Did you know that 97% of healthcare tech investors say "no" to funding opportunities?

For founders generating $2M+ or having secured $5M+, this statistic often leads to mismatched pitching strategies and missed connections.

🎧 In our latest podcast episode, we break down how successful healthcare tech companies adapt their approach to different investor personalities and build lasting relationships that lead to funding success.

What you'll learn:

🔑 The Investment Matrix: balancing logic and connection in investor communications

🔑 Five distinct investor archetypes and their decision-making patterns

🔑 Creating tailored pitch materials for each investor type

🔑 The Conversion Bullseye method for building strategic relationships

🔑 Converting initial "no's" into future opportunities

🔑 Building long-term partnerships beyond the pitch

🔑 Implementing a systematic approach to investor relationships

This episode is essential for healthcare tech founders looking to move beyond generic pitching and create meaningful investor connections.

Ready to transform your fundraising strategy?

Join the conversation and learn how to match your startup vision with the right investors.

🎙️ Listen to the full episode on Apple Podcasts, Spotify, or your favorite platform.

Share your thoughts: Which investor type do you encounter most often in your fundraising journey?

Episode Timeline:

00:00:11 - Funding Reduction in Digital Health

00:01:39 - Email Etiquette and Relevance

00:04:26 - The Director: Vision-Driven Investors

00:08:07 - The Stunt Double: Unpredictable Investors

00:10:26 - Understanding Your Own Buyer Persona

00:13:07 - Building Deeper Connections with Investors

00:15:16 - Sustainable and Impactful Investor Engagement

00:18:05 - Importance of Sales Conversations

00:22:31 - High Ticket Sales and VC Investments

00:26:05 - Long-Term Relationship Building

00:29:02 - Sales Strategy and Customer Journey

00:30:05 - Identifying Your Buyer Persona

00:33:09 - Raising Funding and Closing Deals

Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗

🎧 SabrinaRunbeck.com/Podcast

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