S11 E8: Why You NEED to Work with Influencers

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3M ago 31:28

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Nik’s advocating for YOU to work with influencers.

It’s no secret that influencer marketing has so many pros, especially in this digital age. There are people who create great content—content that could include your brand and your products. There are influencers with an already existing loyal fanbase, where there’s a good chance they’ll be interested in your brand.

Nik shares how he finds the influencers to work with: he starts with TikTok and YouTube. The key? Find smaller vloggers or someone similar. They’re storytellers, used to speaking to the camera, and are the most natural when it comes to uploading.

Plus, what’s a good price to offer or negotiate? Like most questions, it depends on factors like follower size, engagement, etc. How do you reach an agreement?

And, how can CPG brands differentiate themselves from their competitors? Innovation, distribution, and technology are all factors.

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Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

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