In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam White – now known as Phoenix – entrepreneur, visionary, and founder of Edge.gg and the new project Spirit Tribe.

Phoenix shares his journey from sports law and esports innovation to building Edge, a platform often described as the “Uber for influencers,” designed to validate and monetise creator content. He reflects on the evolution of Edge, its acquisition journey, and the role of Web3 in unlocking authenticity, ownership, and trust for creators and brands.

The conversation then shifts to Phoenix’s personal transformation and his latest venture, Spirit Tribe. This bold initiative blends community building, spirituality, and Web3 technology, aiming to create global tribes where members share resources, embrace authenticity, and live beyond fear. With NFTs, festivals, and shared land ownership, Spirit Tribe seeks to redefine wealth and community in a post-matrix world.

Key themes explored include authenticity as the foundation of Web3 marketing, the power of community over audience, the potential of NFTs as enablers of identity and ownership, and the intersection of spirituality, sustainability, and technology.

The episode offers marketers a thought-provoking look at how Web3 can foster communities with genuine purpose – and why the future of identity, belonging, and brand engagement may lie well beyond traditional frameworks.