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S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)

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Manage episode 477338116 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?

Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.

Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.

And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.

Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.

Visit https://prescientai.com/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

126 episodes

Artwork
iconShare
 
Manage episode 477338116 series 3373337
Content provided by Nik Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nik Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?

Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.

Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.

And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.

Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.

Visit https://prescientai.com/limited

Don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

  continue reading

126 episodes

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