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Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth

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Manage episode 417499110 series 3263091
Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering paid subscriptions for access to premium content on their website. The podcast explores the publisher's journey, including initial experiments with pay-per-post options and the eventual transition to a subscription-only model for premium content.

Key points discussed include the importance of controlling revenue streams independent of platform algorithms, leveraging website traffic to grow email lists through free registrations, and using targeted messaging to encourage conversions to paid subscriptions. The podcast also suggests strategies for nurturing free registered readers to become paid subscribers, such as offering a taste of premium content with registration.

Overall, the podcast highlights the publisher's experimentation with different revenue models and the importance of adapting strategies to optimize subscription growth and revenue generation.

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 417499110 series 3263091
Content provided by Peter Ericson and Leaky Paywall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Ericson and Leaky Paywall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering paid subscriptions for access to premium content on their website. The podcast explores the publisher's journey, including initial experiments with pay-per-post options and the eventual transition to a subscription-only model for premium content.

Key points discussed include the importance of controlling revenue streams independent of platform algorithms, leveraging website traffic to grow email lists through free registrations, and using targeted messaging to encourage conversions to paid subscriptions. The podcast also suggests strategies for nurturing free registered readers to become paid subscribers, such as offering a taste of premium content with registration.

Overall, the podcast highlights the publisher's experimentation with different revenue models and the importance of adapting strategies to optimize subscription growth and revenue generation.

  continue reading

72 episodes

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