Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.
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The Ad Ops Podcast
This is Up Arrow Podcast where we feature successful people in the venture capital, B2B, and e-commerce industries as they discuss how entrepreneurs can improve their business and drive their profits to the next level.
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FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing ...
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A panel of industry experts discuss the issues the latest news and hot topics you need to know in PR and communications. Hosted on Acast. See acast.com/privacy for more information.
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Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
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A Podcast dedicated to discussing the details of online advertising and how to make it easier!
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Deep discussions about technology, enterprise IT, and the like
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Think of this weekly podcast as the main-stage panel of our Adventures In Legal Tech podcast, focused on how technology can benefit your bottom line and geared for an audience of luddite-leaning lawyers. “Fun” may even ensue — within reason, of course.
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VGO has been churning out stupidity and gaming since 2005 making it one of the longest running podcasts of all time. Hosts John “John’s Arcade” Jacobson, and comedy creator Michelle Madison, explore all things gaming from console to PC, with a healthy dose of random insanity in between the latest videogame and tech news. Live every Tuesday on Twitch.tv/johnANDmichelle, Video Game Outsiders is home to a unique community of adult gamers. For weekly extra episodes, game giveaways, and ad free V ...
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Uncover easy to implement strategies for boosting your online sales and profitability. With expert discussions on social media, paid advertising, and finance management, we'll cover everything you need to know, whether you're just starting out or scaling up. Get inspired by entrepreneurs who've overcome seemingly insurmountable obstacles and achieved the impossible. || https://www.theopscollective.com/podcast ||
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The CMO Suite Podcast features Chief Marketing Officers and Executives from national and international brands and agencies. Tune in to hear some of the most renowned names in the industry contribute their insights, experiences, and perspectives toward marketing strategies and the technology we have access to today. Sean Halter – Host: Sean is a 30 year veteran of the industry with a background in both radio and sales. He works as a consultant for global marketers and is a partner of Connecti ...
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In deze podcast worden de ins and outs besproken op het gebied van media, digital advertising, videocontent, cookies, contextual targeting, ctv en nog veel meer.
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Welcome to the Full Dive Gaming podcast, bringing a weekly dive into all the news, discussion, and insights you need for Virtual Reality every Friday. We split this VR Podcast into three sections, with the first covering VR gaming news, the second covering recently released VR games we're playing, and the third being a discussion section on VR gaming related topics. Support us at https://www.patreon.com/fulldivegaming Join the Discord Server! https://discord.gg/VWGcT3G Check us out on: Twitt ...
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This is the course listening for Aquinas 101 - Course 3: God and Creation--the third of six courses that together make up the Aquinas 101 Course. Each podcast episode accompanies a course video and course reading. If you haven't enrolled already to receive semiweekly emails with all the materials, be sure to do so at http://www.aquinas101.com. Because it matters what you think!
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Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to discover how Generative Engine Optimization (GEO) is reshaping the press release landscape and what you must …
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Alice de Courcy: Using OKRs to Drive Marketing Success at Cognism (Reposted Episode)
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42:24We are joined by Alice de Courcy, CMO of Cognism, as she shares how using OKRs (Objectives and Key Results) can transform your marketing strategy. As a marketing leader at one of the fastest-growing B2B SaaS companies, Alice will teach us how she aligns OKRs with business goals to drive growth, foster collaboration, and achieve measurable results. …
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Sarah Waddington, the new chief executive of the PRCA, discusses her plans for the trade body in the latest episode of PRWeek’s Beyond the Noise podcast. Waddington speaks to PRWeek UK editor John Harrington after moving to the chief executive role earlier this month, following six months as interim CEO. Beyond the Noise looks at some of the bigges…
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PREMIUM PREVIEW - VGO on Vacation! Beach Gaming, Soulframe MMO, Sony Going Multi-platform, Pron Games Get Banned, more Gaming News!
46:19
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46:19No show tonight so enjoy this free Micro VGO preview, for more please sub on videogamesoutsiders.supercast.com and get the 20 year back catalog, ad-free VGO, and weekly bonus shows like this from the hosts. John calls Michelle from the beach. Warframe studio's new MMO Soulframe, Grimshire is a dark Stardew Valley, Prison Escape Simulator and the di…
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Marketing that Clicks- and It’s Not Just Digital Ads
56:38
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56:38Send us a text Throw away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it. The key lies in their signature three-bucket framework: be memorable (…
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Audience Is Everything: Rand Fishkin on AI Search, SEO, and the Future of Marketing
58:11
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58:11Rand Fishkin is the Co‑founder and CEO of SparkToro, a software company he launched in 2018 to make audience and market research more accessible to marketers and creators. He previously co‑founded Moz (originally SEOmoz) in 2003 and helped scale it into a leading SEO software company before stepping down as CEO in 2014. Rand authored Lost and Found…
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The 5 things you need to amplify your Content Distribution - Ross Simmonds (Reposted Episode)
36:42
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36:42While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively. Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as ou…
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Women's football comms has shifted from 'angry women' stereotype
32:25
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32:25Ahead of the UEFA women’s Euros final between England and Spain, PRWeek speaks to Lisa Parfitt, former managing director of Engine Sport, who is now co-founder of The Space Between, a creative marketing agency specialising in sport and entertainment. Parfitt is also a director at Women in Football, an organisation that is driving gender equality in…
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Episode 105: Cords, Cyborgs & Cold Cases: Grandpa Dancy’s Operating System for Life
1:22:05
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1:22:05Chris, of course, had his System generate a title and summary for this episode, so we're using that AI-driven fun this week. In this lively and open conversation, Chris Dancy — the self-proclaimed "Most Connected person in the World" — joins hosts Cote and Whitney to discuss digital minimalism, hyper-organization, life augmentation, and cyborg spir…
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Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging is dead, especially with new AI tools and shifting buyer behaviors. In this episode of Fired Up, we dive d…
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Bill Macaitis: Mastering Metrics for Marketing Team Success (Reposted Episode)
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45:06Metrics are the guardrails for marketing teams. They help marketing teams stay on the right track and get to their objective. The challenge, however, lies in discerning which metrics are the most relevant to your business and enable you to grow as efficiently as possible. Bill Macaitis Marketing Advisor and a former CMO and CRO of industry giants l…
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‘They swerved a cultural minefield’ – Coldplay, Coke, Co-op crises
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30:18Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Our guest is Jack Storry, head of corporate at Boldspace and author of the first Reputation Hits and Misses of the Week column – PRWeek’s new series examining who has handled their repu…
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#914 - Donkey Kong Bananza Review: Did Nintendo Deliver the Banana Juice? Plus Gaming News!
1:44:17
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1:44:17Donkey Kong Bananza for Nintendo Switch 2, Shadow Labyrinth Secret Edition is Pacman adjacent, Wildgate, Hell Clock, Drill Core, Until Dawn movie, Pauline Amiibo, and all about Ry's drug mule cruise. Plus Hellraiser game, Zelda movie and casting, Ubisoft says Star Wars isn't popular, and more gaming news! FYI: The Libsyn VGO app is being phased out…
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Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data
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13:32Send us a text Tired of guessing whether your marketing dollars are working? You're not alone. This eye-opening episode tackles the critical but often overlooked aspect of contractor marketing: proper tracking and measurement. Most contractors struggle to connect their marketing efforts to actual results. Without reliable tracking systems, we're le…
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The Neuroscientist’s Guide To Scale DTC: How Daniel Brady Turns Brain Science Into eCommerce Revenue
1:13:19
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1:13:19Daniel Brady is the Co-CEO of Orita, a software company that improves email deliverability. As a neuroscientist turned data scientist, he has helped leading e-commerce brands organize their data sets. Daniel has also worked with CEOs, CTOs, and other leaders to build eCommerce companies. In this episode… Email marketing promises big returns, but ma…
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Prof Byron Sharp: Scientific Laws of Marketing (Reposted Episode)
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51:54
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51:54Marketing, art or science? Renowned marketing scientist and best-selling author Byron Sharp joined us for this episode of Attributed to examine the “Scientific Laws of Marketing”. Byron will explore the scientific elements behind marketing, gazing into brand growth journeys, underlying buying behaviour patterns, and the memory structures that are k…
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A Brand New Protege: The Latest Update in AI Legal Research with Simon Weierman
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26:20I spoke with a long-time employee of LexisNexis, about where AI search is, and where it's going. Episode Highlights 02:51 - Google or general AI tools vs. Lexis AI for legal research. 03:53 - Generative AI assistant “Protege” by LexisNexis. 05:08 - Lexis Plus AI’s approach to addressing hallucinations. 09:08 - Evolution of legal tech over the years…
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'A huge missed opportunity for PR firms' - PRWeek podcast on transparency
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20:55PRWeek’s first Transparency Report has got a lot of people talking this week. The report gives a star rating to every agency in the PRWeek UK Top 150 based on the level of disclosure about parental leave policies, whether they are living wage employers, and also gender and ethnicity pay gaps. Joining the podcast are Katie Eborall, head of north for…
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Driving Leads in Fintech Today with Bill Rice
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44:48Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episode of FiredUp to discover how FinTech companies are adapting their marketing strategies, leveraging AI, and…
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Richard van der Blom: What you need to know about the LinkedIn Algorithm (Reposted Episode)
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50:30A big topic out here: LinkedIn presence for business growth. There are some basic tactics that you should be thinking about when planning your company's growth through LinkedIn social presence through your employees. Richard is the person we look up to for best practices on LinkedIn. This Session is going to be packed with information you’ll want t…
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Samsung, Sky comms chiefs on agency to in-house move
23:48
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23:48What’s it like making the move from agency-side to an in-house role? That’s the topic of PRWeek’s latest Beyond the Noise podcast episode. This week, we hear from two leading in-house communications professionals about their experiences moving from agency to in-house roles. Our guests are Alice Jenkins-Bruce, director of communications and content …
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#913 - Enhanced, Remade, & Remastered with a Game Store Owner. Plus Gaming News & Reviews!
1:44:33
1:44:33
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1:44:33The Game Store Guy joins Michelle and John to talk about Tony Hawk Pro Skater 3 + 4 Remastered, Dungeons and Dragons: Neverwinter Nights 2 Enhanced Edition, College Football 26, Vengeful Guardian Moonrider, more on Dune Awakening, Shooty Shooty Robot Invasion, Suit for Hire, Iron Meat, Nintendo Switch 2 bricking/banning and docks, Xbox Rog pricing,…
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Family Ties- HVAC Marketing, Sales, and More with Tucker Yarbrough
50:54
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50:54Send us a text Have you ever wondered how some family businesses not only survive but thrive across generations? In this captivating conversation, Tucker Yarbrough reveals the remarkable journey of Yarbrough & Sons, a home service company that's grown from a $4.5 million business to pacing at $13 million by staying true to their roots while embraci…
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How To Get Famous Without Ads: The PR Playbook for CPG Brands With Matt Kovacs
1:19:08
1:19:08
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1:19:08Matt Kovacs is the President and Lead Strategist at Blaze PR, a boutique PR agency that works with lifestyle brands. With over two decades of experience in PR and marketing, he has led campaigns for major brands like ESPN, Honest Tea, and Marriott Hotels. Matt specializes in helping brands leverage PR to attract investments, shape category dynamics…
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The Attribution Wake-Up Call: How Sendoso Proved Marketing ROI (and Stopped Playing the Credit Game)
51:25
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51:25Ever felt like your attribution models were lying to you? In this episode of Attributed, originally a webinar hosted by Brendan Hufford, Founder at Growth Sprints, we dive deep into the often-misleading world of B2B marketing attribution. Brendan is joined by Steffen Hedebrandt, CMO and Co-founder at Dreamdata, to unpack the real story behind Sendo…
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We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and LinkedIn, among others. From the explosive growth of generative AI tools to the rise of zero-click content…
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How to Launch a LinkedIn Employee Advocacy Program with Dreamdata’s CMO Steffen Hedebrandt
45:48
45:48
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45:48Tune into this special episode of Attributed, taken from The Founder-Led Marketing Show with host Finn Thormeier, featuring our very own Steffen Hedebrandt, co-founder and CMO of Dreamdata. Steffen unpacks the secrets behind Dreamdata's consistent and impactful employee advocacy strategy on LinkedIn. Discover how they transformed 300,000 impression…
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Why don’t more PR firms reveal salaries in job ads?
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18:19
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18:19Transparency - around salaries and parental leave policies at PR agencies - is the theme of PRWeek’s latest podcast. PRWeek UK editor John Harrington and deputy editor Siobhan Holt are joined by Elena Lewis, data editor at PRWeek and sister title Campaign, to look at the big trends based on recent research. Beyond the Noise looks at some of the big…
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Episode 104: Exam Creation, Open Source, and Hospice Care, with AmyJune Hineline
1:07:29
1:07:29
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1:07:29In this episode, Whitney and Coté talk with AmyJune Hineline. They delve into Amy's diverse career, transitioning from a hospice nurse to a mechanical engineer and eventually working in tech and open source. They discuss the meticulous process of creating certification exams at the Linux Foundation, balancing altruistic and professional motivations…
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#912 - Weeb Week! Is the West DEAD? Japanese & Gacha Games, Anime TV Series, Manga, Crunchyroll Movies, Gaming News & Reviews, & Microsoft/Xbox layoffs!
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1:50:42
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1:50:42Weeb Week #3! Mecha BREAK review, UmaMusume: Pretty Derby, Wuthering Waves aka WuWa, Bakeru, Zenless Zone Zero, Ni no Kuni Wrath of the White Witch™ Remastered, Final Fantasy IV 25 year anniversary remake rumors and Memoria Mod + Moguri Mod, Solo Leveling Arise Overdrive, Outrider Mako, win RAIDOU Remastered The Mystery of the Soulless Army from CD…
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Trust Over Tactics: Why Brand Reputation Wins in Home Services
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26:21Send us a text Have you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation. In this eye-opening episode, Crystal breaks down why brand reputation consistently outperforms quick-win marketing tactics …
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Brand Storytelling That Actually Works With Emmy-Winning Producer Dani Dufresne
1:20:08
1:20:08
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1:20:08Dani Dufresne is an Emmy Award-winning executive producer and the Founder of The Auxiliary Co, which provides executive production, consulting, and creative project management for top agencies and brands. With over two decades of experience spanning broadcast, digital, experiential, and branded content, she has led high-impact campaigns for major b…
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The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
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50:35
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50:35On this special episode of Attributed, we're sharing a conversation featuring our very own CMO and co-founder, Steffen Hedebrandt, from his guest appearance on Cognism's podcast, Marketing Dilemmas, hosted by Liam Bartholomew. Steffen and Liam tackle a B2B marketing challenge: how to bridge the gap between awareness and sales readiness. They talk a…
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In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived but thrived in the AI era, Firebrand experts Nicole and Morgan sit down to unpack the historical significa…
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'80% of PR jobs are invisible' - job hunting in PR, PRWeek podcast
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38:16What’s it like looking for jobs in PR at the moment? That’s the topic of PRWeek’s latest Beyond the Noise podcast episode. This week we hear from two people with recent experience of the PR job market from the point of view of candidates. Our guests are Deekshima Khanna, who is about to complete an MA in Public Relations at the University of Salfor…
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#911 - Death Stranding 2 on the Beach Review: Walking Simulator or is Kojima a Genius? Plus the Future of Xbox Hardware, Dune, and Gaming News
1:48:20
1:48:20
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1:48:204th of July Gaming Special! Death Stranding 2 on the Beach with Matt, Dispatch, Dune Awakening survival-craft MMO and new movies, HITMAN World of Assassination Bond mission LeCHIFFRE from Casino Royale, Oceanhorn: Chronos Dungeon, Battlefield Hardline, Picnic Peril, Doom the Dark Ages, The Alters, Xbox's hardware desires cause a stir online, and ga…
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Bye-Bye Tire Kickers: Marketing That Handles Price Objections Before the Call
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23:55Send us a text Every contractor has experienced it – that sinking feeling when you're tagged in a neighborhood group post asking for the "cheapest HVAC company." Or the frustration of price-shopping calls that waste your time. What if you could transform your marketing to eliminate these tire kickers before they even reach your CSRs? In this value-…
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Deep Impact: AI Deposition Technology for Law Firms & the State of AI in Law Practice with Joe Stephens
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32:39I spoke with a lawyer and clinical law professor about the impact of AI in the deposition space & elsewhere in legal. Episode Highlights 05:02 - Frictionless deposition process with AI. 08:48 - Educating lawyers beyond law school. 11:50 - Introducing Transcript Genius: AI in depositions. 16:13 - AI’s potential to revolutionize legal education. 21:0…
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Retail Revival: Why the Best Brands Are Going Offline Again With Carly Chenault
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1:31:02Carly Chenault is the Founder of MARKET EDIT, a strategic advisory and media firm that shares retail strategy and cultural insights through its publication, Retail Roundtable. With over 15 years of experience in retail and luxury brand strategy, she covers fashion and retail trends to empower emerging founders. Carly is also an Advisor at Need It F…
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B2B Gifting Tactics to Unlock & Accelerate Opportunities w/ Kacie Jenkins
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42:40Tired of the same old B2B outreach tactics? Want to break through the noise and accelerate your deals in a way that feels human and impactful? Join us for a conversation with Laura Erdem from Dreamdata and gifting expert Kacie Jenkins, SVP of Marketing at Sendoso. With her expertise in driving growth and building customer-centric strategies, Kacie …
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This QUEST VR Game Just added a TON OF NEW FEATURES!!
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38:28Quest 3 VR Gaming: Walkabout Mini Golf released the new course Crystal Lair this morning! JayBratt, Natbratt, and Assassin32 got a sneak peak and sat down with a couple Mighty Coconuts to talk about all things Walkabout!! 0:00 VR Podcast Intro 1:35 What is Course Launch Like? 3:21 BRAND NEW Course 4:35 EVIL LAIR Courses 5:37 Cereal Killers??? 6:26 …
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Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your business. To address these massive concerns, Rich Kahn, co-founder and CEO of Anura.io, an ad fraud solution, joins us on …
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Don't miss Claire Wyatt, GM Client Services, The Trade Desk, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
31:57
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31:57Don't miss Claire Wyatt, GM Client Services, The Trade Desk, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.
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Beads of Wisdom: Ernie the Attorney's Got LegalTech Takes with Ernie Svenson
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34:30I spoke with a legaltech consulting veteran, who has lots of thoughts about the current state of technology implementation in law firms + how AI is changing the way attorneys operate. Episode Highlights 02:00 - Effective solutions for technology issues. 05:35 - Solo attorney overwhelmed by marketing success. 06:09 - Embracing AI before hiring staff…
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Episode 103: AI & Critical Thinking, Enterprise Marketing, and the Workplace, with Betty Junod
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58:32In this episode, Whitney and Coté discuss with Betty Junod, CMO of Heroku, the evolution of growing up without the internet to the present day's AI advancements and its implications for future generations. They explore how AI is changing critical thinking and curiosity, and how it affects children and business use cases. They also delve into workpl…
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#910 - Slap an X on it! Xbox Meta Quest, Chrono Odyssey Honest Review, PEAK Co-Op Climber, Nintendo Switch 2 Screen, RAIDOU Remastered Impressions, Gaming News!
1:44:24
1:44:24
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1:44:24Chrono Odyssey MMO - Did the playtest actually SUCK?, Tron Catalyst is the Turd of the Week, RAIDOU Remastered: The Mystery of the Soulless Army, PEAK co-op climbing game, Netherworld Covenant soulslike roguelike Hades x Souls, Lost in Random: The Eternal Die, Xbox Launcher Launcher puts Steam games in your library, Xbox VR, World of Tanks: Blitz R…
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Marketing Techniques to Finish Summer Strong
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21:03Send us a text The relentless summer heat isn't just taxing your technicians—it could be hiding a golden opportunity to maintain your business momentum straight into fall. If you're guilty of the all-too-common contractor mistake of coasting through August only to panic in September, this episode delivers the wake-up call and actionable strategy yo…
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With campaigns by PR agencies picking up fewer awards at the International Festival of Creativity than last year, PRWeek journalists Danny Rogers, John Harrington and Siobhan Holt look at why that might be. Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favouri…
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Burned Out, Stuck, and Overthinking? Here’s How To Get Unstuck and Grow Again With Robert Gilbreath
1:23:45
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1:23:45Robert Gilbreath is a fractional executive specializing in CEO, CMO, and COO roles for SaaS and e-commerce companies. He provides consulting services in areas including go-to-market strategies, SEO, product development, and C-suite coaching. Robert is also an Executive at Rivur, a technology startup for managing construction projects online. Previo…
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