In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Suresh Balaji are joined by Hrish Lotlikar, co-founder and CEO of Superworld, to explore the bold vision of building a virtual layer over the entire planet.

Hrish shares his extraordinary journey—from investment banking and venture capital in emerging markets to launching startups in AR, VR, gaming, and entertainment alongside Hollywood names like Michael Bay. These experiences inspired the creation of Superworld, a platform that allows users to own, create, and monetise virtual real estate mapped directly onto the physical world.

The conversation explores how Superworld combines gaming mechanics with real-world relevance: users can “put down roots” in virtual plots of land linked to real geography, while brands can build immersive experiences, experiment with new products, or extend customer engagement into hybrid physical-digital spaces. Unlike purely virtual worlds, Superworld’s foundation on Earth ensures durability and relevance—your virtual assets retain value because they’re tied to real locations.

Hrish also emphasises Superworld’s mission to be a life-enhancing platform, not a life-escape platform. Inspired by the lessons of The Social Dilemma, the vision is to use AR, VR, and Web3 technologies to enrich people’s real lives rather than distract from them—what Hrish calls “live to earn”. Accessibility is key: Superworld is designed to be hardware-agnostic and interoperable across web, mobile, wearables, and future devices.

This inspiring discussion highlights how Web3 can reshape ownership, identity, and community—not by drawing people away from reality, but by enhancing how we live, connect, and create in the world around us.