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Provider's Edge | Peak Performance Guide for Healthcare Entrepreneurs

Sabrina Runbeck, MPH, MHS, PA-C, HealthTech Power Broker, Business Partnership Creator, Board Advisor

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The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges faci ...
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When you’re building a healthcare startup, there’s one resource you can’t afford to waste—your people. Too often, founders lose top talent because they rely on quick fixes instead of designing compensation and incentives that keep employees engaged for the long haul. In this episode, I sat down with Scott Trumpolt, a compensation consultant with 30…
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Burnout isn’t just a clinical issue—it’s a leadership one. And most clinicians-turned-founders are burning the candle at both ends while trying to serve, scale, and stay sane. Monica McKitterick, PA-C, did it differently. When she stopped leading from adrenaline and started building from alignment, everything shifted—her visibility, her support sys…
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𝒀𝒐𝒖 𝒘𝒐𝒓𝒌 𝒉𝒂𝒓𝒅 𝒕𝒐 𝒘𝒊𝒏 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕. But what happens after the go-live? Too many health tech companies lose momentum right when they should be deepening trust and adoption. In this episode, I sit down with Sandra Johnson, SVP of Client Services at CliniComp, to talk about how their “system as a service” model keeps clinicians front and center, embeds us…
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What if a single piece of technology could improve patient healing rates by 35%—without adding extra work for clinicians? That’s exactly what Swift Medical is proving with their AI-powered wound care platform. With over 30 million wound assessments and 40+ peer-reviewed studies, their solution integrates directly into existing EHR workflows, predic…
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You have under 2 minutes to win an investor’s attention. Most VCs decide in the first 30–90 seconds whether to keep listening. If you’re a women-led healthtech founder, that window is your make-or-break moment—and your science-heavy pitch could be costing you the “yes” you deserve. In our latest guide, you’ll learn how to transform complex, data-dr…
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What if building your HealthTech solution was only half the battle, because the real game is connecting humans and data across an entire ecosystem? That’s the challenge Eugene Pozdnikov, CEO of CYBX, is tackling head-on. In this episode, we unpack how to move beyond single-point care and build ecosystems that serve patients, families, physicians, a…
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When your frontline workers are burnt out, and your admin team is buried in spreadsheets… it’s not a staffing issue. It’s a system issue. In this episode of Provider’s Edge, I sat down with Adam Lewis, co-founder and CEO of Apploi, to unpack why long-term care organizations can’t solve workforce burnout by hiring alone—and what it actually takes to…
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In this episode, I sat down with Phil Beckett to unpack the true complexity of making health data work. From mismatched baby names and identity errors to AI-powered community simulations, we explored why data usability—not just availability—is key to lasting change. We talked about aligning economic models with upstream care, empowering patients wi…
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You’re doing all the things. Running from call to call, showing up at every pitch, every investor dinner, every headline tech week. It feels like momentum—but is it? In this episode, we unravel one of the most dangerous illusions in startup culture: mistaking chaos for progress. 🧠 WHAT YOU’LL LEARN IN THIS EPISODE: 1️⃣ Why “chronic busyness” is the…
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In this episode, I sat down with Dr. Ronn Berrol to unpack how a single hospital pilot became a 21-site success story—not by replacing Epic, but by solving the one thing it couldn’t do well: surfacing the right data, at the right time, for the right patients. We dove deep into how high-risk patients can be flagged before they escalate into crisis, …
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We keep saying we want value-based care. But why do most models still fall short? In this episode, I sat down with Hamad Husainy, a clinician-turned-HealthTech leader at PointClickCare, to explore the hidden reasons value-based systems collapse—and what it actually takes to build one that works. We unpacked why data timing, team collaboration, and …
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Ever handed off a patient with a thick discharge packet… only to get a call two days later that they’re back in the ER? That’s not just a clinical failure—it’s a system breakdown. In this episode, I sat down with Brian Drozdowicz from PointClickCare to talk about building tools that actually improve care transitions. Not just more data—but smarter …
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You'd think a founder who's already exited TWO companies, has partnerships with global giants like Siemens, and technology tracking 10 MILLION medical samples would have investors lined up around the block. You'd be wrong. In today's episode, I break down exactly what went wrong in Javier Cuello's pitch for H+Trace—his medical traceability platform…
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Everyone’s excited during the demo. No one’s using it six months later. Most HealthTech founders don’t realize the real problem isn’t adoption. It’s overbuilding before your frontline champions are even heard. This week, I sat down with Jonathan McCoy, founder of vCare, and Rachel West, a nurse and clinical collaborator, to discuss how they co-crea…
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What if the biggest blocker to your product’s success isn’t the tech—but the fear-filled culture it’s stepping into? That’s exactly what Varsha Chaugai discovered while building Evoke Health, a platform designed to digitize and streamline communication between long-term care facilities and families. Despite building the platform in just five months…
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Most HealthTech founders collect loads of patient data…But let’s be honest: dashboards don’t change care plans—decisions do. I sat down with Karen Josswick to uncover how HealthTech companies can stop spinning in data loops and start building real post-acute care value. We talked workflow integration, remote care planning, and how to activate the r…
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Why Most Startups Fail to Land Investors (Until This Happens) Most healthtech founders don’t fail because of a bad product. They fail because they’re pitching the right idea in the wrong language. This week, we pulled back the curtain on a live coaching session inside our Pitch Perfect Workshop. Here’s what really separates fundable startups from i…
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Healthcare doesn’t end at the clinic—and Luke O’Brien of Brook.AI knows that better than most. After navigating care for his father’s leukemia, Luke realized just how much support patients and caregivers need after leaving the doctor’s office. In this episode, we unpack how Brook.AI built a wraparound solution combining remote monitoring, 24/7 clin…
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Many startups overlook hidden vulnerabilities in their pursuit of innovation. In this episode, George Pappas, SVP of Security at Health Catalyst, discusses how healthcare systems inherit security risks through mergers, poor integrations, and neglected IT. When cyberattacks lead to patient deaths, it's not just a technical issue—it’s a leadership fa…
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How does a company built on virtual second opinions become a system-wide impact engine? By blending data, empathy, and results—not just tech. In this episode, we explored what it really means to close care gaps—without forcing health systems to adopt yet another "new thing." Scott explained how they plug into existing infrastructures, using a resul…
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SHOW ME THE MONEY? Not if you're a woman in HealthTech. Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions. I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for invest…
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What if your health tech solution is built on biased data, and you don’t even know it? On this episode, I sat down with Beverly Miner of Consensus Cloud Solutions live from the floor of VIVE to talk about one of the most overlooked drivers of healthcare inequity—unstructured data. From missed medications to tragic delays in care, we walk through wh…
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You built the tech. You raised the funds. But your patient outcomes? Still inconsistent. What if the real problem isn't your product… it's your patient handoff? In this episode, Dr. Colin Banas and I unpack why even the best clinical tools fail if you don’t solve for the “voltage drop” in care transitions. Those invisible gaps lead to readmissions,…
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You’ve got the vision. The mission. The drive. But somehow, deadlines slip, messaging splinters, and your team keeps “missing the point.” Sound familiar? This episode is your blueprint to break the cycle. I sat down with Shawna Smith to dissect a pattern I see all too often in HealthTech founders: visionary brilliance without the bridge to executio…
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CONFESSION TIME: You’ve got the traction, the tech, the team… So why do investors still walk away confused after your pitch? You’re not alone. In this episode, I sat down with Heather Caouette, a communications strategist who’s worked with high-growth startups and VCs, to unpack what’s really going wrong when brilliant founders can’t get buy-in. Sp…
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Did you know that patients in some healthcare systems wait up to six months just to see a specialist? This isn't just an inconvenience—it's a healthcare crisis affecting millions of patients, leading to poorer outcomes, increased ER visits, and skyrocketing healthcare costs. 🎧 In our latest podcast episode, we dive into how innovative healthcare te…
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Did you know that 76% of healthcare tech founders experience burnout while scaling their companies? As leaders in the healthcare tech space generating $2M+ in revenue, focusing on product innovation and market strategy is crucial—but overlooking your personal wellbeing could be the hidden factor preventing your company from scaling effectively. 🎧 I…
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Is your healthcare tech solution experiencing high initial adoption but then watching patients drop off? Discover why 70% of remote monitoring platforms fail after enrollment, and learn the critical case management component that could save your $2M+ company from becoming another statistic. In this episode of Health Tech Growth, we dive deep into t…
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"I'm stuck in my 147th meeting with decision-makers who keep saying 'just one more'..." Sound familiar? In this week's episode, I dive into the hidden barriers facing women-led healthcare innovations and why solutions that could save lives get trapped in procurement purgatory. Episode Highlights: The Hidden Barriers in Women's Health Innovation Les…
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Do you desire to achieve transformative healthcare changes? How about implementing groundbreaking solutions to achieve that outcome? My special guest is Jason Spacek. Jason Spacek serves as the Vice President at BarkleyOKRP Health Innovations, boasting a robust professional background encompassing over two decades of expertise in the realms of tech…
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🎙️ What if reducing mental healthcare wait times from days to hours wasn't just possible, but already happening? Just wrapped up an eye-opening conversation with Dr. Tom, a psychiatrist with over 25 years of experience and a key leader at Iris Telehealth, who's making this a reality. From driving six hours each way to see patients to pioneering tel…
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Did you know the healthcare industry will need 1.2 million new nurses by 2025? Yet, the resources to educate them are dwindling. 🎧 In our latest episode, we dive into the journey of Morgan Taylor, a healthcare leader who turned a critical gap in medical education into a thriving EdTech platform—helping thousands of nursing students succeed. What yo…
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For every dollar invested in women's health, the return is triple - yet millions of women still lack effective solutions for basic health needs. Two femtech founders are changing that equation, and one just secured a game-changing $45,000 award to scale their vision. What you'll learn: 1️⃣ Sustainable Innovation Strategies: How to create products t…
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Did you know that 97% of healthcare tech investors say "no" to funding opportunities? For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections. 🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different inve…
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Did you know that 97% of potential healthcare tech clients aren't ready to buy right now? For founders generating $2M+, this statistic often leads to scattered marketing efforts and wasted resources. 🎧 In our latest podcast episode, we break down how successful healthcare tech companies build systematic marketing approaches that create predictable …
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Ever feel like scaling your business is like driving an ATV through a muddy jungle? 🛻 This week, on the podcast, I shared a personal story from Bali that mirrors the challenges healthcare innovators face every day. From muddy trails to steep climbs, it’s all about finding clarity in chaos. Here’s what we cover: ✅ Why exponential growth (10X) might …
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How Top Healthcare Tech Companies Are Doubling Growth Through Caregiver Integration Healthcare tech founders: are you tapping into the $347B caregiver market opportunity? While most companies focus solely on patient solutions, industry leaders are seeing 2-3x faster growth by integrating caregiver support into their strategies. 🎧 In this episode, w…
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Want to know why some healthcare solutions hit $2M+ while others fade away? The secret lies in starting with clinical experience, not feature lists. 🎧 In our latest episode, two successful healthcare founders share their journeys from clinical insight to market success, proving that real healthcare experience leads to products providers actually wa…
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Most digital health platforms lose users after 5 days - but some achieve 220+ days of consistent engagement. The secret? Smart integration of subspecialty expertise networks. In this episode, we speak with two healthcare tech leaders who've cracked the code on turning medical expertise into sustainable revenue streams while solving critical access …
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Did you know that your ability to get surgery could depend on an AI algorithm with a 90% error rate? Three seismic events in healthcare this week expose a system at its breaking point - but also reveal opportunities for innovative solutions. In This Episode: The real story behind UnitedHealthcare CEO's tragedy and why physicians' reactions signal a…
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How does a healthcare startup reach 200,000 users across 44 countries without spending a dollar on marketing? Our latest episode reveals the power of clinical expertise over marketing budgets. 🎧 Join us for an eye-opening conversation with a founder who turned personal healthcare experience into enterprise partnerships. What you'll learn: 🔑 How cli…
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Healthcare staff burnout is a $4.6 billion problem annually. But what if technology could be the answer we've been searching for? 🎧 In our latest podcast episode, we explore innovative tech solutions that are reshaping the fight against healthcare burnout. From AI-powered administrative support to advanced patient monitoring systems, we're diving i…
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🎧 Hidden in Plain Sight: The Lucrative Growth Opportunity in Remote Patient Monitoring Are you tapping into the next big thing in healthcare tech? Remote patient monitoring is reshaping patient care and creating exciting opportunities for providers and entrepreneurs. In this episode, we explore this often-overlooked technology and its potential to …
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Are your healthcare tech teams working overtime but missing growth targets? You're not alone. Many founders struggle to translate team effort into measurable success. 🎧 In this powerful episode, we dive into the exact metrics successful healthcare tech founders use to drive sustainable growth and keep their teams aligned and motivated. What you'll …
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Scaling the Unscalable: How One Device is Tackling Healthcare's Biggest Challenges Can a single device predict health events a week in advance with 92% accuracy? In our latest podcast episode, we explore how creative health monitoring tools are reshaping chronic care management and addressing some of healthcare's most pressing issues. 🎧 Join us as …
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AI-Driven Healthcare: From App Testing to Early Disease Detection Are you curious about how AI is transforming healthcare, from behind-the-scenes operations to life-saving diagnoses? In our latest podcast episode, we dive deep into the world of AI-powered healthcare solutions that are changing the game for hospitals and patients alike. 🎧 Join us as…
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The Missing Link in Healthcare AI: How Founders Can Ensure Safety, Effectiveness, and Equity Did you know that despite FDA approval, many healthcare professionals remain skeptical about AI-enabled medical devices? This skepticism creates a unique challenge for healthcare tech founders in the AI space. 🎧 In our latest podcast episode, we explore how…
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Beyond Product Brilliance: The Hidden Keys to HealthTech Success Are you a HealthTech founder wondering why your innovative solution isn't getting the traction it deserves? In this eye-opening episode, we uncover a critical insight that many health tech innovators overlook: organizational fit is just as important as product innovation. 🎧 Join us as…
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Did you know that social isolation costs Medicare up to $7 billion annually? It's not just a health issue, it's a massive business opportunity for innovative HealthTech companies. 🎧 In our latest podcast episode, we explore how social connections are becoming the new currency of success in healthcare technology. We dive deep into strategies that ar…
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Are you aware that wearable health tech is moving beyond simple tracking to actively intervene in real-time health issues? In our latest podcast episode, we explore how sensory stimulation in wearables is opening new frontiers in healthcare, from predicting hot flashes to preventing bedsores. 🎧 Join us as we discuss the latest innovations in wearab…
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