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Case Study: List Builder vs Conversion Champ
Manage episode 499773626 series 3263091
In this episode, we explore a case study comparing two news publishers with similar markets but differing strategies in email list growth and paid subscriber conversion. Publisher A excels in converting paid subscribers while Publisher B focuses on building a larger email list. We analyze the factors contributing to their performance, including registration settings, newsletter frequency, and content engagement strategies. The discussion emphasizes the importance of effective email marketing and monetization strategies for news publishers.
76 episodes
Case Study: List Builder vs Conversion Champ
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 499773626 series 3263091
In this episode, we explore a case study comparing two news publishers with similar markets but differing strategies in email list growth and paid subscriber conversion. Publisher A excels in converting paid subscribers while Publisher B focuses on building a larger email list. We analyze the factors contributing to their performance, including registration settings, newsletter frequency, and content engagement strategies. The discussion emphasizes the importance of effective email marketing and monetization strategies for news publishers.
76 episodes
Alla avsnitt
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