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How Adam Robinson Scaled RB2B to $5M ARR in 13 Months
Manage episode 476048705 series 2844195
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
282 episodes
Manage episode 476048705 series 2844195
In this episode, Wes Bush interviews Adam Robinson, founder of RB2B, about how they built a $5M ARR business in just 13 months. Adam reveals their approach to product development, founder-led marketing, and staying lean while competing in a new category they created.
We explore the counterintuitive strategies that allowed RB2B to find rapid success by identifying website visitors at the individual level.
Key Takeaways:
[00:01:13] RB2B's journey to $5M ARR with just 5 team members
[00:03:30] How Adam's previous business getting stuck at $3M ARR led to retention.com
[00:14:15] The viral LinkedIn content moment that sparked RB2B's creation
[00:18:37] RB2B's approach to product validation with 300+ discovery calls
[00:23:00] Creating a differentiated product with real-time website visitor identification
[00:26:40] Pricing challenges and the journey to finding the right model
[00:30:58] Creating massive awareness primarily through LinkedIn
[00:35:30] The four main product challenges and their plans to overcome them
282 episodes
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