Best My Point 4 Cents Podcasts (2025)

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YouTube Beats TikTok For Music Discovery? w/ John Strohm 1:16:23

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3d ago1:16:23

1:16:23

In this episode, Andrew Southworth and his colleagues Matt Bacon, Dustin Boyer, and Jesse Catted explore a study revealing TikTok's limited impact on music discovery compared to YouTube and streaming platforms. They delve into the intricacies of how people discover music, discussing whether initial exposure or full engagement constitutes true disco…

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What Makes A TikTok Go Viral? 1:11:07

7d ago1:11:07

1:11:07

Jesse Cannon, Dustin Boyer, and Matt Bacon dive into what makes TikTok content successful for musicians, breaking down examples of viral videos and detail how spectacle, identity, and strong hooks drive engagement. They also discuss how adapting ideas from other genres can elevate a music marketing strategy, and how tools like ChatGPT can be levera…

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This Band Raised $50K Without a Label?! w/ Ryan Shuck 1:24:30

10d ago1:24:30

1:24:30

Musician Ryan Shuck explores the remarkable arc of his music career, from founding roles in Orgy and Julien-K to collaborations with the likes of Chester Bennington and Korn. The conversation focuses heavily on Julien-K’s latest innovative crowdfunding campaign surrounding their live-streamed event “Ritual,” revealing how the band successfully tran…

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The Country Star the Internet Can’t Ignore w/ Bryan Andrews 51:04

13d ago51:04

51:04

Emerging country artist Brian Andrews shares his journey as a DIY musician from a small town in Missouri to becoming a rising voice in both music and sociopolitical conversations. He opens up about how his upbringing instilled a strong sense of speaking out for what he believes in, which has become a defining aspect of his brand. Brian discusses th…

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How Often Should Musicians Post Each Week? 1:12:13

17d ago1:12:13

1:12:13

In this episode of "My Point Four Cents," the hosts delve into the complexities surrounding music streaming platforms, particularly Spotify, and how they can be exploited through scams such as improper artist tagging and bot-driven attacks. They explore how fraudulent actors can hijack artist profiles, the lack of effective authentication systems, …

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Is The Music Business Cooked? w/ Ryan Shuck 1:20:44

21d ago1:20:44

1:20:44

Hosts Matt Bacon, Jesse Caden, and Andrew Southworth dive into the challenges modern musicians face with streaming platforms, specifically addressing the controversial removal of artist Karra’s album from Spotify due to alleged artificial streaming. They analyze her claim of spending $100,000 on an album that earned only $1,200 from streaming, high…

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How To Get Booked At Venues That Build Fanbases w/ Matt Molnar 1:07:20

27d ago1:07:20

1:07:20

Jesse Cannon welcomes his longtime friend Matthew Molnar—a true veteran of the music world with an impressive, decades-spanning resume that includes being a musician, record producer, manager, and concert booker. The conversation explores Matt’s deep roots in the DIY and punk scenes, his work booking shows at iconic New York venues Market Hotel and…

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Your Release Plan Might Be Broken (Waterfalls, Trigger Cities & Spotify Countdowns) 1:15:50

28d ago1:15:50

1:15:50

Jesse Cannon, Matt Bacon, Andrew Southworth, and Dustin Boyer are joined by special guest Matthew Molnar, a longtime music industry insider who currently books for Brooklyn venues Market Hotel and Trans-Pecos. The group dives into a spirited discussion about the ongoing debate surrounding waterfall release strategies in music marketing, questioning…

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Indie Artists’ Best-Kept Secret w/ Brian Zisook of Audiomack 49:40

1M ago49:40

49:40

Brian Zisook, co-founder of AudioMack, shares the origin, mission, and evolution of the music streaming platform. He discusses how AudioMack carved out a niche as a discovery-focused service initially rooted in hip hop and now with a major presence across Africa, Latin America, and multicultural youth markets worldwide. By providing free tools and …

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Is TikTok, Reels or Shorts Better For Music Promotion? 1:06:28

1M ago1:06:28

1:06:28

In this episode of “My Point Four Cents,” the hosts—Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon—engage in a detailed conversation on music marketing and platform strategies, featuring special guest Brian Zisook, co-founder and EVP of AudioMack. The discussion dives into platform trends, contrasting how artists often perform differ…

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The Secret That Got Him 130 Million Streams! 49:30

1M ago49:30

49:30

My .4 Cents host Andrew sits down with Chris Greenwood, also known as the artist "Manafest", to dive deep into his journey as an independent musician and music entrepreneur. Chris shares his evolution from touring artist to Spotify success, discussing his wins in sync licensing, including a six-figure Olympics placement, and the shift from active t…

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How Many Streams It Takes For Spotify To Promote Your Music 1:06:11

1M ago1:06:11

1:06:11

This episode of "My Point Four Cents" features a deep dive into the Spotify algorithm with musical artist and educator Chris Greenwood, also known as Manafest. Hosts Dustin Boyer, Matt Bacon, Jesse Cannon, and Andrew Southworth explore the metrics behind Spotify's Popularity Index and share insights from a data-driven study that analyzed the stream…

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Will "Personality Content" Kill Your Music's Growth? 1:27:42

2M ago1:27:42

1:27:42

Andrew Southworth, Matt Bacon, Jesse Cannon, and Dustin Boyer delve into the complex dynamics of “personality content” in the evolving world of music marketing. They engage in a candid roundtable discussion on how artists balance showcasing their music with sharing personal, often unrelated content online, and explore the risks and rewards of mergi…

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From Quitting Music to Playing EDC In Just 2 Years w/ Goshfather 1:02:51

2M ago1:02:51

1:02:51

Jesse Cannon sits down with Victor, also known as Goshfather, to explore his journey into the vibrant world of Disco House—a high-energy subgenre of electronic dance music blending vintage sounds with modern flair. Victor shares how he went from nearly quitting music to experiencing a career renaissance through a bold commitment to releasing one so…

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Is The Spotify Algorithm Anti-Artist? 1:17:35

2M ago1:17:35

1:17:35

Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep discussion on the mechanics of music algorithms—especially those used by apps like Spotify—and how they interact with the artistic process. They explore whether algorithms influence or dilute artistic integrity, unpacking concepts such as collaborative filtering, user be…

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BONUS: AI "Musicians" Are Now Getting Record Deals!?!? WHAT THIS MEANS!?!?!? 12:33

2M ago12:33

12:33

Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical sk…

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BONUS: Running America's Coolest Underground Punk Label w/ Scotty Heath of Tankcrimes Records 1:01:39

2M ago1:01:39

1:01:39

Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and e…

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Is It Time For Musicians To Leave Spotify?!?! 1:02:48

2M ago1:02:48

1:02:48

Andrew Southworth, Matt Bacon, Dustin Boyer, and Jesse Cannon discuss the growing trend of artists pulling their music from Spotify due to concerns over ethical practices and poor compensation, sparked in part by King Gizzard and the Lizard Wizard's departure from the platform. The conversation quickly expands into a broader critique of streaming e…

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What Musicians Should Know About TikTok's New App 1:14:01

2M ago1:14:01

1:14:01

My .4 Cents hosts Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth dive into the rumored Oracle acquisition of TikTok and its potential rebranding as M2, discussing the implications for artists, especially musicians and content creators. The conversation spans the B2B nature of Oracle, user data and algorithms, social media dynamics, a…

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PREVIEW: Musicians Getting New Fans From Free CDs In 2025?!?!?!?!? 16:48

3M ago16:48

16:48

Music Marketer Andrew Southworth outlines a marketing strategy centered around "free plus shipping and handling" funnels, commonly used in e-commerce and increasingly applied in the music industry. The approach involves offering a free product—such as a CD or vinyl record—while charging for shipping, with the actual costs integrated into the shippi…

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PREVIEW: 4 Music Marketers Discuss If Meta Ads Help Musicians in 2025 21:12

3M ago21:12

21:12

In this preview of the first episode of My .4 Cents, the expert of advertising in music Andrew Southworth goes back and for with its greatest hater Jesse Cannon and music marketers Matt Bacon & Dustin Boyer delve into whether promoting music via Facebook ads is worthwhile. They stress the importance of ads as a valuable tool in the broader strategy…

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My Point 4 Cents Trailer 2025 0:52

3M ago0:52

0:52

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about! To support the My Po…