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Content provided by Charlotte Ellis Maldari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charlotte Ellis Maldari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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From Post to Pipeline: Content to Clients

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Manage episode 505603266 series 2829175
Content provided by Charlotte Ellis Maldari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charlotte Ellis Maldari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.
Key topics include:
- The difference between visibility and revenue
- Real-life examples of algorithm changes derailing business growth
- Why consistent posting doesn’t guarantee clients
- The importance of having a system or funnel behind your content
- How to turn content from noise into a client-generating machine
- The power of clear calls to action and next steps
- Questions to assess your current content strategy
Tune in to learn how to make every piece of content work harder for your business and discover practical steps to move from posting for engagement to building a reliable client pipeline.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.
It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.
If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

  continue reading

127 episodes

Artwork
iconShare
 
Manage episode 505603266 series 2829175
Content provided by Charlotte Ellis Maldari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charlotte Ellis Maldari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we explore why content alone won’t save your consulting agency or coaching business. While posting boosts visibility, it rarely translates directly into paying clients—especially when you’re at the mercy of ever-changing algorithms. We discuss the pitfalls of relying solely on social media, the burnout that comes from constant posting, and the frustration of seeing little return on your efforts.
Key topics include:
- The difference between visibility and revenue
- Real-life examples of algorithm changes derailing business growth
- Why consistent posting doesn’t guarantee clients
- The importance of having a system or funnel behind your content
- How to turn content from noise into a client-generating machine
- The power of clear calls to action and next steps
- Questions to assess your current content strategy
Tune in to learn how to make every piece of content work harder for your business and discover practical steps to move from posting for engagement to building a reliable client pipeline.

Curious about one-to-one coaching? Submit an application here and we can chat about your business.

If you’re ready for more personalised support, I currently have space for five new one-to-one coaching clients.
It’s 11 hours of tailored coaching for £2,500, designed to help you build a marketing system that feels like you — no formulas, no pretending.
If you want to apply for one of these spots before we open it up more widely, you can do that here:

https://airtable.com/app28MNir9SrqMbbK/pagGT2MCWXEbrEUVH/form

  continue reading

127 episodes

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