Business Not As Usual is the podcast for coaches and entrepreneurs who are done playing by the rules, and ready to build a business that actually fits their life. Hosted by Meg Yelaney, mom of twins and a business coach who's built a multi-million dollar brand, each episode is part strategy, part real talk, and a whole lot of "holy sh*t, someone finally said it." Listen on your favorite podcast platform and get ready to scale in a way that feels bold, sustainable, and unapologetically you. H ...
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Megan Yelaney Podcasts
We all have insecurities. You are not alone in your struggles. Love Your Bodd is a podcast focused on creating a dialogue around body image, specifically in the arts. In Love Your Bodd, Heather Boddy sits down with artists, activists, and health/fitness professionals to discuss body image, race, and how our insecurities make us who we are. The lack of representation in the arts and media is overwhelming. It's time to hold up a mirror to the industry and talk about how it can affect us. It's ...
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Signs You're Ready for Meta Ads + When to Hire an Ads Manager (Olympic Gold Medal Testing Framework)
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46:02In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. …
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How to Turn a 45-Minute Drive into 80 Pieces of Content with Systems Queen Jordan Gill
42:48
42:48
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42:48If life has been lifing hard lately and you're wondering, "How am I supposed to keep showing up in my business like this?"…this episode is going to blow your mind in the most practical way. Today I'm joined by Jordan Gill, creator of Systems Saved Me, longtime VIP Day queen, and the systems brain you wish you had on retainer. We talk about how she …
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The Week Everything Went Wrong (and Why Sales Still Rolled In)
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34:40This week's episode is less strategy breakdown and more honest, behind-the-scenes truth of entrepreneurship during the messy seasons of life. We just moved into a new house with twin toddlers, one of them was throwing up for almost 48 hours, our routines were wrecked, and everything felt chaotic…and yet sales STILL poured into my mastermind behind …
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$62K In 7 Days: My Private Invite Strategy, Zero Sales Calls, and Launching While Life Is Life-ing
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38:08If you think you need a perfectly curated calendar, a quiet house, or a stress-free season to pull off a profitable launch…this episode is going to feel like a warm, lovingly sarcastic slap of truth. Because this week? I moved. My house was chaos. My twins were wild. My to-do list was feral. And I still created $62,000 in sales behind the scenes…wi…
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How I Built a $220K Program in One Year (and What I'd Do Differently Next Time)
35:24
35:24
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35:24[STRATEGY SHIFT] Ever wonder what actually goes into building a multiple six-figure program? In this solo episode, I'm giving you the real behind-the-scenes of how I built my signature program, The Distinctive Edge, from a brand-new idea to $220K in revenue in less than a year while working part-time hours and raising twin toddlers. We're diving in…
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How to Build a Client Machine That Runs Itself (ft. Megan Harrington & Ellie Johnson of Zestful Media Design)
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40:54What if your business could bring in consistent clients without living on Instagram Stories 24/7? In this episode, Meg sits down with the powerhouse duo Megan Harrington and Ellie Johnson, co-founders of Zestful Media Design, to break down exactly how they built what they call "the machine": a streamlined system that attracts, nurtures, and convert…
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3 Industry Beliefs That Quietly Killed My Launches (And What Actually Converts in 2025)
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35:54
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35:54In this solo episode, I'm breaking down three industry beliefs I used to swear by that quietly killed my launches, and the shifts that helped me convert higher with fewer leads. We'll talk about why "giving more value" doesn't work in 2025, why launches aren't actually a numbers game, and how sharing more of your real life (strategically) leads to …
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Rethinking Black Friday: The Truth About AI, Messaging, and Making Money With Integrity
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27:09
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27:09This one's part pep talk, part wake-up call, and part strategy session. If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home. It's not that Instagram's broken, your list is cold, or people "aren't buying right now." It's that too many entrepreneurs are skip…
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The Off-Social Marketing System That Kept Her Business Growing While She Stepped Back
1:02:30
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1:02:30In this episode, I'm sitting down with my friend and marketing powerhouse Sophia Parra, the creator of Pocket CMO, to unpack how she grew her business while taking months away from social media. What started as a necessary pause during a difficult personal season turned into a massive realization about what truly moves the needle in marketing—and w…
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How Ruby Lee Built Passive "Daily Sales" After High-Ticket Burnout
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43:39[EXPERT VOICES, UNFILTERED] Today I'm catching up with one of my biz besties, Ruby Lee, and letting you listen in😎 We talk about how she moved from running multiple high-ticket masterminds to a simple, low-ticket, daily-sales model that feels lighter, more profitable per unit of energy, and wildly her. We also get honest about rough seasons, rebuil…
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Launch Debrief 2025: How I Closed $96,357 with 3 Warm-Up Events (Exact Numbers, Conversion Rates, and What I'd Repeat)
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48:42In this episode of Business, Not As Usual, I'm pulling back the curtain on my most recent Distinctive Edge launch—numbers, takeaways, and what actually worked. I'm walking you through the full debrief: how we brought in $96,357 in total sales, the breakdown between my new and continuing clients, where leads came from, and how three key warm-up even…
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Identity Before Strategy: How to Break Income Ceilings with NLP (with Rachel Joy)
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43:34[EXPERT VOICES, UNFILTERED] If you've ever thought "I just need a new strategy," this one's for you. Rachel Joy (NLP trainer, hypnotherapist, and creator of Neuro Recode™) breaks down why your identity and subconscious beliefs set your income ceiling—not your content calendar. We dig into the science (in plain English), how to spot when it's an ide…
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How to Get Clients to Join Before Cart Open (The Strategies I Use to Sell Out Early)
32:54
32:54
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32:54[STRATEGY SHIFT] In this behind-the-scenes solo episode of Business Not As Usual, I'm sharing the exact strategies that helped me sign more than half the spots for The Distinctive Edge before the cart even opened. Here's what you'll hear inside: The truth about strategic private invites (and why most people do them wrong). How to use self-identifie…
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[CONTENT FIX] DAY 3: The proof that actually moves buyers
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51:53Tune into Day 3 of the 3-Day Content fix series we're hosting from September 16th-18th. No more dusty testimonials, learn the type of evidence that closes belief gaps and creates demand. What We Covered: ✅ How to share testimonials so they're not just "screenshots" with no context: that doesn't activate people to BUY ✅ Clarity on the types of proof…
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The Coaching Comeback: How Danielle Found Her Voice (and Clients) Again After a 9 Month Hiatus & Niche Pivot
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17:21
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17:21[TDE Client Case Study] Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That's exactly where Danielle Robin found herself after years as a relationship coach. After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and…
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[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you
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59:52[CONTENT FIX] DAY 2: How to turn your framework into content that sells for you Tune into Day 2 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you how to share your process IN your content so people finally "get" what you do and see you as the only choice. What We Covered: ✅ A simple way to…
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From Done-For-You to Coaching Success: How Ellie & Megan Signed High-Ticket Clients and Launched a Scalable Program with TDE
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21:24[TDE Client Case Study] What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program? Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG…
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The Messaging Shift That Helped Kristen Land 9 Clients in Just 6 Weeks
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20:11[TDE Client Case Study] What if the only thing standing between you and consistent clients wasn't your strategy or certifications…but your story? That's exactly what happened for my client, Kristin Wyatt, a nutrition coach, mom of two, and graduate of The Distinctive Edge. In this episode, Kristen shares how clarifying her story and leaning into he…
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[CONTENT FIX] DAY 1: Why "Valuable Content" Isn't Landing
55:56
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55:56Tune into Day 1 of the 3-Day Content fix series we're hosting from September 16th-18th. In today's workshop we're showing you the exact fix to get your posts connecting (and converting) instantly. What We Covered: ✅ An understanding on why your content isn't converting at the rate you want it to (and how to fix it). ✅ Why having a Distinctive Edge …
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The Resource AI Will Never Replace (and Why It's Your Sales Superpower)
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30:24[STRATEGY SHIFT] We all know the online space has changed. WE GET IT. A few years ago, showing up consistently and "adding value" was enough to attract clients. But now? Value is everywhere. Your audience can get endless free tips, binge YouTube videos, or even ask ChatGPT for step-by-step coaching. So how do you stand out in an AI-saturated market…
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When AI Steals Your Spark: Rebuilding Creative Muscle with Heather Sager
51:31
51:31
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51:31[EXPERT VOICES, UNFILTERED] If you've ever felt like the more you use AI, the more your creativity is slipping away…you're not alone. In this week's episode, I'm joined by the incredible Heather Sager: speaking and sales coach extraordinaire, to talk all things authenticity, creativity, and how AI might secretly be killing your originality. Heather…
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How I Create So Much Content with Limited Time: The Process I Actually Use
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36:25
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36:25[STRATEGY SHIFT] You ever sit down to "make content" and end up staring at your screen like…cool, now what? 🙃 Been there. In this Strategy Shift episode, I'm pulling back the curtain on how I actually create a ton of content in a short amount of time, without spending hours scrolling other people's stuff or second-guessing every word. Here's what w…
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What Happens When Business Goals Collide with Mom Life (and How I Adapt)
31:41
31:41
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31:41[MOM MODE, CEO ENERGY] [BEHIND THE BUSINESS] This week was…a whirlwind. Sick toddlers, client work piling up, Mike's birthday, podcast interviews, and keeping a business that fully supports our family running. 🙃 People ask me all the time, "How are you doing it all?" and honestly? Some days I don't. Last week I had one of those days where nothing w…
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How to Organize Your Business for Maximum ROI with Tracy Hoth
37:31
37:31
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37:31If your business feels like a hot mess behind the scenes, you're not alone and you're definitely not doomed to stay that way. In this episode, I'm joined by professional organizer and certified life coach Tracy Hoth, who's spent the last 17 years helping coaches and online business owners reclaim their time, boost confidence, and increase profitabi…
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The Truth About Imposter Syndrome (And Why Even the Most Successful Coaches Feel It)
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37:22You know those moments where everything looks great on paper, but inside…you're spiraling with self-doubt, and questioning if you're actually cut out for this? You're not alone. This happens to even the most experienced entrepreneurs (hiiii me, postpartum!) In this week's episode of Business Not As Usual, I'm joined by business and mindset coach Ca…
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What Actually Led to My Clients' $10K Months (Hint: It Wasn't More Content)
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28:35[STRATEGY SHIFT] Let's talk about what's actually working to bring in consistent $10K months, without guessing what to post or trying to be everywhere at once. In this Strategy Shift episode, I'm breaking down the exact shift three of my clients made that led to major results: quitting their 9–5s, landing $40K consulting gigs, doubling their reach,…
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Tap Into the One Thing AI Can't Replace: Your Creative Genius with Roni McGuire
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48:04
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48:04Tap Into the One Thing AI Can't Replace: Your Creative Genius [EXPERT VOICES, UNFILTERED] In a world where content is being cranked out by machines faster than ever… how do you stand out, actually connect with your audience, and attract dream clients who feel your message? Answer: You tap into the one thing AI can't replicate—your creative genius. …
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How to Add 1,200+ Subscribers Without Posting Daily: The Bundle Strategy You're Not Using (Yet) with Dallas Travers
47:48
47:48
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47:48[EXPERT VOICES, UNFILTERED] What if you could grow your email list by 1,200+ people in 90 days, without paid ads, daily posting, or another exhausting launch? In today's episode of Business Not As Usual, I'm sitting down with one of my very first business coaches (and one of the smartest humans I know), Dallas Travers, to talk about a game-changing…
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Why Doing It All Is Killing Your Business (And What to Outsource First) with Emily Reagan
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59:33[EXPERT VOICES, UNFILTERED] Let's be real: if you're drowning in to-dos, secretly cursing your inbox, and wondering how the heck everyone else seems to "do it all," this episode is your warm hug and loving kick in the ass. This week, I'm sitting down with the brilliant and hilarious Emily Reagan—freelance marketing coach, founder of the Unicorn Dig…
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$70K Launch Debrief: Sales Breakdown, Client Data & What Actually Worked
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40:33[BEHIND THE BUSINESS] This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn't my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date. We're talking real numbers, real client data, and real strategy. Inside this episode, I break down: Total sales vs. c…
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Creating Demand Without Becoming a Content Machine
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19:18
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19:18[STRATEGY SHIFT] Feel like you're always creating content, but still not seeing the client flow you want? It's time to ditch the content hamster wheel and focus on what ACTUALLY drives demand. In this episode, I'm breaking down how to simplify your content strategy without sacrificing visibility or value. If you've ever thought, "I'm posting all th…
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The Business Advice I'd Give My Pre-Mom Self (That Still Applies to You)
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30:08[Mom Mode, CEO Energy] Becoming a mom of twins flipped my life and business upside down—in the best (and most chaotic) way possible. But if I could go back and give my pre-mom CEO self some advice? Oof. I'd have a lot to say. In this episode, I'm sharing the exact mindset shifts, boundaries, and business truths I wish I had locked in before motherh…
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Welcome to Business Not As Usual: the rebrand and rebirth of what used to be the #PrettyAwkward Entrepreneur Podcast. In this episode, I'm giving you the real reason behind the shift, what this new name means, and what you can expect from the show going forward. You'll get the inside scoop on: The 5 new episode categories (so you can binge what you…
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My Heart-to-Heart Before the Rebrand: How I Found My New Self as a Mom & CEO
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23:22This isn't your typical strategy-packed episode: today, you're getting a heart-to-heart. I'm coming to you raw, unscripted, and straight from the feels... because this week is a BIG one over here: ✨My full rebrand is live ✨My new website is up ✨The Distinctive Edge doors are open ✨And this is the final "Pretty Awkward" episode before we come back a…
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[TDE CASE STUDY]: How a Clear Origin Story & 3-Step Process Helped Brittany Sell Out Her Launch
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5:56If you've been feeling stuck on how to communicate what makes YOU different in a saturated market…this episode is a must-listen. I'm joined by my client Brittany Herzberg — SEO strategist, podcast host, and TDE rockstar — who's walking us through the shifts that took her from "What do I even SAY about my offer?" → to sold-out launch. 🙌 Brittany cam…
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[TDE CASE STUDY] How Sabra Became the Go-To Expert in Gut & Hormone Health (And Had Her Best Business Months Yet!)
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9:49If you've ever worried that getting more specific with your niche might limit your business… this episode will seriously inspire you. Today I'm talking with my client Sabra Cawby, a functional hormone specialist, functional nutritionist, and certified personal trainer — about how clarifying her expertise led to her becoming the go-to name for gut +…
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[DEFINE YOUR EDGE] DAY 3: The Invisible Sales Advantage
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44:34Tune into Day 3 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop you'll discover how your Distinctive Edge makes selling feel more like inviting, and less like convincing. What We Covered: ✅ How to see where your message is creating friction in your sales process ✅ Clarity on …
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[TDE CASE STUDY]: How Clarifying Her Message Helped Julia Have Her Biggest Month Yet
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17:27
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17:27What happens when you finally know how to tell your story — and SELL with it? In this episode, I'm joined by TDE VIP client Julia Lynch, a nutrition coach who helps women rewire their relationship with food and lose weight without the drama. Before TDE, Julia struggled to explain what made her approach different — and felt like just "another macro …
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[TDE CASE STUDY]: How April Closed a $40K Contract (After Building Her Distinctive Edge)
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24:40What does it really look like to go from unclear offers… to $40K contracts? In this episode, I'm joined by April Wilhelm, a consultant and fractional CMO/COO — and a TDE client who completely transformed her business through the program. Before TDE, April struggled to explain her process to potential clients and close high-value deals. After buildi…
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[DEFINE YOUR EDGE] DAY 2: Make Your Content Do the Heavy Lifting
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48:57Tune into Day 2 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you see how your Distinctive Edge shifts your content from "helpful" to holy sh*t, I need this" and what happens when your content finally starts pulling weight for you. What We Covered: ✅A simple f…
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[DEFINE YOUR EDGE] DAY 1: Uncover the Missing Link Between Your Brand, Your Content & Your Sales
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1:00:51Tune into Day 1 of the Free Define Your Edge to Attract Clients on Repeat 3-day series we're hosting from June 2-4th. In today's workshop we're helping you get clear on why your content isn't converting. and why your message might be missing the mark, even if it's "valuable." What We Covered: ✅ An understanding on why your content isn't converting …
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Why SEO Is the Most Underrated Marketing Tool in Your Business: How to Get Found, Get Clients & Stop Fighting the Algorithm with Brittany Herzberg
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53:18Ready to stop screaming into the social media void and start getting found by clients already searching for you? In this episode, I'm joined by SEO strategist and queen of organic search, Brittany Herzberg, to unpack why SEO is not outdated, overly complicated, or only for bloggers—and how it can actually simplify your marketing. We talk about: How…
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How I Pre-Sold Half My Program Before Launch Day (And Why You Can Too)
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33:52This episode is a full-on behind-the-scenes breakdown of how I pre-sold HALF the spots in my group program before the doors officially opened—and exactly what I did to make that happen. I didn't work more hours (cuz my babies don't allow it), try 17 new strategies, or manifest in the moonlight (although no shade if you do that). I went back to my o…
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Intentional Vulnerability, Oversharing, and the Fine Line Between Relatable and "Yikes"
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35:55Do you ever wonder if you're sharing too much online? Whether you're trying to connect with your audience, show the "real you," or just vent in the moment—there's a fine line between being vulnerable and accidentally making people question if they should hire you. (Oof, yep…we're going there.) In this episode, I unpack what it really means to pract…
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Redefining Hard: What Most Entrepreneurs Get Wrong About Success
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28:44Ever find yourself thinking, "Why isn't this easier by now?" In today's heart-to-heart episode, Meg gets raw and real about the expectations that sabotage entrepreneurs before they even give themselves a real shot. If you've been in the "I thought I'd be further by now" spiral, this episode is your permission slip to feel the feels, but not stay st…
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How I Had a $42K Sales Day While Not in Launch and Rebuilding My Business With Babies
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31:45In this episode, I'm sharing the full story behind one of my biggest revenue weeks in this new season of business: $42,000 in sales, including a $20K cash day, all while working part-time hours and raising twins (and NOT in the middle of a launch). This wasn't a one-time fluke. It's the result of building a brand with a clear edge, focusing on what…
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From 9–5 to 60K Followers: Laura Banks on Ditching Employee Energy & Building a Standout Health Brand
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55:48
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55:48What does it really take to go from feeling stuck at an income plateau…to running events, selling out launches, and becoming the go-to name in your niche? In this episode, I'm joined by one of my incredible private clients, Laura Banks, a nutrition health coach who's gone from stalled growth to full-on CEO momentum (midday walks and all 🙌). We talk…
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When I Start My Business, I'll Be Happy (And Other Lies We Tell Ourselves) with Sam Vander Wielen
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41:49If you've ever caught yourself thinking, "When I hit that next milestone, then I'll finally feel successful", this episode is a must-listen. This week, I sat down with Sam Vander Wielen, attorney-turned-entrepreneur, legal educator to over 350,000 online business owners, and author of the powerful new book When I Start My Business, I'll Be Happy. S…
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No Big Transformation? No Problem. Here's How to Tell Your Story Anyway
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21:12What if you never hit rock bottom? Never had a dramatic "I was broke, burned out, and living in my car" moment? And yet… you're still really damn good at what you do. This episode is for the entrepreneurs who didn't rise from the ashes, but still want to share a compelling story that connects. Today, I'm breaking down how to craft a magnetic busine…
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What No One Tells You About Success and Constant Overthinking with 7 Fig Entrepreneur Ashley Krooks
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46:10You've hit the goals, built the business, and checked all the boxes of success… so why does it still feel like something's missing? Or maybe you haven't hit the goals yet—because overthinking, self-doubt, and mental spiraling keep you stuck in inaction, second-guessing every move. In this episode, I'm joined by 7-figure entrepreneur and creator of …
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