In this episode, we break down the ad strategy behind the 2024 Trump vs. Kamala campaigns — a political ad battle that poured over $80 million into Meta ads in just three months.

Using BruteForce AI, our proprietary ad intelligence system, we analyzed their top-performing creatives to uncover how each campaign used urgency, donations, patriotism, and fear to mobilize millions of voters.

From Kamala’s donation-driven, policy-focused messaging to Trump’s urgency-laden, all-caps rallying cries — this teardown reveals how two radically different playbooks went head-to-head in the year’s biggest advertising war.

🔍 What you’ll learn:

• Why Kamala’s 5x higher spend leaned on polish and donations
• How Trump’s urgency and fear-based hooks fueled voter turnout
• The stark contrasts in headline styles and CTAs
• How cultural grievance vs. policy optimism shaped campaign tone
• What each side could have done better to expand beyond their base
• Lessons performance marketers can steal from $80M at national scale

Whether you’re scaling a DTC brand, running advocacy ads, or simply curious how politics uses performance marketing at the highest stakes — this breakdown is your inside look at how campaigns move people to act.

👉 Running ads that need to mobilize, persuade, or convert at scale? Start here.

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For the full visual teardown and data insights, check the link below:

https://intelligentartifice.kit.com/a4bcec66ee

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