Wendy Lieber on Where AI Helps—and Where Humans Must Lead

Systems Simplified

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2d ago 26:33

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In This Episode:

Just because AI can do something doesn't mean it should.

In this episode, Adi Klevit sits down with Wendy Lieber to unpack one of the most misunderstood topics in business today: AI and marketing. Wendy shares what she's seen firsthand as agencies and entrepreneurs rush to automate everything—and why that approach often backfires.

Adi and Wendy explore where AI genuinely adds value, such as research, organization, and efficiency, and where it creates risk by removing the human element. They discuss why sales, storytelling, and relationship-building still require people—not machines—and how businesses can build systems that support humans rather than replace them.

The conversation also covers leadership responsibility in the age of AI, including Wendy's recommendation to create a clear internal stance or "AI charter." The episode brings everything back to systems: clarity, intention, ethics, and using tools in service of long-term value rather than short-term shortcuts.

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