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The Future of Marketing: Balancing Strategy, Systems, and AI with Natalie Nathanson

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Manage episode 515477390 series 2903472
Content provided by Adi Klevit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adi Klevit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In This Episode

In this episode of Systems Simplified, host Adi Klevit interviews Natalie Nathanson, Founder and CEO of Magnetude Consulting, about how artificial intelligence is reshaping marketing and what it means for systems, leadership, and strategy.

Natalie shares how her firm helps businesses combine long-term vision with practical execution to drive growth. She explains how marketing teams can use AI for efficiency without sacrificing creativity or strategy. Together, Adi and Natalie discuss the importance of solid systems, clean data, and process documentation before layering in automation or AI tools.

Natalie also outlines the balance between human expertise and automation—where AI can take over repeatable tasks, but humans must provide critical thinking, creativity, and empathy. They discuss how curiosity, agility, and experimentation are becoming essential leadership qualities and how companies can train their teams to adapt and innovate in this new era.

  continue reading

386 episodes

Artwork
iconShare
 
Manage episode 515477390 series 2903472
Content provided by Adi Klevit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adi Klevit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In This Episode

In this episode of Systems Simplified, host Adi Klevit interviews Natalie Nathanson, Founder and CEO of Magnetude Consulting, about how artificial intelligence is reshaping marketing and what it means for systems, leadership, and strategy.

Natalie shares how her firm helps businesses combine long-term vision with practical execution to drive growth. She explains how marketing teams can use AI for efficiency without sacrificing creativity or strategy. Together, Adi and Natalie discuss the importance of solid systems, clean data, and process documentation before layering in automation or AI tools.

Natalie also outlines the balance between human expertise and automation—where AI can take over repeatable tasks, but humans must provide critical thinking, creativity, and empathy. They discuss how curiosity, agility, and experimentation are becoming essential leadership qualities and how companies can train their teams to adapt and innovate in this new era.

  continue reading

386 episodes

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