[BEHIND THE BUSINESS]

This episode is a full behind-the-scenes debrief of my most recent launch of The Distinctive Edge, and no…it wasn't my biggest launch ever, but it was my most efficient, sustainable, and aligned launch to date.

We're talking real numbers, real client data, and real strategy.

Inside this episode, I break down:

• Total sales vs. cash collected (and why that matters)

• VIP vs. Base clients and where every single client came from

• What my email list data revealed about buying behavior

• The 3-part pre-launch runway that made all the difference

• Why this felt like a "comeback launch" and what shifted in my approach post-motherhood

If you're prepping for a launch, or wondering why your offers aren't converting the way they used to: this is a must-listen.

Links Mentioned:

• [Business Story Blueprint Freebie]: https://meganyelaney.com/business-story-blueprint

• Join the waitlist for the next round of The Distinctive Edge: https://meganyelaney.com/tde

• DM me on Instagram: https://www.instagram.com/meganyelaney