In this episode of the Achieve Your Apex podcast, Chad Hyams tackles the popular yet controversial topic of self-affirmations and explains why they often fall short. Drawing on compelling studies, Chad reveals how positive affirmations can backfire—especially for those with low self-esteem—and lead to the "fantasy effect," where the illusion of progress halts real action. Tune in to discover the hidden pitfalls of self-affirmations and learn why planning, not empty phrases, is the key to achieving your goals. Prepare for a game-changing insight in next week’s episode, where Chad shares powerful alternatives to transform affirmations into true motivation. Keep climbing!

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