What the Web3? is a podcast for marketers, helping make sense of Web 3 and Gen AI and the opportunities that it offers for building brands, and connecting with audiences. With an incredible line-up of guests our aim is to Educate, Inform and Inspire!
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Suresh Balaji And Dave Wallace Podcasts

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Suresh and Dave chat with Chris Clarke former Group Head of Marketing at HSBC Bank
28:01
28:01
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28:01In this inaugural episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Chris Clark, former Group Head of Marketing at HSBC, to reflect on the lessons of Web1 and Web2 and explore what Web3 means for marketers. Suresh introduces the mission of the Web3 Marketing Association: to help marketers navigate…
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Suresh and Dave chat with Angela Dalton CEO Signum Growth Capital
23:53
23:53
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23:53In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Angela Dalton, founder and CEO of Signum Growth Capital, to explore the intersection of gaming, NFTs, and Web3—and what it means for marketers. Angela shares her career journey from equities and investment banking to becoming one of the fir…
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Dave and Tim chat with Edward Bell GM Brand at Cathay Pacific
28:05
28:05
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28:05In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Tim Semelin are joined by Edward Bell, General Manager of Brand Insights and Marketing Communications at Cathay Pacific, to discuss how one of Asia’s most iconic airlines is exploring Web3 and the metaverse. Edward shares how Cathay has built an internal cross-functio…
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Suresh and Dave chat with Diego Borgo Web3 Executive Advisor
28:59
28:59
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28:59In this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Diego Borgo, brand consultant, advisor, NFT collector, and educator, to explore what it takes for brands to enter the metaverse responsibly and meaningfully. Diego shares his journey from 18 years in digital marketing to advising Fortune 50…
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Suresh and Dave chat with Hrish Lotlikar CEO of Superworld
26:48
26:48
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26:48In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Hrish Lotlikar, co-founder and CEO of Superworld, to explore the bold vision of building a virtual layer over the entire planet. Hrish shares his extraordinary journey—from investment banking and venture capital in emerging markets to launc…
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Suresh and Dave chat with Tim Haldorsson Founder Lunar Strategy
23:43
23:43
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23:43In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Tim Holdorsson, founder of Lunar Strategy, to discuss how marketing in Web3 differs radically from traditional models—and why education and community are now the most powerful tools in the space. Tim shares his journey from investing in cry…
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Suresh and Dave chat with Matt Smolin CEO of Hang.xyz
26:31
26:31
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26:31In this episode of the Web3 Marketing Association Podcast, hosts Suresh Balaji and Dave Wallace are joined by Matt Smolin, co-founder and CEO of Hang.xyz, to explore the future of loyalty and membership programmes in a Web3 world. Matt shares his entrepreneurial journey from trading desks in finance to building consumer tech, and ultimately pivotin…
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Suresh and Dave chat with Adam Buehler SVP, Digitas NA
33:38
33:38
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33:38In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam Buehler, Senior Vice President of Creative Technology at Digitas North America. Together, they dive into the fast-moving worlds of generative AI and Web3, exploring how these two transformative technologies are beginning to converge. Adam out…
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In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam White – now known as Phoenix – entrepreneur, visionary, and founder of Edge.gg and the new project Spirit Tribe. Phoenix shares his journey from sports law and esports innovation to building Edge, a platform often described as the “Uber for i…
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Suresh and Lars chat with Ray Chan CEO 9GAG
34:19
34:19
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34:19In this episode of the Web3 Marketing Association Podcast, hosts Lars and Suresh sit down with Ray Chan, CEO and co-founder of 9GAG and MemeLand. Known for his sharp wit and bold vision, Ray shares the story of building one of the internet’s most iconic meme platforms and why he’s now leading its transition into Web3. Ray reflects on his personal j…
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Suresh and Dave chat with Harry Burt of Head of AI News UK
29:21
29:21
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29:21In this episode of What The Web 3, hosts Dave Wallace and Suresh Balaji tackle the seismic shifts in journalism and digital media brought on by generative AI, deepfakes, and Web3. Their guest is Harry Burt, Director of Business Innovation and Transformation at News UK, who shares frontline insights into how one of the world’s leading media groups i…
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