In this preview of the first episode of My .4 Cents, the expert of advertising in music Andrew Southworth goes back and for with its greatest hater Jesse Cannon and music marketers Matt Bacon & Dustin Boyer delve into whether promoting music via Facebook ads is worthwhile. They stress the importance of ads as a valuable tool in the broader strategy of marketing music, while suggesting that a holistic approach remains crucial. They present differing perspectives, discussing the effectiveness of ads in building streams versus cultivating a loyal fan base. The conversation then transitions to the role of content creation, storytelling, and community in an artist's success. They explore how established tracks are bolstered by strong branding and genuine fan engagement, contrasting cases of successful streaming artists lacking concert attendance with others who thrive through meticulous fan interaction. Finally, they address the evolving landscape of music promotion, touching on the impact of PR, social presence, and how different marketing channels contribute to an artist's growth in various ways.

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