Best Kevin Skaggs Podcasts (2025)

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Stories of Helene: Kevin Behm, Marion, North Carolina 12:49

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24m ago12:49

12:49

When Hurricane Helene tore through western North Carolina a year ago, it left behind washed-out roads, flooded homes, and communities cut off from each other. For first responders, the storm was more than just a headline, it was a fight to save lives. In this episode of Stories of Appalachia, we sit down with Kevin Behm, a firefighter and first res…

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Owning Your Practice Real Estate with Brian Wine 46:59

3h ago46:59

46:59

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie interviews Brian Wine from the Wine Group to discuss the intricacies of real estate for medical practitioners, focusing primarily on chiropractors. The episode delves into the benefits and drawbacks of owning versus leasing office real estate, the financial considerations and potent…

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Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin 23:54

1d ago23:54

23:54

Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fans in all corners of the world, including basketball player Luka Dončić, who plays at one of the highest possible ranks in Overwatch. CMO Monica Austin…

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Stories of Helene: Maria True, Erwin, Tennessee 20:54

9d ago20:54

20:54

On the first anniversary of Hurricane Helene’s flooding in Appalachia, Rod and Steve share the story of Maria True, general manager of Jet Broadcasting in Erwin, Tennessee. When the Nolichucky River overflowed, it destroyed the studios and AM tower of WEMB and WXIS, along with family belongings tied to her and her late father and former station own…

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AI search ads 101—everything marketers need to know, with Asa Hiken 25:17

5d ago25:17

25:17

Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they’ll cost and the different approaches companies including OpenAI, Google, Meta and Perplexity are taking. Plus, how marketers can strategize for consumers’ changing AI habits. YouTube announced new ad tools that will …

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Priming the Pump 20:41

6d ago20:41

20:41

In this solo episode, Dr. Kevin Christie explores the concept of “priming the pump” and how it applies to building a thriving chiropractic practice. Drawing inspiration from Zig Ziglar’s classic metaphor, Dr. Christie explains why consistent effort, strategic planning, and patience are essential for sustainable success. Too often, chiropractors get…

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The power of experiential marketing - Grillo’s CMO Mark Luker on the brand’s month-long store pop-up 25:12

7d ago25:12

25:12

On this episode, Luker also talks about what Grillo’s looks for in partnerships.By Ad Age

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The Jellico Troop Train Disaster of 1944 18:27

16d ago18:27

18:27

In July 1944, a troop train packed with new Army recruits derailed near Jellico, Tennessee, plunging into Clear Fork River. Thirty-five soldiers died and ninety-one were injured. In this episode, Steve and Rod tell the story of how Tennessee prepared for World War II and the one tragic night that brought the war home to Appalachia. You can subscrib…

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Inside agency hold co power dynamics, with Ewan Larkin 22:16

12d ago22:16

22:16

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon’s DSP. The p…

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MPI Mastery Spotlight with Eric Eiselt DC 43:48

13d ago43:48

43:48

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie sits down with Dr. Eric Eiselt, a seasoned chiropractor with nearly 30 years of experience. They discuss the keys to building a thriving practice within a group setting, highlighting the importance of collaboration and recognizing each practitioner's strengths. Dr. Eiselt share…

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Advice on being an NFL sponsor, with the CMO of Little Caesars 27:24

14d ago27:24

27:24

Greg Hamilton joins the Marketer’s Brief Podcasts to talk about the chain’s four years as an NFL sponsor.By Ad Age

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The 1919 Torrent, Kentucky Nitro Explosion 19:09

23d ago19:09

19:09

In 1919, a nitroglycerin explosion near Torrent, Kentucky, killed four men and leveled a factory. Today we tell the story of that tragedy and the explosive history of oil well “torpedoes” in Appalachia. It’s another one of the Stories of Appalachia. Be sure to subscribe to the Stories podcast if you haven’t done so already. You’ll find us wherever …

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Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse 21:23

19d ago21:23

21:23

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consultancies are increasingly suggesting services that evaluate the existing relationship, and potentially improve both the agency and brand’s practices. P…

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The Patient Experience: The Chiropractor's Communication with Chris Chippendale DC 48:58

20d ago48:58

48:58

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie hosts Dr. Chris Chippendale for an in-depth discussion on optimizing doctor-patient communication and enhancing team coordination to improve patient outcomes. They explore the complexities of patient retention, the significance of truly listening to patients, and the application of …

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Using unconventional media strategies and learning from virality, with Manscaped CMO Marcelo Kertesz 22:57

21d ago22:57

22:57

Kertesz reflects on three years in the CMO role, including how media placements have become a form of creative messaging and how the DTC-born brand is embracing multichannel marketing. Plus, how the brand's “Send Face Pics Instead” went viral.By Ad Age

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Christopher Gist and the Opening of Appalachia 12:33

30d ago12:33

12:33

In 1750, surveyor Christopher Gist set out to explore the wilderness of what’s now Southwest Virginia, Eastern Kentucky, and West Virginia. Hired by the Ohio Company, Gist mapped the Appalachian frontier and discovered coal. He also guided a young George Washington, becoming an important figure in the French and Indian War. Join us as we tell the s…

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Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett 26:55

26d ago26:55

26:55

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to know about official brand responses and how the brand-consumer relationship is changing on social media. Plus, AI ad networks are beginning to emerge,…

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Content Marketing 2025 28:29

27d ago28:29

28:29

In this episode, we explore the critical role of content marketing in today’s digital landscape—especially for chiropractors aiming to grow their practices and connect with more patients. The host highlights the power of creating consistent, valuable, and relevant content that resonates with your target audience. From blog posts and email newslette…

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How to create loyal Gen Z connections, with Hinge CMO 25:17

28d ago25:17

25:17

Jackie Jantos, Hinge’s president and CMO, shares tips for winning with Gen Z and how Hinge has been able to see growth when other dating apps are seeing declinesBy Ad Age

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How CVS Media Exchange connects health-focused shoppers with the right brands 14:32

1M ago14:32

14:32

In Ad Age’s Marketer’s Brief podcast, CMX’s Parbinder Dhariwal shares how CVS connects brands with health-focused shoppers to drive growth.By Ad Age

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Bloody Vengeance in Appalachia: The Battle of Dug Hill/The Officer House Massacre 17:26

1M ago17:26

17:26

In March 1864, Union Colonel William B. Stokes and his cavalry were ambushed at Dug Hill, in Tennessee, leaving dozens of his men dead. Enraged, Stokes led a brutal raid on William and Cynthia Officer’s home, where Confederate soldiers, including their son John, were staying. Six were killed, and the family narrowly escaped destruction thanks to th…

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The Power of Doing What Matters with Clayton Skaggs, DC 49:11

1M ago49:11

49:11

In this episode of Modern Chiropractic Mastery, host Dr. Kevin Christie interviews Dr. Clayton Skaggs, a mentor and seasoned professional in chiropractic care, about his newly authored book, 'The Power of Doing What Matters.' They delve into the principles of mind-body resilience and how this concept applies to both professional and personal life. …

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2025 marketing trends: AI, experiential and Walton Goggins, with Tim Nudd 25:15

1M ago25:15

25:15

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective modern Super Bowl campaign. Plus, data reveals the impact of AI search on brand's website visits—some categories are seeing a lift while others are s…

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The Rhea County Spartans: The South's All-Female Cavalry Unit 15:30

1M ago15:30

15:30

In the final years of the Civil War, a group of young women in Rhea County, Tennessee, made American history as the only known all-female cavalry unit: the Rhea County Spartans. Born from loyalty to their Confederate fathers, brothers, and sweethearts, they rode sidesaddle into history, carrying supplies, letters, and, according to some accounts, i…

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LA28 playbook—Olympics marketing strategy, AI and Dungeons & Dragons, with Honda's Ed Beadle 22:02

1M ago22:02

22:02

Ed Beadle, Honda VP of digital services and marketing, reveals how the automaker is getting more efficient with its marketing and how his background as a media strategist and Dungeons & Dragons Dungeon Master shapes his approach and leadership style.By Ad Age

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Handling "Difficult Patients" with Bobby Maybee, DC 35:14

1M ago35:14

35:14

In this special episode, Dr. Kevin Christie shares a powerful lesson from the Chiropractic Success Academy (CSA) by co-founder Dr. Bobby Maybee. Tackling a universal challenge in practice, Dr. Maybee explores the nuanced topic of “difficult patients”—both those who are truly disruptive and those we may subconsciously reject because they don’t align…

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The Kentucky Longhunter, Henry Skaggs 15:54

2M ago15:54

15:54

In this episode, we tell the story of Henry Skaggs, one of the legendary Kentucky longhunters of the 18th century and his remarkable journey from his early days in Maryland to his time as an explorer and hunter on the Appalachian frontier. Discover how Henry explored the wilderness, including his encounter with the infamous Harpes, America's first …

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The Chiropractic Roller Coaster 19:57

2M ago19:57

19:57

In this solo episode of Modern Chiropractic Mastery, Dr. Kevin Christie delves into the rollercoaster journey of being a chiropractor. Inspired by a variety of sources, Dr. Christie shares valuable insights on managing the ups and downs of chiropractic practice. Key themes include the importance of focusing on the process rather than the outcomes, …

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Avocados from Mexico CEO on the history of the brand jingle and focusing on football 25:57

2M ago25:57

25:57

Alvaro Luque talks tariffs, media mix and his guacamole recipeBy Ad Age

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Mountains, Moonshine and Mutiny: WW1 Desertion in North Carolina 14:41

2M ago14:41

14:41

In 1918, the mountains of North Carolina erupted in quiet rebellion. Dozens of young men dodged the World War I draft, hiding in the backcountry with help from friends and family. When a deadly shootout left two men dead on a remote mountain road, Governor Thomas Bickett launched an unprecedented campaign to bring the deserters in, using not just r…

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Cash Flow Confidence with Brian Skrobonja 48:50

2M ago48:50

48:50

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie discusses the intricacies of cash flow with financial planner and entrepreneur Brian Skrobonja. Drawing from his experience and expertise, Skrobonja highlights the essential differences between profit and cash flow, emphasizing the importance of forecasting and managing cash flow ef…

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How Cash App finds the right talent for its short films—including a Timothée Chalamet campaign 20:33

2M ago20:33

20:33

Cash App targeted movie theaters for its recent campaign starring Timothée ChalametBy Ad Age

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Michael Stoner, Legendary Longhunter of Appalachia 26:34

2M ago26:34

26:34

In this episode we tell the story of Michael Stoner, a German-born frontiersman, longhunter, and close companion of Daniel Boone. From his early days in Pennsylvania to brutal battles like Blue Licks and Boonesborough, to his final expedition up the Missouri River, Michael Stoner was the definition of Appalachian exploration and settlement, making …

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The Friction Free Patient Experience 27:38

2M ago27:38

27:38

In this solo episode, Dr. Kevin Christie explores how to elevate the patient experience by minimizing friction across every touchpoint in the care journey. Framing the patient experience around three pillars—clinical outcomes, service, and hospitality—he zones in on service and introduces a checklist-driven approach to creating a friction-free expe…

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Behind the playful branding and charitable spirit of Montucky Cold Snacks 19:20

2M ago19:20

19:20

How the free-spirited light beer brand became Gallo's first beer investmentBy Ad Age

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The Assassination of William Taulbee 12:50

2M ago12:50

12:50

On February 28, 1890, a long-simmering feud turned deadly in the halls of the U.S. Capitol. Former Kentucky Congressman William P. Taulbee was shot on the marble stairs by journalist Charles Kincaid after years of personal and political conflict. In this episode, Steve and Rod tell the story of the events that led to the murder and the ghostly lege…

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Elevating Human Potential with Andy Galpin, PHD 44:53

2M ago44:53

44:53

Join Dr. Kevin Christie in this episode of Modern Chiropractic Mastery for an in-depth conversation with Dr. Andy Galpin, executive director of Parker University's Human Performance Center. Explore innovative approaches to human performance, the collaborative nature of performance and health professionals, and the groundbreaking technologies and pr…

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How drug safety brand Overdrive Defense is marketing itself 22:04

2M ago22:04

22:04

Creative Director Ryan Weaver talks about removing the stigma and increasing accessibilityBy Ad Age

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The Shinnston Tornado 17:14

3M ago17:14

17:14

On June 23, 1944, a massive F4 tornado struck Shinnston, West Virginia, the deadliest tornado in the state’s history. This week we tell the story of the terrifying twister that tore through seven counties and its aftermath. It’s the story of the Shinnston tornado, another one of the Stories of Appalachia. If you’ve not done so already, subscribe to…