Go offline with the Player FM app!
šø Why Early-Stage Apps Shouldnāt Diversify Their Ad Spend š”
Manage episode 447490463 series 2575608
In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. Iāll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. Weāll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performance. Tune in to understand how optimizing your ad strategy early on sets the foundation for scaling successfully across multiple platforms.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/early-stage-diversify/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
Manage episode 447490463 series 2575608
In this episode, we explore why early-stage founders should resist the temptation to diversify their ad spend across too many channels. While it may seem like a good strategy, spreading your budget thin can hinder growth. Iāll walk you through the mechanics of ad algorithms, explaining why fewer channels can lead to better results. Weāll dive into the importance of focusing on self-attributing networks and how driving more conversions in one or two places can accelerate learning and performance. Tune in to understand how optimizing your ad strategy early on sets the foundation for scaling successfully across multiple platforms.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/early-stage-diversify/
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
273 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.