I used to believe that telling my story in full was enough to inspire trust—and capital. But the truth is, how you position your story in a pitch can be the difference between another “we’ll pass” and your next funding round.

In this episode, we discussed what it really means to be the guide in your pitch, how to turn cold intros into warm investor relationships, and how to align with capital that actually gets your mission.

If you’re pitching, fundraising, or simply trying to get people to rally behind your vision, this is your map. Take notes. Share it with your team. Then tighten your narrative to make everyone around you a hero.

There’s nothing fluffy about storytelling—it’s a core investor strategy.

Your pitch should connect purpose, people, and proof. Otherwise, it’s just noise.

What You’ll Learn:

💠 Why founders must stop pitching like the hero—and what to do instead

💠 A plug-and-play framework for guiding your customers through transformation

💠 How to fundraise with zero investor network and still land warm intros

💠 The one mindset shift that builds trust with investors faster

💠 Why alignment, not access, is the hidden growth lever for diverse founders

💠 How to get in front of capital that already believes in your category

Timestamps:

00:00:00 — Positioning founders as the guide instead of the hero

01:01:07 — Your pitch is a strategy, not just a story — intro to Pitch2Yes

01:01:54 — Why clarity and heart matter in funding

04:04:21 — Burnout to purpose: Sabrina’s own hero’s journey

06:06:48 — Making customers a hero through impact

08:08:48 — Capital Engine: Getting founders investor-ready

00:11:53 — Why choosing the right investor matters most

00:15:27 — What’s your superpower investors aren’t seeing?

00:19:37 — Community and lived experience drives credibility

00:21:53 — Top learning point #1 — Story alignment

00:22:29 — Top learning point #2 — Everyone gets to be the hero

00:22:45 — Top learning point #3 — Build the right rooms

00:23:04 — Top learning point #4 — Storytelling is strategy

00:23:22 — Top learning point #5 — Reverse-engineer warm intros

00:23:40 — Top learning point #6 — Community closes funding

00:23:52 — How are you showing up as the guide?

00:24:13 — Closing: Review + help raise your business to the next level

🎧 Related Episodes You’ll Love

📍 Ep 171 – Why Founders Fail When They Ignore This with Monica McKitterick

📍 Ep 170 – From Implementation to Optimization: Never Lose a Client Again Ep 170 with Sandra Johnson

📍 Ep 169 – How AgeTech Startups Win Hospital Trust With Wound-Care Pilots Ep 169 with Amy Cassata

✅Here are 3 ways we can support you right now:

🎤 Be a Featured Guest on the Provider’s Edge

Have traction and a story to share? Apply to join us on the show: PulsePointPath.com/Call-Sabrina

📊 Ready to turn your pitch into a magnet?

Send us your draft, let me rewrite it for you 👉 PitchToYes.com

🎯 Get You In Front of Investors

We match you with the most aligned investors and decision-makers who care about your niche already. Apply at CapitalEngine.vc