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Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
Manage episode 509237470 series 3263091
In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from a regional news publisher that implemented a leaky paywall, demonstrating that traffic can actually increase despite the introduction of paywalls. The discussion emphasizes the importance of building an email list through free registrations and using newsletters to drive traffic back to the site. The hosts outline a framework for effectively implementing paywalls and nurturing audience relationships, ultimately leading to growth in subscriptions and revenue.
79 episodes
Will a Paywall Hurt Your Traffic from SEO, Social, and AI?
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 509237470 series 3263091
In this episode of The Paywall Podcast, Pete and Tyler discuss the impact of paywalls on digital publishing, addressing common misconceptions about their effect on traffic and audience engagement. They present data from a regional news publisher that implemented a leaky paywall, demonstrating that traffic can actually increase despite the introduction of paywalls. The discussion emphasizes the importance of building an email list through free registrations and using newsletters to drive traffic back to the site. The hosts outline a framework for effectively implementing paywalls and nurturing audience relationships, ultimately leading to growth in subscriptions and revenue.
79 episodes
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