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Building Trust and Community in Business One Step at a Time with Kabrina Ashley
Manage episode 422264724 series 3399982
Summary
The conversation explores the Canva Glow Up and its impact on entrepreneurs and creators. It delves into the strategies used by Canva to create excitement and community around the new feature, as well as the importance of shared experiences and community building for brands. The discussion also covers the significance of creating shared experiences for smaller brands, the value of meeting and engaging with the community, and the importance of serving and understanding the audience. Additionally, it addresses the need for a clear and concise value proposition, the significance of sustainable business growth, and the importance of aligning business activities with personal values.
Takeaways
Canva's unique approach to the Glow Up created excitement and community around the new feature.
Shared experiences and community building are essential for brand success and audience engagement.
Creating shared experiences is valuable for smaller brands, and meeting and engaging with the community is important for entrepreneurs and creators.
A clear and concise value proposition is crucial for audience understanding and engagement.
Sustainable business growth and aligning business activities with personal values are key for long-term success.
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MEET THE HOST KABRINA ASHLEY
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π Kabrina's Bio:
Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.
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