Best The Transformation Hq Podcast Podcasts (2025)

📈 How did Noom ads generate $800K+ revenue in 30 days? In this breakdown, I reveal the 5 winning ad strategies they used — and how you can apply them to your own performance marketing campaigns. You’ll learn: ✔️ Noom’s ad psychology behind simplicity ✔️ How they build trust with social proof ✔️ Why high-contrast visuals dominate paid social ✔️ The …

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🧘 Deconstructing BetterMe’s $2M ad engine: stories, lifestyle, emotion 🧘 5:31

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9d ago5:31

5:31

🚀 I Analyzed 71 BetterMe Ads Using AI (Here’s What I Found…) BetterMe made $2M in a year with their ads — but how? 🤔 I broke down 71 of their campaigns using AI and discovered 5 key strategies that you can steal and apply to your own marketing right now. In this video, you’ll learn: ✅ Why personal stories convert better than polished brand messages…

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How to build a megaproject: The Fermern Belt Link 27:52

14d ago27:52

27:52

What defines a megaproject? And why do they so often go over both budget and schedule? Denmark has earned a reputation for successfully completing large-scale construction projects – whether they are bridges, tunnels, land reclamation or offshore wind farms. The latest Danish megaproject is the Fehmarnbelt Fixed Link, a record-breaking 18-kilometer…

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Addressing Workplace Violence in Healthcare: A Conversation with CAMH’s Myfanwy Marshall 41:52

16d ago41:52

41:52

The issues of workplace violence and workforce safety have quickly become among the most important topics we’re having in healthcare today. Every healthcare worker has the right to a safe workplace that is free from violence and other hazards. However, in healthcare, there is a persistent challenge in how to balance this right with the duty to care…

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In Focus: A Panel Discusses How to Talk About Suicide in Healthcare 59:59

28d ago59:59

59:59

In this special episode of The HQ Podcast, we explore one of the most difficult—and most important—of healthcare topics: suicide. A conversation about suicide likely seems fraught and fearful to most people. Even health professionals, who may be in some of the best positions to save someone from harm, can struggle with where to begin and what to sa…

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From Brand to Growth Engine: The 9-Month Build Behind Lead Better HQ 43:05

29d ago43:05

43:05

After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lesson…

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🏋Deconstructing Ladder’s growth engine: urgency, FOMO, identity🏋 8:29

1M ago8:29

8:29

In this episode, we break down the ad strategy behind Ladder — the strength training app for busy people that has generated over $19 million in the past 12 months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 210+ video ads to uncover how Ladder uses identity-driven messaging, urgency framing, and aspirational storytelli…

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📷 Deconstructing Remini’s ad engine: nostalgia, identity, transformation 📷 6:15

1M ago6:15

6:15

In this episode, we break down the ad strategy behind Remini — the AI photo and video enhancement app with over 2 million downloads and $6 million in monthly revenue. Using BruteForce AI, our proprietary ad intelligence system, we analyzed 90 top-performing creatives to uncover how Remini taps into nostalgia, self-expression, and fantasy to fuel ex…

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Can design strengthen community? 33:01

1M ago33:01

33:01

Right now, 150 new community spaces are being built across Denmark – primarily using recycled materials – as part of an extraordinary project called Vores Sted (Our Place). Funded by the Danish philanthropic association Realdania, the project aims to reinvent the community gathering place for the 21st century. The community spaces, designed as four…

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🌱Deconstructing this plant ID app’s ad engine: curiosity, lifestyle, growth 🌱 5:57

1M ago5:57

5:57

In this episode, we break down the ad strategy behind PictureThis — the plant identifier app with tens of millions of downloads and a thriving subscription model. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how PictureThis turns a simple utility into a lifestyle brand for plant …

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🗣️I deconstructed $80M of Donald Trump & Kamala Harris’ ads: here’s what I learned 🗣️ 7:40

2M ago7:40

7:40

In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months. Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, a…

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🧠 Deconstructing Impulse’s $6M/mo ad engine: identity, curiosity, challenge 🧠 6:40

2M ago6:40

6:40

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta. Using BruteForce AI, our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging, emo…

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✝️ Deconstructing Bible Chat’s $3.6M ad engine: faith, emotion, transformation ✝️ 6:33

2M ago6:33

6:33

In this episode, we break down the ad strategy behind Bible Chat — a Christian guidance app that’s quietly generated over $3.6 million in revenue and 7 million downloads in the past year. But this isn’t just a niche faith-based product. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 182 top-performing creatives to uncover how…

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Designing for presence in a digital age 29:27

2M ago29:27

29:27

Has presence become a luxury in the digital age? And do we lose contact with the world around us when so much of our lives unfold in front of a screen? In this episode of Let’s Talk Architecture host Michael Booth meets Nikoline Dyrup, architect and founding partner of Danish architecture and design studio, Spacon. Together they visit the studio’s …

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📘 Deconstructing Headway’s 50,000-ad engine: identity, urgency, scale 📘 6:59

3M ago6:59

6:59

In this episode, we break down the ad strategy behind Headway — a micro-learning app that’s running over 50,000 creatives and dominating the Meta Ads Library. But this isn’t just a volume play. Using BruteForce AI, our in-house ad intelligence engine, we analyzed dozens of long-running ads to uncover how Headway sells self-reinvention through ident…

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😴 What 1,800 Rise Science ads reveal about sleep debt, identity-based marketing, and the psychology of habit change 😴 12:25

3M ago12:25

12:25

In this episode, we break down the ad strategy behind Rise Science — a sleep optimization app that’s generated over $5 million in revenue and tested tens of thousands of creatives in the past year. But this isn’t just a success story. Using BruteForce AI, our in-house ad intelligence engine, we analyzed 1,800+ display ads to uncover exactly how Ris…

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💄What 68 Glam AI ads reveal about effortless virality, beauty tech, and the secret to scroll-stopping creatives 💄 9:30

3M ago9:30

9:30

In this episode, we break down the creative strategy behind Glam AI — a beauty tech app that’s taken the internet by storm with over 900,000 downloads and more than $1 million in revenue in just one month. But we’re not just talking numbers — we’re diving deep into how they did it. Using Brute Force AI, our in-house ad intelligence engine, we analy…

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🏃 $35M from “lazy workouts”? We reverse-engineered 381 ads to see how they did it 🏃 9:01

3M ago9:01

9:01

In today’s episode we deconstruct JustFit, the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system. Discover how JustFit masters identity-based marketing, using specific personas, emotional hooks, and implied soci…

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BIG HQ: When architects design for themselves 38:37

3M ago38:37

38:37

Bjarke Ingels Group – BIG – is one of Denmark’s most internationally acclaimed architecture studios, with high-profile projects across the globe. Not long ago, the firm moved into its own seven-story raw concrete-and-glass headquarters, prominently located on the harbour in Copenhagen’s Nordhavn district. But what happens when a firm like BIG gets …

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🛎 Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer in a Gen AI world. 🔑 2:44

3M ago2:44

2:44

Welcome to the very first episode of Intelligent Artifice. After years of hosting The Mobile User Acquisition Show—where I interviewed some of the best minds in mobile growth—I took a step back to rethink what matters in the age of generative AI. This kickoff episode shares why I started this new show, why creative is the biggest lever in performan…

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HR’s Role as a Strategic Lever in Health Care Transformation: A Panel Discussion 1:07:59

4M ago1:07:59

1:07:59

Over the past 5 years in particular, there has been a lot of discussion about human resources, or HR – but what does this include … and what more could it mean? In episode 61 of The HQ Podcast, we explore HR in its capacity to be a strategic lever for transformation in healthcare. Far beyond transactional processes, HR has the power to (re)shape th…

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Make Odense great again 32:54

4M ago32:54

32:54

If you want to see the impact that bold, brave, progressive urban planning can have on a city, go visit Odense, Denmark’s third largest city. Odense has gone from being a city divided into halves by a four-lane main road, to one built on a human scale which is ready for the challenges of the 21st century. But how have they banished cars, how did th…

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A New Park is Born 32:07

5M ago32:07

32:07

It’s not every day a new park opens in the centre of a capital city, and this one is extra special. Copenhagen’s new Opera Park is not just a nice place to relax in the shadow of the opera house. It represents a radical departure from the type of parks found elsewhere in the city: this harbourfront garden is a place for the contemplation of nature,…

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Sustainability in Action - Bryan Witt on Leading “Energy and Environmental Sustainability” Strategies at Saskatchewan Health Authority 40:44

6M ago40:44

40:44

Across Canada, healthcare leaders are turning awareness into action when it comes to environmental sustainability—and the momentum is growing. In this episode of The HQ Podcast, we highlight a powerful example of what’s possible when a health system embraces sustainability not just as a goal, but as a guiding principle for innovation, equity, and l…

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How to make renovation the new norm 33:39

6M ago33:39

33:39

What will it take to break the harmful cycle of demolition and new construction, when it’s still cheaper to build from scratch than to transform our existing buildings? HouseEurope! is a European Citizen Initiative, aimed at making renovation the new norm in Europe. If the initiative can gather a million signatures, they can force a debate in the E…

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Key Insights from the Caring for Canadians: Canada’s Future Health Workforce Report with Dr. Geneviève Moineau 54:43

7M ago54:43

54:43

Canada’s healthcare system is at a critical juncture as it continues to face workforce challenges with respect to capacity —a challenge which had long persisted before the pandemic made it into a crisis. The gap between the number of healthcare professionals needed to deliver quality care and the actual supply of available professionals is huge and…

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New policy, better cities? 32:01

7M ago32:01

32:01

What role does architecture policy play in shaping our cities and everyday lives? With a white paper on the future of architecture and planning in Denmark about to be published, we explore how policy can address major challenges—from climate change to urban revitalization. Join host Michael Booth as he speaks with Kent Martinussen, CEO of Danish Ar…

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🧠 How to unlock player psychology to build better ads with Bastian Bergmann, Co-founder // COO at Solsten 💎 27:56

8M ago27:56

27:56

Our guest today is Bastian Bergmann, Co-founder and COO of Solsten. In this episode, he shares how psychology can revolutionize game marketing and creative advertising. Bastian discusses the power of understanding player motivations to craft ads that deeply resonate, driving better engagement and results. He explores real-world examples, like how a…

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Another Crisis: What Would be the Impact of US Tariffs on Canada’s Healthcare Sector? 58:07

8M ago58:07

58:07

The current trade tensions between the U.S. and Canada and other countries would have real consequences for our healthcare systems which are still not fully recovered from the impact of the COVID pandemic. A resurrected policy issue, tariffs are now at the centre of economic and political discourse, raising urgent questions for all health care orga…

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Designing a 21st century church 30:03

9M ago30:03

30:03

The Danes are among the least religious people in the world, with only 2.4% attending church weekly. So why are new churches still being built? And what does it take to design a religious space that meets the needs of the 21st century? In this episode of Let’s Talk Architecture, host Michael Booth visits the striking Trekroner Church, completed in …

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🔋How AI is transforming creative production with John Gargiulo, founder of Airpost.ai 🔦 24:16

9M ago24:16

24:16

In this episode, John Gargiulo, founder of Airpost.ai, explores how AI is revolutionizing creative advertising. From transforming raw footage into high-quality, scalable ads to balancing human oversight with automation, John shares strategies for maintaining ad quality that rivals traditional production methods. We also dive into the future of AI-d…

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Leaders Make a Difference: Dr. Alan Greenglass on What Healthcare Professionals Can Do to Drive Planetary Health Improvements 1:04:56

9M ago1:04:56

1:04:56

Season 4 of The HQ podcast begins with a compelling discussion on what continues to be one of the most pressing issues: planetary health. Healthcare professionals face the dual challenges of responding to the impact our shared climate crisis is having on health and health equity, as well as adapting our health system to lessen its massive contribut…

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How to design for rising sea levels 30:42

10M ago30:42

30:42

The Danish harbour town of Svendborg, like many cities, has faced severe storm surges and pluvial flooding in recent years. How can towns like Svendborg adapt to the increasing threat of flooding caused by climate change? And could learning to live with regular, controlled flooding – rather than fighting it – be the answer? This is part two of Let’…

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How cloudbursts define the future of our cities 30:58

11M ago30:58

30:58

Catastrophic floods in recent years have highlighted the urgent water-related impacts of climate change, pushing it to the top of the global agenda. While much attention has been paid to rising temperatures, flooding poses an immediate and critical threat to millions worldwide. So, how do we design urban spaces to handle increasing volumes of water…

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🥇Going for Gold: 3 Paths to Hit 10% Day 365 Retention💰 3:37

11M ago3:37

3:37

In this episode, we dive into the elusive goal of achieving a 10% Day 365 retention rate in mobile apps. With so few apps reaching this milestone, I’ll outline the three proven paths to boost long-term retention: harnessing daily habits, fostering social connections, and delivering deep content. Tune in to discover how these strategies can drive no…

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Rethinking Healthcare, Planetary Health and Systems Change through an Indigenous Lens with Dr. Nicole Redvers 43:31

11M ago43:31

43:31

In this thought-provoking episode of The HQ, we continue our exploration into the interconnectedness of healthcare and planetary health. Building on previous discussions about climate change, environmental sustainability, and the broader social impact of our consumptive healthcare practices, we now take a deeper dive into alternative approaches tha…

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🔦What really drives conversions & performance? Spoiler: It’s not context 🎈 2:20

11M ago2:20

2:20

In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-bas…

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💸 Why Early-Stage Apps Shouldn’t Diversify Their Ad Spend 💡 2:15

11M ago2:15

2:15

In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. I’ll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. We’ll dive into …

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What's the ONE Thing You Wish Your Ideal Client Knew About Your Brand? 25:55

12M ago25:55

25:55

Episode Summary: In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market. Key Takeaways: Blue Ocean Marketing: There's enough space for eve…

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💣 The Hidden Challenges of Incrementality Testing in Marketing 🧨 2:45

12M ago2:45

2:45

In this episode, we dive into the complexities of incrementality testing in digital marketing. While measuring incrementality is widely recommended, it’s not a cure-all solution. I’ll break down the four key challenges you need to be aware of, from isolating the impact of multiple sources to dealing with inconclusive results. Check out the show not…

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What's it like to live in a high-rise? 33:16

12M ago33:16

33:16

Mette Mechlenborg, senior researcher at Aalborg University, is the co-author of a new study on life in Danish high-rise residential buildings—the first of its kind in over fifty years. This long gap is partly due to Denmark's historical reluctance to embrace high-rise living, especially for families. However, the landscape is shifting, with several…

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Why We Must Rethink Healthcare’s “Throwaway Culture”: Dr. Mahmood Bhutta on Planetary Health and Sustainable Solutions 52:34

12M ago52:34

52:34

In this episode of The HQ, we explore a crucial yet little discussed issue in healthcare: the environmental – and social – harms caused by our medical supply chains. These challenges became particularly evident during the pandemic, when global supply chains were pushed to the brink, highlighting our dependence on foreign production for critical med…

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AI in Action: Transforming Communication in Local Government 28:50

1y ago28:50

28:50

In this enlightening episode, we dive deep into the transformative role of AI in local government communications. Join me as Iconverse with an industry expert, Michelle Bono, a member of the City-County Communications and Marketing Association (3CMA). We explore how local governments can effectively utilise AI to enhance their communication strateg…

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Why cultural heritage is more than good architecture 31:57

1y ago31:57

31:57

How do we decide which buildings are worth preserving? And will the climate crisis reshape our answer to this question? In this episode of Let's Talk Architecture, host Michael Booth joins Kristoffer Lindhardt Weiss, CEO of The Danish Architectural Press, for an architectural tour of Copenhagen - from the iconic yet controversial Palads Cinema to A…

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The AI Era: Exploring Ethics, Policy, and the Future of Work 14:18

1y ago14:18

14:18

The rapid evolution of artificial intelligence (AI) has captured the world's attention, and with good reason. Once a niche topic in academic circles, AI is now at the forefront of technological innovation, reshaping industries, redefining work, and raising important ethical questions. In this episode, we explore these critical issues and discuss th…

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An Important Announcement! What’s Next for GPHQ 21:36

1y ago21:36

21:36

Laura announces big changes for the podcast, including a temporary hiatus until February 2025. She opens up about her personal journey with chronic health issues and how it has tremendously impacted her business and life. She also announces plans of opening new coaching slots for six-figure business owners needing assistance with business growth (e…

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New Digital Marketing Apprenticeship Program Launched in Ireland 23:34

1y ago23:34

23:34

Exciting news from the digital marketing world! Ireland has just launched its first national Digital Marketing Apprenticeship Program, a major milestone in the country's education and training landscape. Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by Debbie Woodward, the interim national program manager, this…

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💵 Creator economies & user generated content: what makes virtual social worlds tick with Anton Bernstein, CEO at Pocket Worlds 📱 30:35

1y ago30:35

30:35

In this episode, Anton Bernstein unpacks the strategies behind building thriving virtual communities and empowering creators on platforms like HighRise. Anton explains how user-generated content and immersive social experiences drive engagement and shares insights on monetizing through cosmetics and in-game purchases. He also breaks down the develo…

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From Crisis to Solutions: Canada’s Chief Nursing Officer Dr. Leigh Chapman on What It Will Take to Solve Our HHR Crisis 1:01:00

1y ago1:01:00

1:01:00

In this episode of The HQ, we have the privilege of speaking with Dr. Leigh Chapman, Canada’s Chief Nursing Officer. With the ongoing challenges facing our healthcare workforce, as highlighted by the Snapshot of Canada’s Healthcare Workforce, a benchmarking survey of HealthCareCAN member institutions, this conversation could not be more timely or i…