[TDE Client Case Study]

Starting over in business after success in a previous niche can feel frustrating, humbling, and even impossible at times. That’s exactly where Danielle Robin found herself after years as a relationship coach.

After navigating her own major life transition, Danielle knew she wanted to pivot into helping women in their 30s and 40s recover from long-term breakups—but she was stuck on how to position herself in this new version of her business.

She had the experience. She had the drive. But what she didn’t have was clear messaging that set her apart.

Inside The Distinctive Edge (TDE), Danielle rediscovered her voice, clarified her story, and began marketing in a way that felt authentic and compelling. In this client case study episode of Business Not As Usual, you’ll hear:

• Why messaging is the missing link when pivoting into a new niche.

• The difference between standing out in 2017 vs. today’s coaching industry (and why the “game has changed”).

• How Danielle went from being paused for 9 months to sending her first emails, posting again on Instagram, and signing clients.

• Why taking the program at her own pace actually accelerated her breakthroughs.

• The unexpected wins she celebrated—like finally launching her Substack after sitting on it for nearly a year.

Danielle’s story is proof that you don’t need all the stars to align to start signing clients. Even in a pivot, even if you’ve been “off” for a while—you can rebuild, reignite your confidence, and create a business that reflects where you are now.

👉 Apply for The Distinctive Edge here: https://meganyelaney.com/tde

👉 Connect with Danielle on Instagram: https://www.instagram.com/dani__robin/

👉Check out Danielle’s Substack: https://substack.com/@danirobin