Best Totango Podcasts (2025)

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#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro 22:41

25d ago22:41

22:41

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his…

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#41: Connecting deeply with B2B audiences with Jason Ing, Gusto 29:57

1M ago29:57

29:57

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payrol…

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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™ 27:29

1M ago27:29

27:29

Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies. With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, s…

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#39: Payment innovation for SMBs with Brian Goudie, Aurora Payments 28:20

2M ago28:20

28:20

As small and medium-sized businesses navigate economic uncertainty, here’s a question to consider: Are your payment systems an asset that drives growth, or are they just another expense? Today, we’re joined by Brian Goudie, CEO of Aurora Payments. With nearly 30 years in the payments industry, Brian has guided Aurora to serve over 27,000 merchants,…

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#38: The layer cake approach to branding with Allison Capaldi and Robert Wolfe, Zeck 24:19

2M ago24:19

24:19

In a world of fleeting attention spans and oversaturated markets, how can brands truly stand out and build loyalty that lasts—even when it comes to something as overlooked as board meetings? Today, we’re joined by Allison Capaldi, Senior Content Manager at Zeck, and Robert Wolfe, Founder of Zeck. Together, they’ve built not one but three successful…

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#37: Marketing operations as a driver of growth with Mike Rizzo, MarketingOps.com 31:35

3M ago31:35

31:35

Is your marketing operations team set up to be a strategic driver of growth, or are they stuck managing tools and putting out fires? Today, we’re joined by Mike Rizzo, Founder of MarketingOps.com. Mike is here to discuss the 2024 State of the Marketing Operations Professional Report, which is based on insights from over 600 MOps professionals. This…

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#36: Knowing when and how to automate your sales processes with Joshua Garrison, Apollo 27:30

3M ago27:30

27:30

In a world where sales cycles are getting longer, what’s holding your business back from reaching the right person at the right time? Today, we’re joined by Joshua Garrison, Vice President of Content Marketing and Product Education at Apollo.io, a leading go-to-market platform used by millions of sales professionals and SMBs globally. Josh is not o…

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#35: Aligning organizations for success, with Robert Chatwani, President, Docusign 31:33

4M ago31:33

31:33

How aligned is your organization when it comes to driving growth—are internal silos or misaligned goals or expectations holding you back from reaching your full potential? Today, we’re joined by Robert Chatwani, President and General Manager of Growth at Docusign. Before joining DocuSign in 2023, Robert was the Chief Marketing Officer at Atlassian,…

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#34: What do 34,000 landing pages have to teach you about yours? Featuring Sahil Patel from Spiralyze 26:55

4M ago26:55

26:55

Are your landing pages truly working for you, or are you caught in a cycle of driving traffic to pages that fail to convert effectively? Today, we’re excited to welcome Sahil Patel, CEO of Spiralyze. Sahil leads a company that has optimized over 34,000 landing pages for SaaS leaders using insights from more than 130,000 A/B tests. With his deep exp…

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#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D'Addario & Company 12:29

5M ago12:29

12:29

Is your B2B e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. This was recorded live at Opticon 2024 in San Antonio, TX. Today we’re diving into the role of strong content creation and optimiz…

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#32: The Amazonification of B2B ecommerce with Alex Sayyah at Aleran 27:26

5M ago27:26

27:26

Is your B2B buying experience stuck in the past? If you’re making your customers email for a quote while competitors offer seamless online purchasing, you could be losing the next generation of buyers. Today we’re discussing the Amazonification of B2B commerce with Alex Sayyah, CEO of Aleran Software. We’ll dive into how B2B companies are adopting …

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#31: Getting the most out of AI with the right data approach with Emily He, Gong 27:04

5M ago27:04

27:04

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in…

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#30: The power of gratitude in business with Brendan Kamm, Thnks 28:26

6M ago28:26

28:26

Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business with Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, mean…

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#29: AI as a collaborative teammate with Shannon Duffy, Asana 24:10

6M ago24:10

24:10

What if AI could be your invaluable sidekick? Imagine freeing up hours of your day by letting AI handle the repetitive tasks, so you can focus on the big picture. Is your team ready to make that shift - and how can you as a leader help enable that? Today we’re going to explore how AI can accelerate marketing velocity with Shannon Duffy, Chief Marke…

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#28: Discussing the marketing jobs market with Sue Keith, Landrum Talent Solutions 25:49

6M ago25:49

25:49

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. Joini…

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#27: Overcoming data silos with Brian Gates, RainFocus 22:53

7M ago22:53

22:53

Welcome to today’s episode where we're going to talk about event data and personalized marketing with Brian Gates, SVP of Industry Strategy at RainFocus. We’ll explore how great data can drive marketing strategies, the balance between personalization and privacy, and strategies for overcoming data silos within organizations. About Brian Gates Brian…

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#26: Creating B2B content that engages and converts with Ryan Estes, Co-Founder of Wildcast 25:07

7M ago25:07

25:07

In B2B marketing, creating content that not only engages but also converts is crucial. Today, we're joined by Ryan Estes, Co-Founder of Wildcast, who has leveraged podcasting as a powerful tool in this realm. He'll share insights into prioritizing ideas, maintaining consistency, and adapting to the latest marketing trends. Ryan Estes CO-FOUNDER AT …

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#25: Customer-led growth with Elisabeth Zornes, Chief Customer Officer,Autodesk 27:25

7M ago27:25

27:25

Today we’re going to talk about the strategies for driving customer-led growth with Elisabeth Zornes, Chief Customer Officer at Autodesk. We’ll explore how converging customer-facing departments enhance customer success and the role of technology in shaping these experiences. Elisabeth Zornes is a visionary Go-To-Market executive with a distinguish…

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#24: Telling a unified story across diverse audiences and product portfolios with Ajay Kumar, CMO at ManageEngine 25:28

8M ago25:28

25:28

Welcome to today's episode where we will explore how to tell a unified story while marketing several products to several audiences. Joining us is Ajay Kumar, Head of Global Marketing and Chief Evangelist at ManageEngine, to discuss this and more. Ajay Kumar KG is the Head of Global Marketing and Chief Evangelist, ManageEngine, the enterprise IT man…

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#23: B2B Marketing in the Tech Sector with Polly Traylor, Komprise 26:12

8M ago26:12

26:12

In an ever-evolving B2B landscape, marketing strategies, and communications are continually adapting to meet customers' changing demands, especially in tech-driven sectors. Joining us today is Polly Traylor, Senior Director of Marketing Communications and Content at Komprise, who brings deep insights into these transformations. Polly Traylor bio I …

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#22: Better CX through conversation intelligence with Eric Williamson, CMO at CallMiner 23:11

9M ago23:11

23:11

Today we’re going to talk about using conversation intelligence data to enable better B2B marketing and a better customer experience. To help me discuss this topic, I’d like to welcome Eric Williamson, Chief Marketing Officer at CallMiner. Eric Williamson, Chief Marketing Officer, CallMiner As CallMiner’s Chief Marketing Officer, Eric oversees all …

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#21: Doing B2B SEO right with Sam Dunning, Breaking B2B 29:58

9M ago29:58

29:58

Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right, and the role of AI in the future of search. To help me discuss this topic, I’d like to welcome Sam Dunning, Founder of the B2B SEO Agency Breaking B2B. Resources The Breaking B2B website: https://www.breakingb2b.com The B2B Agility podcast website: https…

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#20: Greater compliance equals greater trust with Jordan Sher, Drata 25:05

9M ago25:05

25:05

In today's digital ecosystem, data compliance and privacy are more than just legal requirements; they're critical components of customer trust and brand reputation, especially for B2B marketers. To navigate these waters and understand the intersection of compliance, technology, and customer experience, we're joined by Jordan Sher, Vice President of…

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#19: The Great Hesitation with Sue Keith, Landrum Talent Solutions 21:45

9M ago21:45

21:45

In this special episode, brought to you by Landrum Talent Solutions, formerly Ceres Talent, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things. Remember the Great Resignation. Well now, it’s more like the Great Hesitation, with many managers being reluctant to hire based on a number of fact…

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#18: Employee Experience as Competitive Edge with Nico Simko, Clair 19:58

10M ago19:58

19:58

In today’s work environment, financial wellness benefits are increasingly recognized for their role in enhancing employee satisfaction, retention, and productivity. Also, as we delve deeper into the modern workforce’s expectations, particularly among younger generations, it’s clear that innovative solutions like on-demand pay are not just perks but…

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#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign 24:54

10M ago24:54

24:54

In the highly competitive B2B market, brands that lead are often those that demonstrate relevance, agility, and fearlessness. Joining us today to discuss these qualities and the unique business model of BrightSign is Brian Rowley, CMO of BrightSign. Brian Rowley is the chief marketing officer at BrightSign. BrightSign is the provider of the most tr…

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#16: Observability vs. monitoring and its effect on the customer experience with Gerardo Dada, CMO at Catchpoint 28:50

11M ago28:50

28:50

In today’s tech-driven landscape, the concepts of "observability" and "monitoring" play pivotal roles, especially for B2B companies involved in web-based applications and DevOps. Understanding these concepts is crucial for ensuring application reliability and providing superior customer experiences. We’re diving into why these distinctions matter, …

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#15: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 29:13

11M ago29:13

29:13

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we're going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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#14: Customer-Led Growth Success with Chris Dishman, SVP Customer Success, Totango 22:40

11M ago22:40

22:40

To fuel growth in 2024, organizations need to pivot to a customer-centric model by leveraging a customer growth platform that continuously delivers value and nurtures long-term revenue through exceptional post-sale experiences. Today we’re going to talk about how customer success managers can prove tangible value to the C-Suite while adopting a cus…

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#13: Augmenting the sales experience using AI, with Arnab Mishra and Sam Zaeyd at Xactly 28:04

11M ago28:04

28:04

We are here at Xactly Upside, the Xactly user conference, here in San Francisco. We’ve seen some amazing product announcements, heard from customers, and had a chance to interact and learn from an amazing user community. Today we’re going to talk about opportunities and challenges of today’s Chief Revenue Officer, and some of the ways that artifici…

1
#12: Building a culture of experiementation, with Kirsty Dawe, Webeo 27:40

12M ago27:40

27:40

Today we’re going to talk about building a culture of experimentation and how it can benefit B2B brands. To help me discuss this topic, I’d like to welcome Kirsty Dawe, CEO at Webeo. Resources Webeo website: https://www.webeo.com/ The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility/ Get the latest news and update…

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#11: Why Good B2B Startups Fail, with James McCormick 32:20

12M ago32:20

32:20

Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managi…

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#10: Thriving among change with Steve Blum, Autodesk 30:25

1y ago30:25

30:25

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co…

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#9: Building incentivization that performs with Arnab Mishra, Xactly 21:41

1y ago21:41

21:41

New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’r…

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#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 24:28

1y ago24:28

24:28

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

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#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company 23:15

1y ago23:15

23:15

The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, an…

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#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr 25:22

1y ago25:22

25:22

Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Res…

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#5: The importance of customer stories with Evan Huck, UserEvidence 24:57

1y ago24:57

24:57

New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for custom…

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#4: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance 30:40

1y ago30:40

30:40

Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President - Personal Lines Marketing at Nationwide Insurance. Resources The B2B Agility podcast website: https://agilebrandguide.com/latest-podcasts/b2bagility…

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#3: Team agility and AI maturity with Tommi Marsans, Verizon Business Group 24:06

1+ y ago24:06

24:06

Today we’re going to talk about maintaining agility in teams, and the AI maturity that leaders in the B2B enterprise space should be striving to achieve in the months ahead. To help me discuss this topic, I’d like to welcome Tommi Marsans, Marketing Technology Strategist at Verizon Business Group. Resources Verizon Business Group: https://www.veriz…

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#2: Better Customer Journey Mapping with Percy Rose, Hewlett Packard Enterprise 34:34

1+ y ago34:34

34:34

Today we’re going to talk about why customer journey mapping matters, and how it can improve customer loyalty, and drive other customer and business outcomes. To help me discuss this topic, I’d like to welcome Percy Rose, Customer Success Strategy Executive, Hewlett Packard Enterprise. Resources The B2B Agility podcast website: https://agilebrandgu…

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#1: B2C Expectations in a B2B World with Chris Costello, Amazon Business 18:57

1+ y ago18:57

18:57

Business-to-business (B2B) marketing presents a unique set of challenges and has often been treated as a completely different marketing practice from business-to-consumer (B2C) marketing. But there’s one important thing to remember, and that is that all of the business customers are also B2C customers outside of their work life. Today we’re going t…

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Pre-Sales for Customer Success | Sumant Pal - Totango, Veritas 29:47

2y ago29:47

29:47

Alok Shukla, in a conversation with Sumant Pal, Ex-SVP of Sales Engineering at Totango, Ex-Veritas, on why the presales and customer success are converging and why post-sales is the main revenue driver for most saas businesses.By Alok Shukla, Sumant Pal

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Product Led Pre & Post Sales Engineering | Paulo Rodriguez - Vanta, Dropbox, Google 38:08

2y ago38:08

38:08

Alok Shukla, in a conversation with Paulo Rodriguez, Head of International Sales for Vanta, Former head of B2B growth strategy at Dropbox, on why the future of Enterprise PLG/PLS resides in a symbiotic co-existence between Pre/Post Sales Engineering and Product Automation.By Alok Shukla, Paulo Rodriguez

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What is wrong with customer success and how to fix it? 26:45

2y ago26:45

26:45

Alok Shukla, in a conversation with Gilad Shriki, Co-founder of Descope, Former VP of Customer Success at Palo Alto Networks, on why customer success tools of today are problematic and why the future of customer success lies in data-driven automation.By Alok Shukla

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Data Driven Sales Engineering | Varun Badhwar - Endor Labs , Palo Alto Networks 26:56

2y ago26:56

26:56

Alok Shukla, in a conversation with Varun Badhwar, Founder/CEO of Endor Labs, Former GM/SVP of Prisma Cloud at Palo Alto Networks, on why being data-driven and product led is the future of enterprise sales engineering. An alumnus of USC, Varun currently serves as the Founder & CEO of Endor Labs, a startup focused on software supply chain security. …

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Sales Engineering is Customer Success Engineering | Rubrik's Alok Agrawal 32:58

2+ y ago32:58

32:58

Alok Shukla, in a conversation with Alok Agrawal, VP of Global Sales Engineering at Rubrik. 👉 Why Sales Engineering and Customer Success Engineering should be the same role. 👉 Who is the future sales engineer? Alok Shukla is CEO and Co-founder at FunnelStory.By Alok Shukla, Alok Agrawal

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Are sales engineers relevant in a product led enterprise? 44:16

2+ y ago44:16

44:16

Alok Shukla, in a conversation with Paul Steen and James Still, on sales engineers and their ability to forecast the success or failure of a sales opportunity, plus how sales engineers are relevant in a product-led enterprise. Paul Steen is Principal Sales Engineer at Imperva, and James Still ran North America for marquee sales companies such as Im…

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Flashback - How Demisto turbo-charged sales engineering with data and automation? 37:05

2+ y ago37:05

37:05

Alok Shukla, in a conversation with Rishi Bhargava and Amir Khayat , to define sales engineering and figure out the relevancy of sales engineering in a product-led world. After Demisto's success, Rishi Bhargava (LinkedIn, Twitter) is onto his new startup Descope, focused on making user authentication and authorization easy for every application. Yo…

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