Best Moiz Ali Podcasts (2025)

1
S12 E6: Redefining Media and Marketing Measurement (with Michael True, CEO of Prescient AI) 41:42

10m ago41:42

41:42

Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the da…

1
S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ) 40:29

10d ago40:29

40:29

How do you market a non-alcoholic, elderflower, THC beverage? If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may …

1
S12 E4: Landing Pages: Tips, Tricks, and Ingredients 45:09

14d ago45:09

45:09

Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. T…

1
S12 E3: The REAL Growth Lever Most Brands Overlook 32:40

21d ago32:40

32:40

What do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click. And, Nik breaks down the essential types of landing pages that move the need…

1
S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ) 34:04

1M ago34:04

34:04

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise? Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designe…

1
S12 E1: Entrepreneurship, Creative, Crowdfunding, and More (with Kevin O’Leary of Shark Tank) 32:05

1M ago32:05

32:05

New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV. Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why d…

1
S11 E12: Unlocking Revenue and Scaling a Startup (with Liam Millward, CEO + Co-founder at Instant) 41:26

2M ago41:26

41:26

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups. Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look li…

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S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More 41:00

2M ago41:00

41:00

You asked, Nik’s answering. First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts…

1
S11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPA 25:29

2M ago25:29

25:29

Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found. First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own? Plus…

1
S11 E9: The Truth About Offshore Hiring 30:00

2M ago30:00

30:00

Nik’s putting his hiring manager hat on. Don’t believe everything you hear about offshore hiring—in his experience, it’s been pretty positive, and it can help YOU scale in ways you would have never thought possible. Finding offshore help requires a ton of flexibility and skill. In Nik’s experience, not only do his hires need to know Figma, Meta Ads…

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S11 E8: Why You NEED to Work with Influencers 31:28

3M ago31:28

31:28

Nik’s advocating for YOU to work with influencers. It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interest…

1
S11 E7: Telemedicine and Subscriptions 30:19

3M ago30:19

30:19

Nik’s answering YOUR questions and DMs—from going to live launch events to becoming a source of knowledge, there’s so much to discuss. First, Meta Ads’ new policies are affecting telemedicine and health advertising on their platforms, including hair loss solutions, SSRIs, and even certain male medications. How is this going to affect the older gene…

1
S11 E6: Content Modules, UX Tricks, and More: Website Walkthrough with Nik 46:14

3M ago46:14

46:14

Pull out your laptops and get your listening ears on, Nik’s walking us through his favorite (and most interesting) websites. From examining copy to looking at ad coloring, and everything in between, Nik points out what you should—and maybe shouldn’t do—with your DTC brand’s website. Plus, how much does your Shopify checkout screen REALLY matter? It…

1
S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II 27:01

3M ago27:01

27:01

Nik’s eight page newsletter adventure continues—and this time, we’re talking about bottom of the funnel strategies for not only decisionmaking, but purchasing. There’s a ton that goes into it, from ads to loyalty and everything in between. First, you need proper digital ad execution. What does this mean? Basically, you gotta cross your Ts and dot y…

1
S11 E4: Scaling a Brand: Deep Dive 32:05

4M ago32:05

32:05

Nik wrote an eight page newsletter all for you and YOUR brand. No really, it’s all about scaling your brand: what to do, what not to do, and everything in between. Have a great product, great leadership, and the necessary funding? That’s great—but you still need more. That’s where brand equity comes in: your customers determine what value (if any) …

1
S11 E3: Underrated DTC Tactics and Strategies 29:44

4M ago29:44

29:44

There’s a TON of DTC tactics out there—and you might not be using them as much as you should. In this episode, Nik breaks down tactics and strategies you should absolutely use. From leveraging AI in creative generation to setting up a real time dashboard with all of your analytics, these tips are all about streamlining. Work smarter, not harder. Pl…

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S11 E2: The Low Down on DTC Data, Deals, and Discounts (with Isaac Medeiros, Founder at Kanpai Foods) 37:06

4M ago37:06

37:06

When someone mentions data, what do you think of? Data is a goldmine—we can tell who our consumers are, what they want, what they’re gonna buy, etc. But, it can be daunting for marketers who don’t know how to properly manage it. So, Nik talks about streamlining, formatting, and reporting to help you get it right. Ever heard of guerrilla sampling? W…

1
S11 E1: New Year, New Nik: Overrated, Underrated, and More 44:32

4M ago44:32

44:32

It’s a new year and a new Nik: shorter episodes, thinking about bringing on a new co-host, and going over what’s underrated and overrated. The real, honest, scary truth? Your top of the funnel efforts (like FB ad campaigns) may actually be a waste of money if they’re not converting the way you’d like them to. Plus, Nik recommends running a product …

1
S10 E7: Listener Mailbag: Adventures in Customer Acquisition 44:14

5M ago44:14

44:14

The end of 2024 is here and Nik’s got a New Year’s Resolution: try more customer acquisition tactics. And, he’s answering YOUR questions. First, how do you optimize spending money on ads when your budget is tight? You really need to know where your audience is and examine the quality of your content. What’s working? What’s not? When people click on…

1
S10 E6: Listener Mailbag: EOY 2024 Wrap-Up 38:33

5M ago38:33

38:33

Nik’s answering YOUR questions as we wrap up 2024. What were some fails? What are we gonna see more of in 2025? First, does Nik have a recommended team structure for DTC teams? Truthfully, it depends—you should have enough for each person to have a main duty—but DTC teams tend to work best on the leaner side. Then, Nik talks about revenue from each…

1
S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder? 44:22

5M ago44:22

44:22

BFCM broke RECORDS. No, really: shoppers spent over 10% more than last year—that’s $11 billion. And Nik’s here to break down why, from new avenues like App Lovin to consumer tastes (spoiler: beauty brands didn’t as well). The biggest commonality? Brands are prepared with optimal UX, email flows, and campaigns. Plus, find out what the supplement sec…

1
S10 E4: Meet Kelly Dill from Imaginary Ventures - A Venture Fund that Has Backed Skims, Glossier, Kosas, & More 41:38

6M ago41:38

41:38

The most important part of entrepreneurship? Imagination. Nik sits down with Kelly Dill, an investor at Imaginary Ventures where imagination is the KEY to ideation. Kelly explains how new ideas become companies and companies then become their own organism. How should you approach new business ventures? How should you raise capital? Kelly explains i…

1
S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide 47:38

6M ago47:38

47:38

Nik’s riding solo today and gearing us up for Black Friday and beyond. Nik’s breaking down the main four comparison charts sees and explains how comparing your product to its competitors—and even its price point—can teach you a lot about what could be done. How does it stack up? Is everything a fair comparison? Plus, have you ever had a Trader Joe’…

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S10 E2: Metrics, Motion, and More: Creative Analytics Rundown (with Reza Khadjavi, CEO of Motion) 54:25

6M ago54:25

54:25

Do you consider yourself to be creative? Nik’s sitting down with Reza Khadjavi of Motion, the SaaS brand designed to help creatives manage their analytics. When you create for creatives, your marketing and product design HAVE to be top notch—otherwise, it’s pretty embarrassing to be for creatives without being creative. How do you get people to hav…

1
S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel) 52:13

7M ago52:13

52:13

So, what’s YOUR Black Friday strategy? The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. S…

1
S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More 44:54

7M ago44:54

44:54

Did you know there’s a Slack channel with 5,000+ marketers…and Nik is answering their questions? Nik’s dipping his fingers into the mailbag and sharing the truth about brand ambassadors and influencer marketing. And despite what you’ve heard, UGC isn’t dead—but inauthentic and lazy UGC is. We all know influencers are important, but when’s the best …

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S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie) 56:03

8M ago56:03

56:03

How do you discover something magical in the DTC space? For this week’s guest Ryan Babenzien, CEO of Jolie, he looked at everyday things: the shower. Wellness. Vanity. Your wallet. And then the filtered shower head took the world by storm. How do you create a successful product when there’s already a ton of stuff out there? Why is everyday customer…

1
S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond 33:08

8M ago33:08

33:08

It’s not about you, it’s your brand awareness. In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should …

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S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus) 44:10

8M ago44:10

44:10

What even is incrementality? For our guest this week, Olivia Kory of Haus, incrementality is everything—it’s strategy, it’s how the world goes ‘round in DTC. We talk tools, conversions, and how Meta and Google can help set that up for you. How does the funnel play a role in incrementality? What’s geotesting and why does it matter? Does company size…

1
S9 E8: Top 40 Tactical Tips with Nik 46:37

8M ago46:37

46:37

Are hacks even real? According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious? Plus, Nik…

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S9 E7: What You Might Be Getting Wrong as a DTC Founder 45:39

8M ago45:39

45:39

What are Nik’s messages like? If you answered, “Hey Nik, I’ve founded (insert company here). It should be doing this, but it’s not. What should I do?” you’d be correct. Starting a brand isn’t easy work—so that’s why Nik has a playbook ready. Should you do a pre launch test? What conversion events should matter to you? What even is a water report? T…

1
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker 30:43

9M ago30:43

30:43

Ready for a rapid-fire round of questions about DTC as big as The Cheesecake Factory menu? CMO of Jones Road Beauty and Nik’s X-Mutual-turned-IRL-friend Cody Plofker is back on the pod—and they’re talking about incrementality, building creative teams, and more. What should you look for in building a team? What’s attribution and why is it click-base…

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S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe) 47:41

9M ago47:41

47:41

What’s changing with DPA? Does attention actually matter most in advertising? Are DPA and catalog ads the same? Nik’s talking with Dan Pantelo, the founder of Marpipe HQ, where they’re on a mission to make DPA ads even better. Find out Dan’s five strategic tips everyone should know about catalog ads and why DPA is growing rapidly. When should we NO…

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S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More 46:22

9M ago46:22

46:22

What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions? Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should you…

1
S9 E3: Tactical Fourplay: How to Hit 100K 50:57

9M ago50:57

50:57

Ready for a masterclass in DTC tactics? Then step on up, cause Mr. Sharma’s got everything you need to reach the 100K mark. Nik’s breaking down his secret tactics to hit your revenue goals by taking a deep dive into four specific strategies that are sure to boost your biz. It’s all about the angles— and we’re not talking about that jawline in the m…

1
S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President) 46:09

10M ago46:09

46:09

Cookware doesn’t have to be boring. And this particular brand is making a huge splash. It’s the cookware company coveted by Michelin-starred chefs and Hollywood’s most elite, like Gordon Ramsay, Hailey Beiber, Halle Berry, Courtney Cox, Cameron Diaz… the list goes on and on. If you haven’t been on the brink of impulse buying a Hexclad pan at least …

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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair) 1:01:31

10M ago1:01:31

1:01:31

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair. Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC su…

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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews 38:35

10M ago38:35

38:35

You ask the questions. We answer them. It’s been a while, but Nik and Moiz are pulling out the Sorting Hat to pull out some of your juiciest, most pressing DTC questions. The guys reflect on some of the biggest mistakes DTC brands make (and they’ve seen plenty) and discuss why repeatable sales processes aren’t a nice thought— they’re an absolute ne…

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S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil) 1:04:24

11M ago1:04:24

1:04:24

Nik’s taken a breather for this ep, so you know what that means… Time for Moiz to hound his latest guest with the questions Nik is too afraid to ask. This week, he’s taking on Sharoon Thomas, CEO and founder of fulfil.io, to figure out WTF an ERP system is actually good for. More importantly, WTF is an ERP system? Sharoon shares his insights into t…

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S8 E10: Nik Grills OpenStore About Their Secrets to Success 49:16

11M ago49:16

49:16

You asked, we listened. That’s right– you wanted to hear more about Open Store, so Nik pulled Trent Riggs (President of OpenStore) and Lukas Judodihardjo (Head of Operations at OpenStore) onto the pod to break down the ways that they’re revolutionizing the Shopify ecosystem. Trent and Lukas explain what it’s like to represent over 100,000 different…

1
S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why 45:53

11M ago45:53

45:53

Goodbye, Shopify. See ya later, Etsy. Hasta la vista… Amazon???\ Yeah, we said it. Temu has the power to compete with Amazon. Has the Chinese drop shipping company grown too powerful to defeat? Or can our old-school favorites find a way to slay the DTC giant? Nik and Moiz discuss the looming threat of Temu to several major e-commerce retailers. Wha…

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S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target 38:21

11M ago38:21

38:21

Welcome back, ya 88s. Quit trying to make brick-and-mortar happen. It’s never going to happen. Or at least not like you think it will. Nik and Moiz break down the common pitfalls DTC businesses make when it comes to opening up retail stores. How many stores are too many? And are you thinking about staffing in a realistic manner? Speaking of brick-a…

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S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again) 42:51

11M ago42:51

42:51

Just because the guys don’t wear makeup doesn’t mean they can’t dig Sephora. They discuss the makeup giant’s clever loyalty program and explain why it’s the prime example of how to make a loyalty program work. Then, Nik and Moiz ruminate over how to make corporate gifting a lucrative DTC business. Could their idea for a corporate gifting channel tu…

1
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies 33:18

12M ago33:18

33:18

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like? Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway? But let’s get down to …

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S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels 44:19

12M ago44:19

44:19

Who can possibly resist the “add two more leggings to your cart—and get the third one free” offer? Nik and Moiz discuss the power of cart promos—what do the best offers look like, and what are the game-changing moves brands are taking to capitalize on cart deals? They dive into the curious case of Halara, and unravel how the influencer-based brand …

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S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy) 54:55

1y ago54:55

54:55

Polish up your POG collection because Moiz is still trying to pawn off his slammer at an absurdly high price to anyone gullible enough to buy it. In this week’s ep, the guys debate the sustainability of fad businesses. What’s the lifespan of the average fad—and is it wise to hop on the bandwagon before it dies out? Nik and Moiz break down the ways …

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S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano 31:08

1y ago31:08

31:08

Nik’s live from the Whalies and talking to one of DTC’s brightest minds—Nood’s VP of Marketing, Bryan Cano. In this jam-packed special episode, Bryan and Nik unravel marketing’s greatest mysteries. Are analytics marketing’s best attempt at science-ing the shit out of great creative? Are analytics mostly BS or are they the greatest tool in your DTC …

1
S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game) 34:27

1y ago34:27

34:27

How did category-leading brands like Caraway and Mejuri rise to rapid DTC success? Nik and Moiz break apart the brand playbook and dive into Facebook’s top suggestions for creating more effective ads. How can celebrity testimonials and advertorials take your brand to the next level? Then, find out exactly how investors think about IPOs. Moiz analyz…

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S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies 57:06

1y ago57:06

57:06

Moiz is amped. Ok… So Moiz is always amped, but this time he’s EXTRA amped and ready to ditch the gym to hop on the Ozempic bandwagon. So what if he doesn’t *actually* need it? The boys wonder what happens when millions of Americans stop chowing down on that extra box of Cinnamon Toast Crunch once the Ozempic kicks in— is this the beginning of the …

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S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page 46:48

1y ago46:48

46:48

As a CEO, failure is imminent. So just… Don’t make the same mistakes twice like Moiz, ok? It’s another Q&A episode, and Nik and Moiz are tearing into some of your best questions from their Slack channel. What are the five questions all landing pages must have? What’s the best way to manage your Facebook ads? And what the heck do CEOs actually do al…

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Moiz Ali Podcasts

Podcasts Worth a Listen