Best MFR Podcasts (2026)

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EP. 272 From $75 Sessions to Fully Booked at $185- Emily Chiado’s Foundations Journey 31:12

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1d ago31:12

31:12

In this conversation, Heather Hammell and Foundations student Emily Chiado share the before and after of a small town MFR practice that now runs with clarity, confidence, and calm profit. Emily began at $75 per session, felt stretched thin, and worried about the future. Inside Foundations she learned to identify the real problem in her business, ra…

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Building Authority in a Niche: Heather Hammell on MFR Business Growth 1:00:06

4d ago1:00:06

1:00:06

In this episode, Charlotte Ellis Maldari welcomes Heather Hammell, renowned MFR coach, author, and podcaster, to discuss building authority and finding clients in the highly specialised field of myofascial release (MFR). Heather shares her journey from struggling MFR therapist to successful business coach, highlighting the importance of niching dow…

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Episode 53 - Sitting with the loss of John F. Barnes, PT 7:44

6d ago7:44

7:44

Comments about the show? Let us know! We love feedback! Sitting With the Loss of John F. Barnes — A Personal Reflection This episode was recorded quietly, sitting by my woodstove, as I’m still sitting with the loss of John F. Barnes. John had a profound impact on my life—personally, professionally, and humanly. What he taught went far beyond techni…

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Building Authority Through Offer Strategy with Ceels Lockley 49:43

11d ago49:43

49:43

In this episode, Charlotte welcomes offer strategy coach Ceels Lockley to discuss the realities of agency life, imposter syndrome, and building offers that truly align with your expertise and values. Ceels shares her journey from agency leadership to mentoring female service providers, highlighting the challenges of pivoting careers, especially aft…

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Remembering John F. Barnes and the Responsibility We Carry Forward 6:36

13d ago6:36

6:36

I am collecting 2–3 minute audio recordings of your favorite memory with John, or a “Johnism” that stayed with you. These recordings will be edited together into a single podcast episode dedicated to John, so his impact can be remembered, honored, and shared in the voices of the people he influenced most. This is open to any therapist who wishes to…

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Designing for Outliers: How Otherness Wins Category-Resistant Clients 35:52

18d ago35:52

35:52

In this episode, Joel Derksen, founder of the agency Otherness, joins the Authority Builder Podcast to share his journey from freelancer to agency owner, operating between the Netherlands and the US. Joel discusses the evolution of Otherness, its focus on brand design, and why the agency thrives at the intersection of categories—where brands defy t…

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EP. 271 From Busy Brain to CEO Energy in an MFR Practice With Cassandra Sohn 48:12

19d ago48:12

48:12

In this follow up conversation, MFR therapist Cassandra Sohn returns to share what the “middle phase” of growth looks like inside Foundations. We talk about building a quieter brain, installing clear policies, selling treatment packages, and staying consistent through dips so fully booked becomes steady and sustainable. Key Takeaways Biggest week t…

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EP. 270 From On-Demand to In-Demand. The Shift to Specialist with Kathryn Adams 52:06

17d ago52:06

52:06

In this episode, Heather sits down with Kathryn Adams, a member of the Foundations Coaching Program, to discuss her incredible journey from chaotic business practices to a thriving MFR-only practice and how she made back her coaching investment in just eight weeks! Listen in as Katherine shares her experience of navigating the challenges of transit…

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Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection 41:58

26d ago41:58

41:58

Make It Weirder: Adam Graff on Art, Integrity, and Finding Clients Through Human Connection In this episode, award-winning London illustrator and educator Adam Graff shares his journey from commercial illustration to a more authentic, personal practice. Adam discusses redefining success, moving away from the pressure of constant commissions, and em…

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EP. 269 Anna Martinez on Choosing an Intentional Business and Life 44:02

24d ago44:02

44:02

In this episode, Heather is joined by Anna Martinez, owner of Subtle Body Wellness in Northwest Indiana. Join the conversation as Anna shares her inspiring journey from brewing kombucha and running a café to embracing Myofascial Release (MFR) therapy after a profound personal loss and how this experience reshaped her approach to life and business. …

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Zayna Rose on Authentic Visibility for Business Growth 56:57

1M ago56:57

56:57

In this episode, Charlotte welcomes personal brand strategist Zayna Rose to explore the real work behind building authority and visibility. Zayna shares insights from over 20 years of helping founders and leaders develop a “profitable presence” through intentional authenticity and image intelligence. The conversation dives into the challenges of id…

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EP. 268 From Speech-Language Pathology to MFR. Blending Science, Reiki, and Business Systems with Sarah Collins 53:28

1M ago53:28

53:28

In this episode of The MFR Coach Podcast, Heather Hammell sits down with Reiki Master Teacher, MFR Therapist and speech-language pathologist Sarah Collins to explore how spiritual alignment and pricing clarity can transform an MFR business. Sarah shares how she overcame fear of visibility, chose an aligned treatment space, set real boundaries, and …

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How Creative Agencies Can Thrive Without Playing by the Old Rules with Young Hero’s Roberto Max Salas 50:12

1M ago50:12

50:12

In this episode, Charlotte Ellis Maldari sits down with Roberto Max Salas, co-founder of Young Hero, to explore how creative agencies can stay nimble, relevant, and impactful in a rapidly evolving industry. Roberto shares Young Hero’s origin story, the shift from influencer marketing to a creator-led, storytelling-driven model, and the adoption of …

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Designing Profitable Creative Business Without Burnout, with Jessica Abel 49:27

2M ago49:27

49:27

In this episode, Charlotte Ellis Maldari welcomes Jessica Abel, founder of Autonomous Creative, to discuss how mid-career creatives can reshape their client work into sustainable, profitable businesses that align with real life. Jessica shares her journey from graphic novelist and professor to business coach, highlighting the challenges creatives f…

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EP. 267 Calm Profit At 100k. Sara’s Story Of Rate Math, Advanced Sales, And Owner’s Pay 47:45

2M ago47:45

47:45

In this episode of The MFR Coach Podcast, Heather Hammell sits down with long-time client and MFR therapist Sara Martin, owner of Fire Rainbow Myofascial Release in San Antonio, Texas. Sara has been coaching with Heather since 2021 and returns to the show after nearly two years to share what has changed: higher pay, consistent $10K months, and a ne…

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Ep. 52 - Driving Forward - Reflections on Change, Growth & the Space Between 10:40

2M ago10:40

10:40

Comments about the show? Let us know! We love feedback! In this episode of Road Reflections, I’m not driving toward the studio — I’m driving away from it. After five years in a beautiful space that held so much growth, challenge, and transformation, Essential Therapies is entering a new chapter. I share what these years have taught me — about busin…

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EP. 266 Why Your Website Shouldn’t Be a Shrine to John Barnes: How to Lead With Your Message, Not Your Method 12:50

2M ago12:50

12:50

In this bold and honest episode, Heather Hammell, The MFR Coach®, calls out one of the biggest mistakes she sees Myofascial Release therapists make online: turning their websites into tributes to John Barnes instead of reflections of their own authority and message. Heather shares why centering your story, your expertise, and your client results is…

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EP. 265 Confidence in the Room. Jessica Kaloutas on Advanced Sales and Client Results With MFR 58:16

2M ago58:16

58:16

If you're feeling stuck in your myofascial release practice, this episode is a must listen. Join in as Heather welcomes Jessica Kaloutas, a myofascial release therapist from Marblehead, Massachusetts, who has experienced a remarkable transformation in her business from feeling stuck to becoming fully booked and thriving. Throughout the conversation…

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EP. 264 Make MFR Mainstream, Stop Hiding Your Practice. SEO Made Simple with Laura Jawad 55:08

2M ago55:08

55:08

Are you ready to elevate your online presence and ensure your myofascial release practice is discoverable? In this episode, Heather welcomes back SEO expert Laura Jawad to dive deep into the essentials of SEO for MFR therapists. Together, they explore actionable strategies that can help you stand out online. As an SEO strategist for female service …

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EP. 263 Instagram Vibe Check. Turn Lurkers Into Bookings With Molly Cahill 47:23

2M ago47:23

47:23

In this episode, Heather welcomes Molly Cahill, a top Instagram and email marketing strategist, to discuss the nuances of building a following for an MFR practice. Molly shares her unique journey from the world of advertising to specializing in helping therapists grow their businesses through effective marketing strategies. Throughout the conversat…

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EP. 262 What to Fix Before You Create a Second Offer 8:33

3M ago8:33

8:33

Are you an MFR therapist dreaming of launching a second offer? Many therapists daydream about launching group sessions or selling physical products to inject excitement into their practice, however, Heather emphasizes that before branching out, it's crucial to establish a solid foundation in your primary business. She outlines three essential bench…

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EP. 261 Thriving in Business While Life Keeps Changing 10:35

3M ago10:35

10:35

Life is always in flux, and waiting for the perfect moment to dive into your business may lead to perpetual postponement. In this heartfelt episode, Heather reflects on the emotional journey of navigating life transitions, such as sending a child off to college or walking through a divorce and dealing with the changes that come with it. She shares …

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Ep. 51 - Expert MFR Therapists Reflect - Part 1 57:57

3M ago57:57

57:57

Comments about the show? Let us know! We love feedback! In this episode, Cindy and Brooke open up about their personal and professional journeys into the John F. Barnes Myofascial Release Approach®. Their reflections go beyond technique, highlighting the emotional and spiritual connections within the body — both in their own healing and in the expe…

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EP. 260 The Problem with Perfection: What’s Holding You Back in Your Practice 9:08

3M ago9:08

9:08

Are you letting perfectionism hold you back in your MFR practice? In the world of myofascial release therapy, perfectionism is a common hurdle that many therapists face. It can manifest in various ways, from hesitation and endless waiting to the fear of starting something new. When therapists are caught in the web of perfectionism, they may find th…

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EP. 259 Stop Acting Like a Burden. Start Offering Real Help 16:45

3M ago16:45

16:45

Are you struggling with the belief that you might be a burden to your clients? Here is a classic example of how limiting beliefs can keep you from taking action. A client is on your table, and you know that a single session won't cut it. You have a plan for six sessions to help them restore their shoulder and improve their sleep. But instead of con…

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EP. 258 Stuck in the Valley of Despair? Here’s What’s Really Happening 10:37

4M ago10:37

10:37

Ever felt super confident when starting something new, only to hit a wall? That’s the Dunning Kruger Effect! Understanding this psychological phenomenon can provide clarity on why you might feel confused or frustrated while running your MFR business and selling your services. Tune in as Heather breaks down the four stages of the Dunning Kruger curv…

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From Post to Pipeline: Content to Clients 15:42

4M ago15:42

15:42

In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant post…

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The Referral Trap That Keeps Service Providers Stuck 19:15

4M ago19:15

19:15

In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral …

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EP. 257 Your Clients Aren’t Your Friends 13:04

4M ago13:04

13:04

Are you treating your clients like friends? In this episode, Heather challenges this common misconception that many therapists fall into. While it's natural to develop rapport with clients, Heather argues that this mindset can hinder your business growth and success. She emphasizes the importance of maintaining professional boundaries to ensure tha…

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Consistency Beats Perfection: The Patagonia Lesson on Marketing 5:56

4M ago5:56

5:56

In this episode, I share a serendipitous moment sparked by Patagonia founder Yvon Chouinard’s book, highlighting the power of authenticity in marketing. Too often, business owners struggle with marketing because they’re trying to craft a “perfect” or “unique” voice, rather than simply being themselves. Drawing from real client conversations, I expl…

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Ep. 50 - Fascia Research Congress Reflections 52:04

4M ago52:04

52:04

Comments about the show? Let us know! We love feedback! After presenting at the 7th International Fascia Research Congress (Aug 10–14, 2025 • New Orleans), Dr. Carol M. Davis, DPT, EdD, MS joins Dr. Cindy Hodgson, MS, PT, PhD on the podcast. Carol reflects on an exciting shift at the Congress, where she proudly presented the principles of the John …

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EP. 256 The Power of a Start Date 9:44

4M ago9:44

9:44

Starting your Myofascial Release (MFR) practice can feel daunting, especially when contemplating the right moment to launch. Fear often holds therapists back from setting a start date. What if I’m not ready? What if no one books? In this episode, Heather reassures you that readiness comes from taking action. You’ll learn and grow more in the first …

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Ep. 49 - Healing is Feeling: Understanding the Healing Crisis 5:47

4M ago5:47

5:47

Comments about the show? Let us know! We love feedback! In this quick check-in episode, Dr. Cindy Hodgson, PT, PhD, explores why some people may feel pain after a gentle myofascial treatment. This experience, often called “therapeutic pain” or “healing crisis,” happens when tissue memory surfaces — bringing up sensations from an old injury or traum…

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EP. 255 Do You Know Your Numbers? 8:28

4M ago8:28

8:28

In this episode, Heather shares the four key numbers every MFR therapist must know to break free from hustle mode, prevent burnout, and build a business that supports your life year-round. Through a real coaching conversation, Heather reveals how focusing on these numbers can break the cycle of under-earning, without relying on referrals or collabo…

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EP. 254 Julie McCammon on MFR, Pain Science, and the Words That Heal 31:55

5M ago31:55

31:55

Join Heather for an inspiring episode featuring Julie McCammon, a myofascial release therapist and author. Julie shares her inspiring journey from struggling with chronic health issues to becoming a passionate advocate for healing through myofascial release and body-mind coaching. And she discusses her first book, "Finding Mystery Within," which ch…

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EP. 253 Stephanie Wilson Went All In. Four Months Later, She Quit Her Job and Booked Out Her Practice 39:37

5M ago39:37

39:37

In this episode, Heather sits down with Stephanie Wilson, the owner of Trusting Touch Myofascial Release Therapy in Trinidad, Colorado. Join the conversation as Stephanie shares her inspiring journey from being a burnt-out physical therapist to becoming a thriving MFR practitioner. She opens up about her motivations for joining the Foundations Coac…

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Financial Pressure, Bills, and Scraping By 5:10

5M ago5:10

5:10

By Heather Hammell

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Are You Spending Money In The Wrong Places? 5:28

5M ago5:28

5:28

By Heather Hammell

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Are You Scared To Change Your Practice To MFR Only? 8:59

5M ago8:59

8:59

By Heather Hammell

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What "I Can't Afford It" Really Means 8:11

5M ago8:11

8:11

By Heather Hammell

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The MFR Selling Slip-Ups Series: Ep 3: Leave-It-Up-to-Them Lena 2:58

5M ago2:58

2:58

By Heather Hammell

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The MFR Selling Slip-Ups Series: Ep 2: Time-on-the-Table Tami 3:17

5M ago3:17

3:17

By Heather Hammell

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The MFR Selling Slip-Ups Series: Ep 1: Nowhere Nellie 4:54

5M ago4:54

4:54

By Heather Hammell

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EP. 252 What Visibility Really Means (And Why You Need It) 20:10

5M ago20:10

20:10

Are you relying too much on word-of-mouth for your business growth? This week, Heather discusses why relying on word-of-mouth isn't enough! Join in as Heather explores the crucial difference between relying on word-of-mouth and embracing visibility for your Myofascial Release (MFR) business. After a two-year hiatus from seminars, Heather shares her…

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EP. 251 You're Doing Too Much on the First Visit 12:36

5M ago12:36

12:36

As therapists, we often feel the pressure to impress our clients with all the knowledge and skills we possess right from the start. However, this approach can lead to information overload and may even discourage clients from returning. In this episode, Heather emphasizes the importance of a streamlined sales process that allows clients to feel comf…

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Behind the Scenes with Charlotte: A Candid Podcast Chat 43:46

5M ago43:46

43:46

By Charlotte Ellis Maldari

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Ep. #48: Myofascial Unwinding Recap (Part 2) 55:11

5M ago55:11

55:11

Comments about the show? Let us know! We love feedback! In this follow-up to episode #45, four experienced therapists trained in the John F. Barnes Myofascial Release Approach come together to share deeper reflections after a recent Myofascial Unwinding seminar. We explore the emotional layers that surfaced, how the body holds onto unresolved exper…

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EP. 250 Let Your Clients Be Clients 8:26

5M ago8:26

8:26

This week, Heather is diving into the radical idea of letting clients be clients because when you drop the expectation that people need to earn your effort by behaving in a certain way, you become a safer, more effective provider. If you’re a therapist looking to improve your client interactions and create a more welcoming atmosphere, this episode …

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EP. 249 The Hidden ROI of an Organized Business with Tracy Hoth 36:30

6M ago36:30

36:30

Join Heather in our latest episode where she chats with Tracy Hoth, a professional organizer and life coach. Tracy is on a mission to empower coaches and entrepreneurs to reclaim their time, boost their confidence, and maximize profitability through effective organization. Listen in as they discuss the common misconceptions surrounding organization…

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EP. 248 Balance Your Bank Account Like You Balance a Pelvis 12:23

6M ago12:23

12:23

Are you feeling financial stress in your Myofascial Release practice? In this episode, Heather dives into the common anxieties therapists face regarding their numbers and finances. She outlines actionable steps to take control of your finances, including: Calculating the exact number of clients or packages you need to reach your financial goals. Tr…