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FROG TALK

Nader Safinya | Brand Managers

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Welcome to Frog Talk, where we discuss Branding and the Modern Workplace. During this series we will cover stories and concepts surrounding company culture, employee engagement, how it’s all changed over the last few years, and how branding and communications can help mitigate these current and future shifts. Presented by Blackribbit
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Built to Sell Built to Buy features the world’s leading business thinkers sharing how great companies are built, scaled, and valued. Hosted by entrepreneur and adventurer Sam Penny, each episode explores the systems, leadership, and mindset behind businesses that thrive without their founders. For those ready to think bigger, lead boldly, and build lasting enterprise value.
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In This Episode Culture is often discussed but rarely operationalized. Many organizations state their values, but few have systems that ensure those values guide behavior, communication, and decision-making at every level. In this episode of Systems Simplified, Adi Klevit interviews Nader Safinya, founder of Blackribbit, about his culture branding …
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In This Episode Freedom doesn't happen by accident—it's built through systems. In this episode, Adi Klevit sits down with John Gwaltney to unpack how intentional systemization allowed him to step out of daily operations while continuing to scale multiple businesses. John shares the evolution of Outback Deck, from knocking on doors and handing out f…
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In This Episode: Just because AI can do something doesn't mean it should. In this episode, Adi Klevit sits down with Wendy Lieber to unpack one of the most misunderstood topics in business today: AI and marketing. Wendy shares what she's seen firsthand as agencies and entrepreneurs rush to automate everything—and why that approach often backfires. …
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In This Episode Leadership isn't sustainable without intention, structure, and reflection. In this episode, Adi Klevit sits down with Tony Thelen to explore the often-overlooked concept of systematizing leadership. Drawing on decades of executive experience at John Deere, Tony explains why repeatable success depends on systems—not just in operation…
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In This Episode Most business owners don't struggle because they lack effort—they struggle because they're trapped by control, identity, and belief systems. In this episode, Adi Klevit sits down with returning guest Jamey Schrier to explore why so many entrepreneurs remain buried in daily operations long after they intended to scale. Jamey outlines…
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In this episode, MO sits down with global communication coach Amos Balongo to unpack why some leaders inspire action while others get ignored. 🚀 From connecting before you communicate, to eliminating blind spots, to building presence that actually lifts people, Amos drops practical tools you can use today. If your leadership isn’t landing the way y…
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In This Episode: What if your next big marketing breakthrough didn't come from ads — but from your voice? In this episode, Adi Klevit talks with podcast publicist Christina Lenkowski about how entrepreneurs can use podcasts to expand their reach, credibility, and client base. Christina shares the difference between hosting your own show and guestin…
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This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mobeen Khan, an engineer with over 20 years of expe…
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In This Episode: What can climbing a mountain teach you about leadership, decision-making, and systems? Knight Campbell has built his business around that very question. In this conversation, Adi Klevit talks with Knight about how outdoor adventure experiences serve as powerful laboratories for leadership development. Drawing from his time in the U…
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AI is changing leadership faster than anyone expected 🤖🔥—but what does that mean for YOU as a leader? In this episode, Mo sits down with Ben Perreau, founder of Parafoil, to explore how AI can improve self-awareness, strengthen teams, and expose blind spots we didn’t know we had. If leadership is about people, how do we stay human in an AI-driven w…
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In This Episode Becoming a go-to expert is not about having more credentials or building a bigger product. It is about communicating your expertise in a way that resonates with your audience. In this episode of Systems Simplified, Adi Klevit interviews Alex Moscow, a PR strategist who has spent more than two decades helping leaders uncover their in…
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What does real resilience look like in a world full of pain, trauma, and broken systems? 💥 In this episode, MO sits down with Matt Sandoval, CEO of Free Arts AZ, to explore how leaders can create safety, inspire healing, and build hope through creativity, mentorship, and compassion. 🎨✨ If leaders are supposed to “fix” everything… what does it actua…
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December isn’t just the end of the year — it’s the truth teller of your leadership. 🎯 While most people check out, real leaders sharpen up. In this episode, Mo and Scott break down why December determines your influence, how to spot your hidden wins, and what your team REALLY experienced because of you this year. 💥 Ready for the question every lead…
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In This Episode Leadership and culture are essential to the success of any organization. Processes and systems only thrive when supported by people who are engaged, aligned, and committed to shared values. In this episode of Systems Simplified, Adi Klevit interviews Lisa Even, keynote speaker and leadership expert, about the principles behind build…
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In This Episode A thriving business requires more than good processes. It requires the right people, a supportive culture, and consistent accountability. In this episode of Systems Simplified, Adi Klevit interviews Tevia Hoalst, founder of TeKoda Accounting, about how she built a company known for its low turnover, strong culture, and excellent cli…
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If your marketing feels like guesswork — some months booming, others bone-dry — today’s episode will show you exactly what’s missing. Sam sits down with Jeff Wenberg, founder of Offer Evolution and former early-stage team member at Leadpages and Zipify Apps, where he helped scale tech companies by focusing on one core principle: ➡️ Marketing works …
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What happens when an Emmy-winning journalist jumps into fintech and starts rewriting the rules of leadership? 🚀 Tamara Laine joins MO to unpack grit, ethical AI, creative teams, and how leaders can thrive in a world that keeps changing. 💡 If your leadership model feels a little outdated… this episode is your wake-up call. Are you ready to lead the …
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In This Episode Speaking on stages is one of the fastest ways for leaders to build trust, expand visibility, and grow their business. Yet many entrepreneurs overlook speaking as a strategic tool for connection and credibility. In this episode of Systems Simplified, host Adi Klevit interviews Jesse Cruz about how storytelling and speaking can streng…
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In this episode of Frog Talk, Nader Safinya sits down with Miguel Caballero Pinto, Software Engineering Manager at Harmonic AI, to unpack what it takes to build resilient, high-performing teams in today’s AI-driven world. From his early days at Microsoft to leading startups and advising founders, Miguel shares how collaboration, culture, and extrem…
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In this episode of Frog Talk, Nader Safinya sits down with Miguel Caballero Pinto, Software Engineering Manager at Harmonic AI, to unpack what it takes to build resilient, high-performing teams in today’s AI-driven world. From his early days at Microsoft to leading startups and advising founders, Miguel shares how collaboration, culture, and extrem…
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In this episode of Frog Talk, Nader Safinya sits down with Miguel Caballero Pinto, Software Engineering Manager at Harmonic AI, to unpack what it takes to build resilient, high-performing teams in today’s AI-driven world. From his early days at Microsoft to leading startups and advising founders, Miguel shares how collaboration, culture, and extrem…
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This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric…
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Consulting legend David A. Fields joins MO for a high-energy deep dive into trust, influence, and what it really means to be a right-side-up leader 🤯✨ From practical techniques to career-changing mindset shifts, this episode will challenge how you think about leadership, relationships, and the people you serve. Are you ready to flip your leadership…
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In This Episode Entrepreneurs pour time, creativity, and resources into building their brand, but many fail to protect the intellectual property that makes their business valuable. In this episode of Systems Simplified, host Adi Klevit interviews Tenicia Moulden about how entrepreneurs can protect their brand, intellectual property, systems, and cr…
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In this episode, Sam dives deep into the power of communication as a growth driver — not a buzzword. Joshua Altman, former Capitol Hill journalist and now pioneer of the Fractional Chief Communications Officer (CCO) model, explains how smart communication shapes perception, accelerates decisions, builds trust, and connects every part of a business …
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In This Episode Many entrepreneurs stay stuck because they compete in the wrong part of their market. They underprice their services, lack clarity in their offers, or blend in with everyone else. In this episode of Systems Simplified, host Adi Klevit talks with Ann Carden about how to reposition your business for higher-value clients and greater pr…
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What happens when a data-driven powerhouse learns to lead with heart? 💡 Join MO and leadership coach Krystal Clark as they decode emotional resilience, gratitude in leadership, and how to “embrace the code” between logic and meaning. 🔥 Discover why true leadership isn’t just about systems—it’s about soul. ❤️ So, can you really lead with both your h…
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In This Episode What makes a great salesperson, and how can business owners help their teams reach their full potential? In this episode of Systems Simplified, host Adi Klevit talks with Bob Paskins, founder of Catapult, about his structured LAUNCH framework for developing effective sales teams. Bob explains how the program helps identify talent, t…
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From Chiropractic Tables to Digital Empires: Dr Ben Adkins on Building Systems That Sell Themselves Guest: Dr Ben Adkins — Founder of Fearless Social and One Hour Influencer Host: Sam Penny Duration: 1h 10m Episode Overview Dr Ben Adkins went from an overworked chiropractor in a small town to one of the most trusted marketing minds online. When fac…
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In This Episode In this episode of Systems Simplified, host Adi Klevit talks with Nikki Ostrower about how she built three successful wellness brands by combining purpose, passion, and systems. Nikki shares her journey from working in corporate sales to experiencing burnout and recovery — an experience that ultimately inspired her to dedicate her l…
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What happens when a man faces death—and decides to live with purpose? 💡 In this episode, MO sits down with John Stewart Hill, founder of The Good Contractors List, who shares how a near-death experience transformed his life, business, and leadership. From rock bottom to building a nationwide movement of trust and integrity, John proves that real le…
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This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews David J. Ebner, founder and president of Content Wo…
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In This Episode In this episode of Systems Simplified, host Adi Klevit speaks with Michael Devous about transforming fear into a leadership advantage. Michael recounts how his challenging childhood and experience in the performing arts taught him resilience and self-awareness. These lessons later inspired his Four F's Framework, a process that guid…
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What if your company’s culture and brand are telling two different stories? 🤔 Join Mo and special guest Nader Safinya, founder of Black Ribbit, as they unpack how “culture branding” transforms teams, trust, and leadership from the inside out. 🌊 Discover why empathy, honesty, and self-awareness might be your most powerful tools as a leader. 💡 👉 Woul…
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In This Episode In this episode of Systems Simplified, host Adi Klevit talks with global sales mentor Zach Selch about the systems and mindsets that drive scalable international sales. Zach shares how he helps VPs of sales move from reactive selling to strategic, process-driven growth. He explains that most companies have strong systems for their d…
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Abraham Lincoln led a team of rivals through chaos — not by ego, but by meaning and celebration. 🧠 💪 In this episode, Mo and Scotty unpack how leaders can keep their teams inspired long after the hype fades. Learn why motivation without purpose dies fast and how celebrating the little wins keeps people fired up. 🎉 So, leader… are you motivating you…
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In This Episode In this episode of Systems Simplified, host Adi Klevit talks with Michelle Savage about transforming publishing into a structured, empowering process for women. Michelle shares how her experience as a writer and editor revealed inefficiencies in traditional publishing and inspired her to build Sulit Press, a system that centers on a…
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What happens when leaders use fear to get results? 💥 In this episode, MO sits down with Kate Lowry, Silicon Valley CEO coach and author of Unbreakable: How to Thrive Under Fear-Based Leaders. Together they unpack how fear-driven leadership spreads, how to protect your peace 🧘‍♂️, and how to lead with strength instead of control. 🚀 Are you leading f…
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In This Episode In this episode of Systems Simplified, Adi Klevit sits down with Alice Heiman to discuss how structured systems can revolutionize the sales process. Alice shares how her early experiences as a teacher shaped her ability to build processes that help sales teams stay organized, accountable, and focused on results. Adi and Alice connec…
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What if the biggest thing holding you back as a leader isn’t your team… it’s you? 🤯 In this powerful conversation with Dr. Ron Stotts — transformational coach, author, and mindset architect — we unpack how conscious leadership, mindfulness, and neuroscience can help you break old patterns, lead with clarity, and connect deeper than ever. 🌊 Are you …
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In This Episode In this episode of Systems Simplified, Adi Klevit speaks with Megan Beattie about the systems that power sustainable lead generation. Megan shares her journey from 17-year-old telemarketer to industry-leading consultant, revealing how she scaled companies without relying on inbound leads or aggregators. Adi highlights Megan's innova…
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This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketi…
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In This Episode In this episode of Systems Simplified, host Adi Klevit interviews Natalie Nathanson, Founder and CEO of Magnetude Consulting, about how artificial intelligence is reshaping marketing and what it means for systems, leadership, and strategy. Natalie shares how her firm helps businesses combine long-term vision with practical execution…
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In This Episode In this episode of Systems Simplified, host Adi Klevit interviews Kathy Durfee, Founder and CEO of TechHouse, about building a purpose-driven technology company grounded in systems and human connection. Kathy shares her unconventional journey from studying organic chemistry to becoming a leader in tech consulting, explaining how nec…
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In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with entrepreneur, author, and mentor John Solleder, whose 40-year career has been dedicated to one thing: helping people unlock their potential. From humble beginnings in New Jersey to building international, people-driven enterprises, John has spent decades proving that lea…
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⚾💼 What do baseball, the Army, and great leadership have in common? Everything. In this episode, MO and Scotty break down how talent management is changing the game — from the Moneyball mindset to the military’s modern approach of aligning people with purpose. It’s not about time served; it’s about untapped potential. Are you managing people… or de…
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This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark…
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In This Episode In this episode of Systems Simplified, Adi Klevit speaks with Peter Goldstein about how entrepreneurs can build investor-ready companies by shifting their mindset and establishing strong systems early on. Peter shares his journey from launching a specialty food distribution company in New York in his twenties to achieving his first …
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In this episode of Frog Talk, I sit down with Zachary Welborn, shareholder and senior vice president at Mansky Wealth Management, and a two-time Forbes Next Gen Wealth Advisor honoree. Zach shares his journey from unpaid intern to firm partner, opening up about how culture, communication, and mentorship define success in financial services. We dig …
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In this episode of Frog Talk, I sit down with Zachary Welborn, shareholder and senior vice president at Mansky Wealth Management, and a two-time Forbes Next Gen Wealth Advisor honoree. Zach shares his journey from unpaid intern to firm partner, opening up about how culture, communication, and mentorship define success in financial services. We dig …
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