In this episode, we dive into the “referral trap” that keeps coaches, agency owners, and service providers stuck in a cycle of waiting for work to come to them. Drawing on nearly 20 years of experience, our host explores why referrals feel safe but aren’t truly secure—especially after the challenges of 2024, when many businesses saw their referral streams dry up.
Key topics include:
- Why relying solely on referrals is risky and reactive, not reliable
- The difference between feeling safe and being secure in your business
- The impact of economic shifts and changing client behaviour on referral-based growth
- The importance of building proactive, predictable lead generation systems
- How to regain control, confidence, and joy in your business by diversifying your client acquisition strategies
Tune in for practical mindset shifts and actionable steps to move beyond passive referrals and create a more resilient, sustainable business. If you’re ready to stop waiting and start building, this episode is for you!

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.
It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.
If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form