Best Peter Ericson Podcasts (2025)

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The Upgrade Path: How to Nurture Subscribers to Higher Price Tiers 25:35

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4d ago25:35

25:35

In this episode, Pete and Tyler discuss the importance of meeting customer expectations in subscription services. They explore how publishers can better nurture their readers through effective subscription models and innovative donation strategies, emphasizing the need for simplicity and clear communication in pricing and access.…

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Will a Paywall Hurt Your Traffic from SEO, Social, and AI? 21:29

17d ago21:29

21:29

In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from a regional news publisher that implemented a leaky paywall, demonstrating that traffic can actually increase despite the introduct…

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The Newsletter Flywheel: How to Build Your Email List and Convert More Readers 19:47

1M ago19:47

19:47

In this episode, Pete and Tyler break down a simple newsletter plan that powers your flywheel. You'll learn where free registration fits, how to speak to free vs paid readers, and the light upgrade prompts that move people along. It's a quick peek at the capture-nurture-convert loop you can plug into your own publication. This episode is a must-lis…

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#100: How to Get Your Team Involved with Marketing w/ Dr. Sten Ericson 50:04

1M ago50:04

50:04

In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong p…

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The Digital Tide: Mastering Magazine Publishing's Digital Shift 52:16

2M ago52:16

52:16

In this episode of the Paywall Podcast, Pete interviews Wally Wallace from the design agency 50 Fish. Wally has spent years helping magazine publishers succeed in the digital space. They dive into the strategies that have led to his clients' incredible success, covering the power of email marketing as a primary driver of subscriptions, the importan…

1
Case Study: List Builder vs Conversion Champ 25:14

2M ago25:14

25:14

In this episode, we explore a case study comparing two news publishers with similar markets but differing strategies in email list growth and paid subscriber conversion. Publisher A excels in converting paid subscribers while Publisher B focuses on building a larger email list. We analyze the factors contributing to their performance, including reg…

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#99: Back from the Dental Dead: Reviving Lost Patients 27:18

3M ago27:18

27:18

Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation. Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved…

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Scaling Local: A Publisher’s 104% Subscription Playbook 28:50

3M ago28:50

28:50

In this episode, Pete and Tyler discuss the success of a local news publisher who has implemented a new subscription model through the Paywall Project. This episode covers the publisher's initial challenges, the transition to a more effective paywall strategy, and the significant growth in email list and revenue.…

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Cloudflare’s Pay-Per-Crawl: Sustainable Income or Just Spare Change? 7:45

3M ago7:45

7:45

In this episode, Pete and Tyler explore Cloudflare's new product aimed at managing AI crawlers on publisher websites. They discuss the potential impact on publishers, the viability of microtransactions, and the comparison of content monetization strategies to subscription models like Netflix. They also touch on the evolving strategies of publishers…

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#98: How AI Can Fix Broken Marketing & Burned Out Staff w/ Dr. Miles Beckett 41:28

3M ago41:28

41:28

In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest…

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#97: How to Build Industry Authority and Attract the Right Patients w/ George Wright 45:00

3M ago45:00

45:00

If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority …

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The Truth About Paywall Evasion, AI, Google, and Passwords 22:22

4M ago22:22

22:22

In this episode, Pete and Tyler discuss the complexities of paywalls in digital publishing, focusing on the challenges of paywall evasion through AI, Google indexing, and password sharing. They explore the differences between metered and hard paywalls, emphasizing the importance of building an email list and managing subscriber access. The conversa…

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#96: You Don’t Need More Time. You Need Better Tools w/ Lorie Streeter 48:29

4M ago48:29

48:29

Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone. In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.” (Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re …

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Copy Clarity 101: Turning Scanners into Subscribers 28:44

4M ago28:44

28:44

In this episode, Pete and Tyler discuss the significant impact of a single word on boosting publisher registrations and the importance of simplifying marketing touchpoints. They explore the effectiveness of free registrations, crafting clear messaging, and the role of welcome emails in engaging new subscribers. The conversation also covers optimizi…

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#95: The Fortune’s in the Follow-Up: Fixing the #1 Marketing Mistake in Your Dental Practice 30:48

4M ago30:48

30:48

Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI. In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might …

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Revenue Roadblocks: How the Little Things on Your Website Cost You Big 30:15

5M ago30:15

30:15

In this episode, Pete and Tyler discuss various friction points on websites that hinder revenue generation for publishers. They explore issues such as ad blockers, CAPTCHA effectiveness, checkout processes, content protection methods, and the balance between advertising and user experience. They also emphasize the importance of optimizing user enga…

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#94: Direct Mail in 2025 -Why It Still Works w/ Former NFL Pro Aaron Boone 47:13

5M ago47:13

47:13

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025. Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-ba…

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From Donations to Subscriptions: How KB Independent Built a Sustainable Local News Model 20:44

5M ago20:44

20:44

In this episode of the Paywall Podcast, brought to you by Leaky Paywall, Pete and Tyler explore the journey of KB Independent, a nonprofit news outlet in Florida, as it transitions from a donation-only model to a hybrid approach incorporating free registrations, memberships, and paid subscriptions. They delve into innovative strategies like introdu…

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How Often Should You Send Your Newsletter? 27:59

6M ago27:59

27:59

In this episode of the Paywall Podcast, brought to you by Leaky Paywall, Pete and Tyler discuss the critical importance of email frequency for publishers. They explore various cadences for sending newsletters, emphasizing that many publishers are not sending enough emails to engage their audience effectively. The discussion covers strategies for lo…

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Your First 100 Paid Subscribers (And What to Expect) 27:13

6M ago27:13

27:13

In this episode of the Paywall Podcast, sponsored by Leaky Paywall, Pete and Tyler discuss the strategies for news and magazine publishers to set up effective paywalls and subscription models. The discussion presents insights on how to leverage data from digital and print subscriptions to optimize paywall systems. Emphasizing the importance of star…

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AI-Powered LocalCalendar: How SalemReporter.com Became the Go-To Events Destination 26:35

7M ago26:35

26:35

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the implementation and impact of a local events calendar on the Salem Reporter website. The calendar, live for two months, almost immediately improved SEO, driving significant traffic as events ranked on Google. The site hosts about 1000 events daily through a…

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10 reasons why your subscription revenue is underperforming (and how to fix them) 30:32

7M ago30:32

30:32

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the top 10 reasons for underperforming subscription revenue for news and magazine publishers. They discuss several common issues such as the inefficacy of free registrations on paid subscription pages, the importance of visible and easily accessible subscript…

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#93: Making Magic: How To Disney-fy Your Practice 30:08

8M ago30:08

30:08

What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look for…

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Your Event Calendar challenge and our take on the solution 19:08

8M ago19:08

19:08

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the difficulties faced by local and regional publishers in maintaining comprehensive and up-to-date event calendars. They introduce a new automated event calendar solution that leverages AI to collect, categorize, and display events seamlessly on WordPress web…

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#92: Never Lose A New Patient Call to Voicemail Again - Dr. Peter Gabbay 39:17

9M ago39:17

39:17

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls. Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missin…

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How content restrictions drive subscriptions 27:29

9M ago27:29

27:29

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss the various content restriction strategies for news and magazine publishers. The hosts discuss different phases of paywalls: hard paywalls, metered paywalls, and free registration. The discussion include the benefits and challenges associated with each, using …

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#91: Applying the 80/20 Rule to Your Practice 30:08

10M ago30:08

30:08

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most re…

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Subscription Sticker Shock: Should You Raise Your Prices? 40:02

11M ago40:02

40:02

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss strategies for increasing subscription prices without affecting subscriber retention. They stress observing industry giants like Netflix for pricing cues and recommend annual over monthly subscriptions to avoid frequent small charges. The discussion includes t…

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#90: Is Your Website Helping or Hurting Your Practice 40:07

11M ago40:07

40:07

Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn: Why first impressions matter and how to make your website stand out. The secrets to boosting your search ranking…

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Black Friday Without the Profit Burn 16:28

11M ago16:28

16:28

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discusses the optimal Black Friday strategies for news and magazine publishers, emphasizing the importance of offering time-based discounts over monetary discounts to reduce subscriber churn. The conversation covers various pricing structures and ways to elevate subsc…

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How Mexico News Daily Streamlines Newsletters with Flowletter for a Seamless Reader Experience 31:10

1y ago31:10

31:10

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler explores Flow Letter, an innovative newsletter system that integrates seamlessly with WordPress to enhance the efficiency and effectiveness of newsletter creation for publishers. The discussion includes a case study on Mexico News Daily's transition from MailChimp to …

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Promote Subscription Benefits Over Features in Seconds using AI 25:28

1y ago25:28

25:28

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonat…

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#89: Which Marketing is Working with Dr. Jeff Greenfield 48:19

1y ago48:19

48:19

Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive…

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How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy 46:50

1y ago46:50

46:50

This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue…

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The Subscription Page Formula: Best Practices Blueprint 36:18

1y ago36:18

36:18

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experienc…

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#88: AI-Powered Dental Marketing with Adrian Lefler 52:51

1+ y ago52:51

52:51

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices. Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies. Discover how AI can: Save you and your team precious time Kickstart your conten…

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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula 17:52

1+ y ago17:52

17:52

In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the ineffic…

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From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth 24:50

1+ y ago24:50

24:50

In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering …

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#87: Treating People Not Patients with Dr. Michael Sonick 58:03

1+ y ago58:03

58:03

Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all tho…

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#86: Adding an Associate with Dr. Pete Theurer 52:37

1+ y ago52:37

52:37

The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor. Bringing on associate also gives you the option to focus more on high-end ca…

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Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution 17:59

1+ y ago17:59

17:59

In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…

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Impact of accessibility laws on publishers websites and how to stay compliant 38:01

1+ y ago38:01

38:01

This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including …

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Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond 37:44

1+ y ago37:44

37:44

Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on th…

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#85: Leveraging KPIs to Grow Your Practice w/ Dr. Weston Spencer 39:10

1+ y ago39:10

39:10

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to…

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Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3) 16:03

2y ago16:03

16:03

In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving …

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#84: The Marketing Startup Guide: 5 Steps 44:01

2y ago44:01

44:01

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadma…

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How to setup a successful holiday subscription promotion + results (Part 2 of 3) 20:15

2y ago20:15

20:15

Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.By Leaky Paywall

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10 Subscription Promotions That Work for Publishers (Part 1 of 3) 24:50

2y ago24:50

24:50

Pete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or…

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Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions 27:37

2y ago27:37

27:37

In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…

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#83: Lifetime Value of a Patient 18:00

2y ago18:00

18:00

Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. …