6M ago24:24

24:24

CEO Jolie Weber joins the Marketer's Brief podcast to discuss the brand's partnerships and new lookBy Ad Age

1
Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once 22:56

6M ago22:56

22:56

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.By Ad Age

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How Roundel is leading retail media 3.0 with data, scale and shopper trust 17:20

6M ago17:20

17:20

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.By Ad Age

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From Method to Dropps, Dorward looks to repeat success 23:11

6M ago23:11

23:11

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.By Ad Age

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How Rowan grew from piercing ears at Target to operating its own shops 22:02

7M ago22:02

22:02

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experienceBy Ad Age

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How Nordstrom's retail media network has evolved and what's next 20:46

7M ago20:46

20:46

VP Aaron Dunford talks about moving from transactional to experientialBy Ad Age

1
What's next for Athletic Brewing 23:12

7M ago23:12

23:12

CMO Andrew Katz on expanding availability and withstanding new competitionBy Ad Age

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How footwear brand HeyDude is using parent Crocs marketing playbook 21:37

7M ago21:37

21:37

CMO Paul Nugent talks about new initiatives including a campaign with Sydney SweeneyBy Ad Age

1
Volkswagen and Saturday Night Live 22:17

8M ago22:17

22:17

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is approaching EV marketing.By Ad Age

1
How Samsung is using creators to develop AI smartphone features 24:53

8M ago24:53

24:53

CMO Olga Suvorova joins the Marketer's Brief podcast to talk about creators and use cases for Galaxy AIBy Ad Age

1
Inside the marketing playbook of Major League Soccer 25:11

8M ago25:11

25:11

CMO Radhika Duggal on how data and testing guide quick decisions—and what the 2026 World Cup could mean for the leagueBy Ad Age

1
Behind the rise of 7 Brew coffee chain 27:22

8M ago27:22

27:22

CMO Nick Chavez joins the Marketer's Brief podcast to discuss the chain's customizable drinks and local media strategyBy Ad Age

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How the Anaheim Ducks' rebrand is winning on the ice 21:01

9M ago21:01

21:01

CMO Merit Tully discusses the 'Orange Country' reinvention, recalling the mighty Disney era—with a biteBy Ad Age

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How Verizon approaches Super Bowl marketing 21:31

9M ago21:31

21:31

VP of partnerships Nick Kelly on how the brand thinks about Big Game advertising and its strategy for Super Bowl LIXBy Ad Age

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How Eli Lilly is approaching GLP-1 marketing and what's next 19:17

9M ago19:17

19:17

Chief Corporate Brand Officer Lina Polimeni talks about how the brand differentiates itself in the crowded pharma marketBy Ad Age

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Why Anthropologie is starting its ad campaigns earlier than ever 19:40

9M ago19:40

19:40

Whimsical brand began a Valentine's Day push in late DecemberBy Ad Age

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Kimberly-Clark's John Starkey on Kleenex's 100th anniversary 19:58

9M ago19:58

19:58

President of North America family care on refreshing the logo of a 100-year-old brand, the value of a brand where emotion comes naturally, and why he really isn't rooting for a bad cold and flu season.By Ad Age