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The Power of Industry Data x Marketing Analytics, with Charlie Grinnell | Sponsored by SearchMaster

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Manage episode 520891036 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!

Watch this episode on YouTube!

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric. Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies.

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Click Here for Transcribed Episodes of Marketing x Analytics

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158 episodes

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Manage episode 520891036 series 3265559
Content provided by Alexander Sofronas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alexander Sofronas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free!

Watch this episode on YouTube!

In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Charlie Grinnell, co-founder and CEO of RightMetric. Grinnell discusses the importance of harnessing external digital data for consumer brands, sharing his own experiences from his time at big brands like Red Bull and Aritzia. He explains the methodologies his company uses to clean and synthesize data from over 30 vendors to provide actionable insights. The conversation also delves into content analysis, particularly video, to enhance marketing effectiveness. Grinnell emphasizes the significance of organic social media and audience engagement strategies.

Follow Marketing x Analytics!

X | LinkedIn

Click Here for Transcribed Episodes of Marketing x Analytics

All view are our own.

  continue reading

158 episodes

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