Best Self Serve Saas Podcasts (2025)

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The Three Moats That Drive SaaS Companies to $10M+ Revenue 23:23

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2d ago23:23

23:23

Most SaaS founders struggle to break through the noise in an increasingly commoditized market. With everyone using the same cold email tools and personalization tactics, how do you actually stand out and scale to eight figures? In this presentation from Founder's Summit (December 2024), Nathan Latka—who's deployed $180 million across 519 SaaS deals…

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Inside SaaS.Group’s $80M Portfolio: Lessons from 25 acquisitions 1:11:37

11d ago1:11:37

1:11:37

Most SaaS founders dream of selling their company, but few understand what makes an acquisition target attractive to buyers. What if you could learn from someone who's actually on the buying side? In this episode, Tim from SaaS.Group breaks down how they've built an $80M ARR portfolio by acquiring 25 small SaaS companies - and reveals exactly what …

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The 3X Framework: How to Unlock Your Biggest Growth Levers Every Week 23:07

18d ago23:07

23:07

In this episode of the ProductLed Podcast, we’re diving into the 3X Framework—a simple yet powerful process to consistently pull the right growth levers week after week. You’ll learn how to expose your biggest bottlenecks, explore high-impact solutions, and exploit the winners to drive predictable growth. Key highlights: 00:09 – Why most founders s…

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Translate Action Into Predictable Growth 24:59

24d ago24:59

24:59

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—this time diving into the Predictable Growth Process, a proven system for turning strategy into results with disciplined execution and alignment. Key highlights: 00:36 – Why execution beats innovation every time 02:00 – The Predictable Gr…

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How to Execute The Product-Led Playbook 11:25

1M ago11:25

11:25

In this episode of the ProductLed Podcast, we’re re-sharing a part of the audiobook for The ProductLed Playbook—a proven roadmap for installing the ProductLed system and transforming your business from scattered to streamlined. Key highlights: 01:34 – Why 97% of buyers want to try before they buy 02:18 – Stage One: Building an unshakable foundation…

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How to Actually Track Your PLG Metrics (The Technical Setup Guide) 21:35

1M ago21:35

21:35

Your funnel metrics are probably wrong. Not slightly off, but completely wrong. You're using Google Analytics for everything, your visitor counts include people logging into existing accounts, and you have no idea what your real conversion rates look like. In this segment from our data workshop, Claudiu from Inner Trends walks through the technical…

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The 9-Step Path to $1M+ Self-Serve Revenue: Here's Exactly How We Do It 33:15

2M ago33:15

33:15

After 9 years of working with SaaS companies on product-led growth, we've tried everything - consulting, services, cohorts, bestselling books. We've seen what works, what doesn't, and what most companies get wrong. The breakthrough came when we realized something: companies don't need more advice. They need someone to actually do the work with them…

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Hit Your Revenue Targets Predictably with the Reverse Funnel Scorecard 25:46

2M ago25:46

25:46

Most product-led businesses are tracking too many metrics and missing the ones that actually matter. They're drowning in data from 35+ different sources while their biggest growth bottlenecks go unnoticed. In this episode, Wes breaks down the exact metrics that matter for product-led growth and reveals the Reverse Funnel Scorecard - a simple tool t…

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How Jeeva AI Scaled from $0 to $5M ARR in Just 8 Months 1:10:16

2M ago1:10:16

1:10:16

In this episode, Wes Bush interviews Gaurav, founder and CEO of Jeeva AI, about how they pivoted from a failed startup to building a $5M ARR AI sales platform in just 8 months. Gaurav reveals their unconventional approach to being "different not better," and how they recently launched a PLG motion that generated 10,000+ users and $100K ARR in their…

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How to Build a "Reverse Funnel" to Identify Your Biggest Bottleneck 8:30

2M ago8:30

8:30

Most SaaS founders track too many metrics and still have no clue where their biggest growth bottleneck actually is. They're drowning in data but starving for insights. In this episode, Wes reveals the concept of building a "reverse funnel" - a simple framework that not only identifies exactly where users are dropping off, but shows you precisely wh…

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How Missive Scaled to $7.5M ARR with Just 15 People 1:03:13

2M ago1:03:13

1:03:13

In this episode, Wes Bush interviews Philippe-Antoine Lehoux, co-founder of Missive, about how they built a $7.5M ARR email collaboration platform with a lean team of just 15 people over 9 years. Philippe reveals their unconventional approach to growth, why they ignored startup playbooks for years, and how focusing on the "first five pages" of prod…

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We Fix The Free Trial You Fixed (The Real Reason PLG Fails) 14:01

3M ago14:01

14:01

Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working. But you've only scratched the surface. In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your …

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The Risk-Free PLG Blueprint: 7-Step Framework To Safely Transition from Sales-Led to Product-Led 35:09

3M ago35:09

35:09

Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority? Because they don't know how to execute it without destroying their current revenue. It's time to flip the script. In this episode, Wes breaks down the complete 7-part …

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Build A High-Converting Pricing Page in 15 Minutes (Using AI) 15:47

3M ago15:47

15:47

Creating effective SaaS pricing can be challenging. You need to balance customer value with business goals while making it easy for prospects to choose the right plan. In this episode, Wes reveals the exact 4-step Value Ladder Framework that top SaaS companies use to nail their pricing strategy - plus shows you how to build a complete pricing page …

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How Ricardo Built a $270K MRR AI Headshot Business Part-Time 46:19

3M ago46:19

46:19

In this episode, Wes Bush interviews Ricardo, founder of BetterPic, about how he acquired and scaled an AI headshot company from $1.5K to $270K MRR in just 18 months - all while working part-time. Ricardo reveals his acquisition strategy, focus on fundamentals, and the three key moats that make BetterPic hard to compete with in the crowded AI photo…

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The T2D3 Formula: How PE-Backed Companies Actually Scale to $100M 51:28

4M ago51:28

51:28

After analyzing dozens of software company acquisitions and scaling teams at Microsoft, Stijn Hendrikse has identified the specific patterns that separate companies achieving explosive growth from those that plateau at $5-10M ARR. In this conversation, Wes Bush sits down with Stijn, who breaks down the T2D3 framework (Triple, Triple, Double, Double…

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Product-Led MBA Program Announcement 9:14

4M ago9:14

9:14

In today's episode, Wes Bush announces the launch of the Product-Led MBA, a comprehensive nine-week program designed to address the massive talent shortage in product-led growth (PLG). After nine years of helping over 400 companies generate $1 billion in self-serve revenue, he identifies a critical gap: there’s a real shortage of talent that unders…

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Showcase Your Product’s Value In 7 Minutes or Less 28:41

4M ago28:41

28:41

In today’s episode, Wes explores creating a frictionless onboarding experience to showcase a product’s value in under seven minutes. He introduces the Bowling Alley Framework, a strategy to direct users quickly to the value of a product by mapping out the shortest path—from sign-up to success. Wes explains that effective onboarding should eliminate…

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ProductLed’s Origin Story (8-Year Anniversary Special) 24:46

4M ago24:46

24:46

I’m taking you behind the scenes of ProductLed’s wild 8-year ride. From our embarrassing original name (“Traffic is Currency” - yikes) to helping 400+ companies generate $1B in self-serve revenue, it’s been anything but linear. I share the honest truth about riding the pandemic capital wave, the year I was completely lost, and how accidentally disc…

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3 Low-Effort, High-Impact Tactics That Took PromoTix to $25K MRR 39:41

5M ago39:41

39:41

In this episode, Wes Bush interviews Will Royall, founder and CEO of Promotix, on how he bootstrapped a product-led ticketing platform to $25K MRR with no sales team. Will shares how he increased signups by 40% with sharper homepage copy, boosted conversions with simple UX tweaks, and why Promotix is betting big on education to win their market. Ke…

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Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met 58:10

5M ago58:10

58:10

In this episode, Wes Bush interviews Olly Meakings, founder of Senja.io, about his journey bootstrapping a testimonial collection tool to $800K ARR. Olly reveals his unique story of building the business with a co-founder he's never met in person, their product-led approach, and how they maintained motivation through the challenging early years. Ke…

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How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success 39:30

5M ago39:30

39:30

Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering ta…

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How to Write the Perfect PLG Homepage in Less Than 15 Minutes (Leveraging AI) 17:27

5M ago17:27

17:27

In this episode, Wes Bush breaks down how to create a high-converting homepage for your product-led growth business. He shares a framework for crafting an irresistible offer that will help you become the obvious choice in your market and increase conversions by at least 10% with the same traffic. Key Takeaways: [00:01:08] Why a clear offer is criti…

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Why Your Free Trial Isn’t Converting—and How to Fix It with PLG 51:37

6M ago51:37

51:37

In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion. We unpack what it takes to move b…

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How Adam Robinson Scaled RB2B to $5M ARR in 13 Months 55:20

6M ago55:20

55:20

In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created. We explore the counterintuitive strategies that allowed RB2B to find rapid success…

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How To Drive More Signups By Building an Irresistible Offer 34:36

6M ago34:36

34:36

In this episode, we explore how to craft an irresistible offer that significantly increases signups with the same amount of traffic. Companies with compelling offers convert at much higher rates by making their value proposition more attractive. Key Takeaways: [03:00] Why strategy is the foundation of a good offer [00:04:06] Three major mistakes co…

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State of B2B SaaS 2025 Report 9:03

6M ago9:03

9:03

In this episode, the host Wes Bush shares findings from analyzing 446 B2B SaaS companies, revealing how self-serve revenue is the key factor that separates top performers from the rest. Companies with self-serve revenue outperform peers across all metrics and are nearly twice as likely to be profitable. Key Takeaways: [00:00:09] Introduction to sel…

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Top Lessons from 12 years of Building and Selling a 7-figure PLG Business 30:37

6M ago30:37

30:37

Discover the secrets to building and scaling a bootstrapped product-led business to seven-figure success. Our guest is Elie Khoury, the founder and CEO of Woopra, a company specializing in customer journey and product analytics. Elie shares the nuances of when a product-led model makes sense (and when it doesn't), emphasizing the importance of swif…

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3 Strategies for $1B in Self-Serve Revenue 17:58

7M ago17:58

17:58

In this episode of the ProductLed Podcast, we explore three battle-tested strategies that have helped generate over $1 billion in self-serve revenue. These insights come from analyzing 324+ companies and uncovering what truly drives product-led growth beyond surface-level tactics. Today, we dive into the Bullseye Strategy, the Intentional Free Mode…

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Decide What to Give Away vs. What to Monetize 45:46

7M ago45:46

45:46

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores …

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How Tally Built a $2M ARR Business in a "Saturated" Market 35:32

7M ago35:32

35:32

In this episode, Wes Bush interviews Marie Martens, co-founder of Tally, about how they built a $2M ARR business in the crowded form builder market. Marie reveals their strategic approach to pricing, product development, and building in public as a bootstrapped team competing against established players. We explore the counterintuitive strategies t…

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AI Wars: Why AI Tools Are Free and What's Coming in 2025 13:02

7M ago13:02

13:02

In this episode, we explore the strategic reasons behind free AI tools and the fierce competition in the AI space. Wes reveals why companies are burning through billions to offer free access, explaining the brutal high-stakes war where only a few AI tools will ultimately survive. We break down the competitive flywheel driving the AI market and the …

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How to Identify the Bottleneck in your Product-led Business with these 6 metrics 23:26

8M ago23:26

23:26

In this episode, Wes Bush shares his process for finding the #1 bottleneck holding your product-led business back from growth. He shares the six key metrics for product-led businesses, covering each stage of the customer lifecycle –from acquisition to monetization. Wes stresses simplifying data tracking to identify business bottlenecks effectively,…

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Understand Your Users Better Than Anyone Else 42:07

8M ago42:07

42:07

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes dives int…

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6 Steps To Launch A PLG Motion 54:31

8M ago54:31

54:31

Hila Qu is the director of growth at GitLab, a developer platform. GitLab offers a powerful platform that enables developers, engineers, and teams to build, release, and deploy very efficiently. The company started as an open-source product, but it became a PLG business as it has the criteria to be one. Due to its large free user base, GitLab was a…

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How Submagic Reached $1M ARR in 3 Months with AI and Affiliate Power 21:40

8M ago21:40

21:40

A remarkable growth story unfolds in this episode of the Product-Led Podcast as David, CEO and founder of Submagic, shares how his company scaled from $0 to $1 million ARR in just three months. Learn the strategies behind their success, including timing with the AI boom, a unique affiliate program, and an unwavering focus on customer feedback. Disc…

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How to Turn Signups Into Revenue 35:17

9M ago35:17

35:17

A better understanding of product-led sales will help you succeed and grow as a successful product-led business. In today’s podcast, Wes Bush welcomes Thomas Schiavone, co-founder, and CEO of Calixa to share his insights on how to turn signups into revenue. Learn about the different tests to implement, how to prioritize your projects, and the cruci…

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How Userflow Bootstrapped to 7-Figure ARR With 3 People and a Product-Led Approach 1:02:01

9M ago1:02:01

1:02:01

Esben Friis-Jensen is the Co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys that allows SaaS businesses to be more product-led. Userflow is 100% bootstrapped, and with just 3 people they have achieved 400+ customers and a 7-figure ARR (annual recurring revenue). Let's learn how they have been able …

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Mastering Goal Setting for 2025: Unlock SaaS Growth with the Impossible to Inevitable Framework (Ep. 247) 25:56

9M ago25:56

25:56

Welcome to the final episode of The ProductLed Podcast for 2024! In this solo session, Wes dives deep into goal-setting strategies for 2025 using the game-changing "Impossible to Inevitable Framework." After hosting the incredible ProductLed Founders Strategy Summit, which drew hundreds of SaaS founders, Wes is ready to share with you the key insig…

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Episode 11: How to Execute The Product-Led Playbook 21:00

10M ago21:00

21:00

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. This is the final week in the series and concludes with a detailed overview of how to make the most of the playbook and execute it. In this episode, Wes summarizes what you’ve learned so far in the book: how to build an unshakeab…

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Episode 10: The Product-Led Playbook: Design a Lean Team That Gets Insane Results 25:37

10M ago25:37

25:37

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the four essential pha…

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Episode 9: The Product-Led Playbook: Translate Action Into Predictable Growth 24:51

10M ago24:51

24:51

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes covers the process component …

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Episode 8: The Product-Led Playbook: Pinpoint Your Biggest Bottleneck with a Simple Scorecard 26:29

10M ago26:29

26:29

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes outlines the three phases …

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Episode 7: The Product-Led Playbook: Convert Users To High-Paying Customers Without a Sales Call 32:22

11M ago32:22

32:22

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In this episode, Wes dives into the pricing compon…

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Episode 6: The Product-Led Playbook: Showcase Your Product’s Value In 7 Minutes or Less 28:49

11M ago28:49

28:49

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Each week, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores creating a fricti…

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Episode 5: The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No 34:05

11M ago34:05

34:05

The Product-Led Playbook: Build an Offer So Good Your Ideal Users Can’t Say No In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. For the next two months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dol…

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Episode 4: The Product-Led Playbook: Decide What to Give Away vs. What to Monetize 44:20

11M ago44:20

44:20

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes explores …

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Episode 3: The Product-Led Playbook: Understand Your Users Better Than Anyone Else 41:23

11M ago41:23

41:23

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes dives int…

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Episode 2: The Product-Led Playbook: How to Craft a Winning, Hard-To-Copy Strategy 44:36

12M ago44:36

44:36

In this limited series of the ProductLed Podcast, Wes Bush shares the contents of his new book—The Product-Led Playbook. Over the next three months, we’re releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. In today’s episode, Wes dives int…

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Episode 1: Introduction to “The Product-Led Playbook” 45:14

12M ago45:14

45:14

In this special episode of the ProductLed Podcast, Wes Bush shares the introduction to his new book that’s out today—The Product-Led Playbook. Over the next three months, we'll be releasing one chapter at a time, providing you with practical, no-nonsense guidance on how to build a multi-million-dollar product-led business with a lean team. Wes Bush…