In today’s episode we deconstruct JustFit, the fitness app that scaled to $35 million by focusing on a unique niche: at-home workouts for plus-size women. We dive into 381 of their ad scripts to uncover their successful creative system.

Discover how JustFit masters identity-based marketing, using specific personas, emotional hooks, and implied social proof to resonate with an often-overlooked audience. We’ll break down their modular messaging, explore how they build trust through "manufactured authenticity," and discuss opportunities for even greater growth using AI and diverse visual storytelling.

Learn actionable insights to apply to your own marketing, regardless of your vertical.

Check out the full transcript of this episode here:
http://bit.ly/4lrWV92

Check out the full deconstruction with actual screenshots of their ads here: https://intelligentartifice.kit.com/190cd90b41

Work with Rocketship HQ: rocketshiphq.com