Customerland is a podcast about …. Customers. How to get more of them. How to keep them. What makes them tick. We talk to the experts, the technologies and occasionally, actual people – you know, customers – to find out what they’re all about.So if you’re a CX pro, a loyalty marketer, a brand owner, an agency planner … if you’re a CRM & personalization geek, if you’re a customer service / CSAT / NPS nerd – you finally have a home.
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Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
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A Podcast dedicated to discussing the details of online advertising and how to make it easier!
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Every other week the experts at AOPA bring you up to speed on all things flying.
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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The CMO Suite Podcast features Chief Marketing Officers and Executives from national and international brands and agencies. Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today. Sean Halter – Host: Sean is a 30 year veteran of the industry with a background in both radio and sales. He works as a consultant for global marketers and is a partner of Connecti ...
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Uncover easy to implement strategies for boosting your online sales and profitability. With expert discussions on social media, paid advertising, and finance management, we'll cover everything you need to know, whether you're just starting out or scaling up. Get inspired by entrepreneurs who've overcome seemingly insurmountable obstacles and achieved the impossible. || https://www.theopscollective.com/podcast ||
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In deze podcast worden de ins and outs besproken op het gebied van media, digital advertising, videocontent, cookies, contextual targeting, ctv en nog veel meer.
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Grid Forward’s podcast series with industry leaders on what lies ahead for advancing our electric grid. Hosted by Bryce Yonker, CEO and executive director of Grid Forward. Formerly Grid Forward Chats, this season of Grid Forward Forum is sponsored by Virtual Peaker.
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A show that helps entrepreneurs & small business owners put a positive spin on the future of their business with Annette Naif. Annette Naif is an event producer strategist, international speaker, coach, host of A Turn of Events Live Show and Podcast, and the CEO & Creative Director of Naif Productions where she helps wedding and event planners around the world create a six-figure business with systems, strategy, and team so they can accomplish all of their financial goals without compromisin ...
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This is the course listening for Aquinas 101 - Course 3: God and Creation--the third of six courses that together make up the Aquinas 101 Course. Each podcast episode accompanies a course video and course reading. If you haven't enrolled already to receive semiweekly emails with all the materials, be sure to do so at http://www.aquinas101.com. Because it matters what you think!
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
CvE - Marketing Consultancy
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh pe ...
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The Art and Science of Smart Planogramming
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27:32What if your planograms could adapt to each store's unique inventory and fixtures in real-time? That's exactly what Optimum Retailing has achieved with RealGram, the first AI-powered store-specific planogramming tool that's fundamentally changing how retailers approach merchandising. Justine Melman, CMO at Optimum Retailing, joins Customerland to r…
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AI With a Soul: How Michael Wheelock Helps Contractors Stay Personal in a Tech-Driven World
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21:54Send us a text Today we explore how contractors can use AI to enhance personal connections with customers while maintaining their unique brand identity. Michael Wheelock from Affiliated Tech shares how their AI tools analyze customer interactions to improve service quality, identify at-risk clients, and boost retention rates without sacrificing the…
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B2B Content Distribution Masterclass: Live with Ross Simmonds
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52:37"If a tree falls in the woods but no one sees it. Did the tree even fall?" This infamous quote has never been more true for B2B Content. It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value. That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is …
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Futurescape: What Comes After Apps, Ads, and Algorithms
1:09:41
1:09:41
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1:09:41In this episode, we sit down with Jess Leitch, Executive Strategy Director at Frog, to explore the seismic shifts redefining how humans interact with technology — and what that means for brands, designers, and everyday users. From the collapse of the traditional interface to the rise of agentic AI, Jess walks us through a future that’s already unde…
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Taking Flight: How Wingman AC Rebranded to Soar Higher
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26:32Send us a text Connor and Caroline of Wingman Heating and Cooling share how they transformed their company through rebranding, from their former identity as Auburn Premier Air to creating a distinctive brand that reflects their family values and company culture. • Making the decision to rebrand despite fears and uncertainties • Choosing a name and …
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LinkedIn Personal Branding for Revenue Generation
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23:03In this episode of Attributed, host Lee Moskowitz (from the Lee2B podcast) sits down with Dreamdata's own Laura Erdem, a sales leader who has mastered the art of social selling. Having transitioned from Copenhagen to New York to spearhead Dreamdata's U.S. expansion, Laura shares her proven strategies for transforming LinkedIn into a powerful demand…
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Hardening America’s Electric Grid—An Overview of the 2025 ASCE Infrastructure Report
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30:14Energy infrastructure received a grade of D+ in the 2025 Report for America’s Infrastructure, published by American Society of Civil Engineers. Bryce Yonker discusses why the energy sector received a low rating with Michael Miller, vice president of technical services at Exo and a member of ASCE. Miller says the four main factors that contributed t…
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Episode 228: Cirrus Aircraft's Ivy McIver talks Autoland
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52:14Cirrus Aircraft’s SR20-series executive director Ivy McIver, who is also a formation pilot and Citabria owner, explains the G7 line’s new Autoland feature—a first for the piston fleet. Plus, Alicia and David explain air traffic control reform, how Piper Aircraft faced off against tariffs, why Newark’s meltdown might affect your flying, and a couple…
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Promo & No Mojo : When bad ads happen to good contractors— and how to turn it around.
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20:49Send us a text Ever feel like you're throwing marketing dollars into a black hole and praying something works? You're not alone. In this refreshingly honest episode, we're peeling back the layers on what's really holding home service contractors back from marketing success. Marketing for contractors has become a chaotic landscape of conflicting adv…
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B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage
56:13
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56:13Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positio…
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What happens when the shiny exterior of customer experience meets the messy reality of operational execution? In this eye-opening conversation, we speak with FD Giambattista, a veteran CX operations expert who has spent 25 years implementing customer service solutions for major corporations. FD takes us behind the curtain to reveal what actually ma…
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Episode 227: ‘Hangar Talk’ podcast introduces co-host Alicia Herron
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7:46CFII and AOPA West Coast editor Alicia Herron joins the HangarTalk podcast as a co-host for the news and information show that highlights pilots, policy makers, and the people who make flying great. The award-winning podcast that surpassed 1 million downloads in 2021 will soon enter its tenth season with co-host and private pilot David Tulis.…
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What Happens When Every Screen Knows Your Name?
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28:24From static images to personalized experiences that greet you by name, digital signage has undergone a remarkable transformation. BrightSign's Vice President of Sales for the Americas, Misty Chalk, takes us deep into how this technology is revolutionizing customer connections across every industry. The conversation reveals how BrightSign's purpose-…
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Don't miss Chrissie Hanson, CEO at OMD USA, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
32:11
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32:11Don't miss Chrissie Hanson, CEO at OMD USA, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
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Send us a text Ever wonder what $150,000 in professional branding and business resources could do for a contracting company? The answer might surprise you—it could completely transform their trajectory. When Lemon Seed Marketing dreamed up the Great American Brand Story initiative, they knew they needed powerful partners to make it truly impactful.…
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The JOLT Effect: What Marketers need to know with Ted McKenna
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50:58Join Ted McKenna, co-author of "The JOLT Effect," in a live interview hosted by Steffen Hedebrandt, CMO and Co-founder of Dreamdata, as they explore groundbreaking insights into overcoming B2B customer indecision. Based on an unprecedented study of 2.5 million sales conversations, this session will reveal the critical role marketers play in address…
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Episode 226: Ian signs off; Rooster talks spins, and airshow legend Rob Holland
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48:50Ian signs off after co-hosting 'AOPA Hangar Talk' podcast for ten years, and we hear from 'Rooster,' a TopGun graduate and spin training expert. Plus stay tuned for the latest general aviation news including the Jeppesen/ForeFlight sale, a Dynon-Trig avionics partnership, ATC modernization details, and the latest on airshow great Rob Holland.…
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TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS
1:01:07
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1:01:07Join me LIVE on Facebook and LinkedIn on Thursday, May 1, at 1:00 PM EDT where I will interview Doug C. Brown about how to TURN LOST SALES INTO WINS: LEARN HOW STRATEGIC FOLLOW-UPS RECOVER WHAT’S LOST AND UNLOCK FUTURE OPPORTUNITIES FOR HIGH-VALUE DEALS. Doug C. Brown is the founder of CEO Sales Strategies and a renowned Sales Revenue and Profit Gr…
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Don't miss Joshua Brost - VP Marketing at Pie Insurance on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
28:36
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28:36Don't miss Joshua Brost - VP Marketing at Pie Insurance on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
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The Pace of Grid Innovation Quickens in Co-op Utilities
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41:32With consumer needs and capabilities rapidly evolving, many electric co-ops are quickly pushing grid advancements to meet current and future demands. On this podcast episode, Bryan Hannegan, president/CEO of Holy Cross Energy, and Mark Gabriel, president/CEO of United Power REC, discuss how they prioritize tasks as leaders of their respective utili…
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How Composable CDPs Are Transforming Retail Media Networks
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26:23AI-powered decisioning is transforming how retail media networks operate, and Hightouch stands at the forefront of this revolution with a freshly announced $80 million funding round at a $1.2 billion valuation. In this conversation with Ian Maier, Ad Tech and AI Lead at Hightouch, we explore how composable CDPs are dramatically reducing implementat…
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Beyond the Logo: Building a Brand That Lasts
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21:38Send us a text Ever wondered why some home service businesses become household names while others remain forgettable? The secret isn't just clever digital marketing or a fancy logo—it's building genuine community relationships that transform customers into raving fans. Crystal, founder and lead strategist at Lemon Seed Marketing, pulls back the cur…
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LinkedIn Ads to Revenue: The Multi-Channel B2B Playbook with Justin Rowe
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40:06Join us for an insightful hour with Justin Rowe, founder of Impactable, as we unpack the essential strategies for transforming LinkedIn Ads into tangible revenue. In 'LinkedIn Ads to Revenue: Your Multi-Channel B2B Playbook with Justin Rowe,' we'll dive deep into how to leverage LinkedIn Ads within a comprehensive, multi-channel B2B marketing strat…
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Beyond Headless: The Journey to Joyful Content Optimization
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31:24What happens when you tell a software engineer his CMS platform will shut down in six months, leaving major clients like Adidas and Reebok stranded? You get Storyblock - perhaps the most thoughtful reinvention of content management in decades. Dominik Angerer, CEO and co-founder of Storyblok, takes us on a journey through the broken world of tradit…
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Don't miss Jeanine Poggi - Editor In Chief at Ad Age on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex ...
34:16
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34:16Don't miss Jeanine Poggi - Editor In Chief at Ad Age on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.
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Culture that Converts: How Thaddeus Tondu Built a Team that Powers Marketing Results
37:50
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37:50Send us a text Culture isn't just a buzzword – it's the foundation that determines whether businesses thrive or merely survive. This conversation dives deep into why prioritizing people before products and profits creates sustainable success. The research is clear: money only impacts happiness up to about $75,000 per year. Beyond that threshold, pu…
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The Dynamic B2B Duo: Marketing & Ops – Why Collaboration Wins
50:07
50:07
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50:07Tired of marketing and ops teams working in silos? In today's dynamic B2B landscape, the synergy between marketing and operations is no longer nice to have – it's a necessity. When these teams align, magic happens: leads convert faster, budgets are optimized, and marketing's impact resonates across the entire organization. Join Orum's Rebecca Rissi…
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Episode 225: Kawasaki Ninja aircraft engine, FAA shuttering remote comms, N.Y. Helicopter Inc. grounded, plus Big South Fork Airpark's Bill Armstrong
48:55
48:55
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48:55Motorcycle giant Kawasaki is developing two piston aircraft engines, New York Helicopter Inc. is grounded after the fatal crash, the FAA's shut down of remote communication networks affects Flight Service Stations too, and your input is needed for unleaded fueling ops. Plus hear from Big South Fork Airpark pilot Bill Armstrong.…
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Pursuing Energy Affordability With Today's Many Grid Challenges
29:11
29:11
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29:11Balancing various stakeholder interests while ensuring affordable, reliable power is the daunting task commissioners face. We spoke with Dave Danner, former commissioner at Washington UTC, about how to balance affordability against all the other demands on today's utilities. He knows: his state of Washington has experienced an increase in wildfire …
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Don't miss Celessa Baker, VP of Marketing Partnerships at SEPHORA, on this episode of The CMO Suite podcast, Hosted by Sean Halter, founder of MiO Marketplace and sponsored by YouConnex
29:25
29:25
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29:25Don't miss Celessa Baker, VP of Marketing Partnerships at SEPHORA, on this episode of The CMO Suite podcast, Hosted by Sean Halter, founder of MiO Marketplace and sponsored in part by YouConnex - True Transparency in the biddable media space.
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Real-World AI in Retail: Talkdesk Leaders Reveal What Actually Works Beyond the Hype
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33:00The gap between AI hype and real-world implementation is creating both challenges and opportunities for retailers worldwide. Talkdesk executives Ed Durbin and Michael Klein pull back the curtain on what's actually happening in retail AI adoption, sharing candid insights from their conversations with retail leaders at NRF and beyond. "We've spent mi…
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Hooked on Growth: Tim Brown’s Approach to Marketing That Scales
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39:17Send us a text Digital marketing frustrates many contractors, but what if the secret isn't finding the perfect channel—but creating a powerful strategy where everything works together? Tim Brown, CEO of Hook Agency, joins Crystal to unpack what truly makes digital marketing work for home service businesses. Unlike marketers who guard their "secret …
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From Founding Vivino to YouTube Success: Heini Zachariassen’s Raw Lessons
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52:22How do you go from building the world’s largest wine app to creating a thriving YouTube channel with over 100,000 subscribers? Heini Zachariassen, Founder & Chairman of Vivino and host of Raw Startup, has done both—turning ideas into global successes. In this exclusive interview, Dreamdata CMO Steffen Hedebrandt dives deep with Heini to uncover: - …
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Don't miss Radhika Duggal, CMO Major League Soccer, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex ...
27:52
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27:52Don't miss Radhika Duggal, CMO Major League Soccer, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.
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Peak Immersion: The Science Behind Engaged Store Associates
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27:59The hidden science behind retail success isn't found in flashy technology or complicated loyalty programs – it's in the power of engaged store associates. This conversation with Nikki Baird, VP of Strategy and Product at Aptos, reveals groundbreaking research showing that when employees reach "peak immersion" during customer interactions, sales nat…
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Show Up, Stand Out, Scale: Jen McKee’s Formula for Social Media Marketing Success
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32:35Send us a text What happens when social media shifts from an obligatory marketing checkbox to a strategic centerpiece of your brand-building efforts? Jen McKee, founder of Kee Hart Marketing, joins Crystal to unpack exactly how contractors and home service businesses can leverage authentic social content to transform their online presence. For too …
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Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut
51:05
51:05
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51:05B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions. So how can B2B marketers use behavioral science to nudge buyers in the right direction? In this interview with Nancy Harhut, awar…
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Episode 224: Fuel ban overturned, ATC & notam modernization, national safety standdown; plus CFI/social media standout Leah Froehlich
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38:00The California avgas fuel ban is overturned, the new DOT chief pledges swift ATC modernization, Notam modernization is coming this fall, aircraft owner data-hiding is available, and AOPA organizes a national aviation safety standdown. Plus hear from CFI and social media standout Leah Froehlich about tips and tricks she uses to teach flight students…
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Personalization 2.0: What Happens When AI Meets Retail
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31:11
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31:11Ever wondered what technology investments actually make retail employees happier—not just more productive? Katie Riddle, Global Retail Strategy Lead at Verizon Business, reveals that while 98% of grocery retailers struggle with staffing challenges, the solution goes beyond efficiency tools. "It's not just about making employees more efficient," Kat…
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Don't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by ...
35:05
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35:05Don't miss Nataly Kelly, Chief Marketing Officer at Zappi on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.
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U.S. Rep. Julie Fedorchak On Congress's Energy & Grid Priorities
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34:05Even as energy rates have steadily risen, reliability has suffered in many parts of the country over the past five years. What is the new Congress prioritizing to help alleviate this challenge? For insights, we turned to U.S. Rep. Julie Fedorchak (R, N.D.), member of the House Committee on Energy and Commerce who also served as past president of NA…
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86 - Breaking Down Silos: Lessons for CPG Marketers for Unlocking Customer Insights, with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven
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34:50Tune in to Time for A Reset “There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted …
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Competition in B2B Marketing: What Matters (and What Doesn’t)
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53:35B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this session, Steffen Hedebrandt will be joined by An…
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Send us a text Marketing synergy isn't just a buzzword—it's the game-changing approach that separates thriving contractors from those perpetually struggling to generate consistent leads. Drawing from recent conversations with digital marketing providers, Crystal tackles the critical disconnect happening in contractor marketing today. Too many busin…
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Loyalty Programs That Actually Work: A SAP CX Perspective
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40:14What happens when traditional loyalty programs fail to deliver real value? In a world where 57% of US consumers no longer demonstrate true brand loyalty, businesses must fundamentally rethink what it means to create lasting customer relationships. Meghann York, Global Head of Product Marketing at SAP CX, takes us deep into the shifting loyalty land…
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Episode 223: New aircraft, engine, helicopter; plus UK heli-pilot Katherine Moloney
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49:23It's springtime and almost everything is new again. Robinson unveils a 10-passenger helicopter, Pilatus announces the PC-12 Pro single, GE certifies its turbine Catalyst engine for the Denali, and aircraft manufacturer Diamond gobbles up struggling eVTOL manufacturer Volocopter. Plus, meet UK social media influencer and helicopter/fixed-wing pilot …
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Don't miss Scott Thaler, Global Chief Marketing Officer at Gravity Global on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter
33:19
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33:19Don't miss Scott Thaler, Global Chief Marketing Officer at Gravity Global on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter. This weeks episode in sponsored in part by: iHeartMedia, ITA Group, YouConnex, Evok and Powerdrive Sports Futures.
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Winning with Gratitude: The Marketing Strategy That Keeps Customers Coming Back
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35:16Send us a text What if your most powerful marketing strategy isn't about generating leads or spending more on advertising, but simply showing genuine appreciation to your customers? This episode dives deep into the transformative power of gratitude marketing with Caleb Bates from To Your Success, exploring how thoughtful gestures of appreciation cr…
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The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase
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56:24Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to susta…
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Optimizing Grocery: AI Solutions and Future Trends
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32:11When Amanda Oren and I finally connected after a month of calendar wrangling, I knew the wait was worth it. As VP of Industry Strategy for Grocery North America at Relex, Amanda brings a unique perspective – she joined the company after being a customer herself, giving her both the retailer's and the technology provider's view of the rapidly evolvi…
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