🎙️ How Do I? — The Podcast for Ambitious Founders Ready to Scale Smarter Welcome to How Do I?, the podcast that tackles the real, raw, and sometimes messy questions founders face on the path to sustainable growth. Hosted by Matt Putra, seasoned Fractional CFO and strategic advisor to 8- and 9-figure brands, this show delivers hard-earned wisdom without the fluff. Each episode dives into a big question like: How do I scale without breaking my systems? How do I fix cash flow and still invest i ...
…
continue reading
Matt Putra Podcasts
Mastering E-commerce Marketing podcast covers the latest trends in eCommerce marketing, social commerce, and video commerce. We explore strategies for boosting online sales, creating engaging content, and using social networks like TikTok effectively. Each episode highlights how leading e-commerce brands stay ahead with insights into influencer marketing, differentiation strategies, UGC, earned & owned media, and new technologies.
…
continue reading
The SDM Show discusses all things Business, Marketing and WordPress. This show was formerly known as The SDM Business, Marketing and WordPress Show.
…
continue reading
In this channel, our host Prince Kumar Singh keeps on sharing useful information, tools, case studies and latest updates for businesses on using Digital and Social Platforms effectively which can help in increasing their brand and sales. We also interact with industry experts and learn the best practices that are implemented by them in different digital marketing specializations and sectors. Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - ...
…
continue reading
The Ecommerce Wizards podcast features top leaders in e-commerce and business to discuss proven strategies and trends from people in the trenches.
…
continue reading
E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.
…
continue reading
Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test. Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experie ...
…
continue reading

1
Episode 598 Guiding E commerce Success Black Friday Strategy and Finance With Matt Putra
33:09
33:09
Play later
Play later
Lists
Like
Liked
33:09The source is a transcript from "The SDM show" podcast, hosted by Rob Cairnss, featuring guest Matt Putra, discussing e-commerce, digital marketing, and business strategy. The main topic revolves around the importance of early planning for Black Friday and the Christmas retail season, emphasizing that preparation should begin in July or August. Put…
…
continue reading

1
How do I get real-time financials for my ecommerce business? w/Rafi Ganz
53:11
53:11
Play later
Play later
Lists
Like
Liked
53:11Episode Overview In this deep-dive episode, Rafi Ganz, UK chartered accountant and Head of Partnerships at Finaloop, reveals how ecommerce businesses can eliminate financial blind spots and gain complete visibility into their operations. After leading global tax at a multi-billion dollar IT security firm and serving as director at PwC, Rafi now hel…
…
continue reading

1
Episode 599 WordPress Accessibility Day and Website Design With Ricky Blacker
33:03
33:03
Play later
Play later
Lists
Like
Liked
33:03The source is a transcript from The SDM Show, hosted by Rob Cairns of Stunning Digital Marketing, featuring guest Ricky Blacker from WP Engine. The central topic of their discussion is WordPress accessibility, specifically promoting the upcoming WP Accessibility Day on October 15th and 16th, which is a free, 24-hour global event. Cairns and Blacker…
…
continue reading

1
Episode 597 WordCamp US: Community, Connections, and Conversations With Cami MacNamara
36:34
36:34
Play later
Play later
Lists
Like
Liked
36:34The source is a podcast episode from "The SDM Show" where host Rob Cairns interviews Cami MacNamara about her experiences at WordCamp US, a conference for the WordPress community. They discuss various aspects of the event, including the city of Portland, the value of networking over attending every presentation, and specific talks and afterparties.…
…
continue reading

1
184. Why Your Ads Don’t Work with Arooba Kamal
31:09
31:09
Play later
Play later
Lists
Like
Liked
31:09In this conversation, host Eitan Koter is joined by Arooba Kamal, a full funnel growth operator with over 10 years of experience helping DTC brands build sustainable, profitable growth. Arooba has worked across Meta, Google, CRO, and lifecycle marketing. She’s supported brands in categories where the products are deeply personal - women’s wellness,…
…
continue reading

1
Episode 596 Hiring, Delegating, and the AI Revolution With Kasim
36:08
36:08
Play later
Play later
Lists
Like
Liked
36:08The source is a podcast episode from "The SDM Show" with host Rob Cairns, featuring guest Kasim. The primary focus of the discussion revolves around the crucial role of executive assistants for business owners and entrepreneurs. Kasim emphasizes the distinction between a virtual assistant (VA) and an executive assistant (EA), advocating for the lat…
…
continue reading

1
Episode 595 Navigating Client Support for Digital Agencies With Ryan Waterbury
29:09
29:09
Play later
Play later
Lists
Like
Liked
29:09The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, digital marketing, and WordPress. In this particular episode, Rob Cairns and guest Ryan Waterbury of One Dog Solutions discuss the critical importance of clients adhering to established support systems and guidelines for agencies and solo operators. They emphasize that cli…
…
continue reading

1
Episode 594 Brand Visibility and AI in the Modern Digital Landscape With Jon Mest
38:27
38:27
Play later
Play later
Lists
Like
Liked
38:27This episode of "The SDM Show" features an interview with Jon Mest discussing the critical role of brand visibility and artificial intelligence (AI) in modern marketing. Mest, who previously worked in M&A and various startups, shares his journey to developing Chatrank.ai, a tool designed to help businesses improve their presence in AI overviews and…
…
continue reading

1
Episode 593 Reflections at 58: Lessons in Life, Business, and Well-being
8:46
8:46
Play later
Play later
Lists
Like
Liked
8:46The provided audio transcript features Rob Cairns, founder and CEO of Stunning Digital Marketing, discussing personal and professional lessons learned over 58 years. Cairns emphasizes the importance of mental and physical well-being, advocating for therapy and regular doctor visits, and highlights the benefits of exercise like walking. He also stre…
…
continue reading

1
How Do I Make Money from My Thank You Page? w/ Ankita Verma
20:23
20:23
Play later
Play later
Lists
Like
Liked
20:23Episode Overview This episode features Ankita Verma, CEO and co-founder of Pier39.ai, a revolutionary AI-powered platform that helps eCommerce brands monetize their thank you pages. With her background as Head of Product at Amazon AI and AWS, plus an MBA from Wharton, Ankita reveals exactly how to transform your post-checkout experience from a dead…
…
continue reading

1
183. How to Make Money Selling Digital Businesses with Gregory Elfrink
32:27
32:27
Play later
Play later
Lists
Like
Liked
32:27On today’s episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Gregory Elfrink, Head of Marketing at Empire Flippers. If you’re not familiar, Empire Flippers is the largest curated marketplace for buying and selling online businesses, from content sites and SaaS companies to e-commerce stores and agencies. Greg’s story is anyt…
…
continue reading
This podcast episode features Rob Cairns interviewing Ryan Logan about Influence WP, a platform initially conceived as a broad WordPress directory that has since refined its focus to exclusively assist WordPress product creators. Logan explains that Influence WP aims to boost the presence of these creators and help them reach more customers, while …
…
continue reading

1
Episode 591 Conquering Imposter Syndrome and Unleashing Your Inner Expert With Christine Blosdale
47:50
47:50
Play later
Play later
Lists
Like
Liked
47:50In this podcast episode from "The SDM Show," host Rob Cairns interviews Christine Blosdale, an expert authority coach, about imposter syndrome. They discuss how this feeling of inadequacy impacts entrepreneurs and why individuals struggle to recognize their own expertise. Blosdale shares her personal background and explains how her childhood experi…
…
continue reading

1
182. How To Align Marketing With Business Goals with Francesco Alfano
27:36
27:36
Play later
Play later
Lists
Like
Liked
27:36On this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Francesco Alfano, a Toronto-based digital marketing leader with over 12 years of experience. He has worked with some of Canada’s most recognized brands, including Rogers & Shaw Communications and Campbell’s Soup Company. Francesco has built his career around turning b…
…
continue reading

1
Episode 590 Ryan With Hyperdrive WP: Optimizing WordPress Websites for Business Growth
28:45
28:45
Play later
Play later
Lists
Like
Liked
28:45The podcast episode features an interview with Ryan from Hyperdrive WP, a company offering a WordPress framework extension designed to optimize websites. Ryan explains that Hyperdrive WP focuses on improving site speed, responsiveness, and search engine optimization (SEO), while also providing a user-friendly backend for clients to easily edit cont…
…
continue reading

1
Episode 589 Marketing Attribution and Wicked Reports With Scott Desgrosseillers
46:14
46:14
Play later
Play later
Lists
Like
Liked
46:14This podcast episode features an interview with Scott Desgrosseillers, the founder of Wicked Reports, a marketing attribution platform. The conversation, hosted by Rob Cairns of Stunning Digital Marketing, focuses on the critical importance of marketing attribution for businesses, particularly those spending at least $10,000 monthly on ads. Desgros…
…
continue reading

1
181. The Power of Belonging in Branding with Chelsea Burns
33:40
33:40
Play later
Play later
Lists
Like
Liked
33:40In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Chelsea Burns, better known as The Marketing Psychologist™. Chelsea has more than 17 years in marketing, holds a master’s in applied psychology from USC, and works with conscious companies to help them grow without losing sight of their values. She is also the creator…
…
continue reading

1
Episode 588 WordPress: Product Development in a Changing Ecosystem With Brian Gardner
32:49
32:49
Play later
Play later
Lists
Like
Liked
32:49This podcast episode features an interview with Brian Gardner, a prominent figure in the WordPress community, hosted by Rob Cairns of the SDM Show. The discussion centers on the challenges and opportunities within WordPress product development, especially concerning the adoption of the block editor versus traditional page builders. Gardner expresse…
…
continue reading

1
Episode 587 All About Domains and Management Tips
4:57
4:57
Play later
Play later
Lists
Like
Liked
4:57The SDM Show, hosted by Rob Cairns, a digital strategist from Stunning Digital Marketing, focuses on business, productivity, and digital marketing, particularly concerning WordPress. This specific episode offers five key points for effective domain management. Cairns advises listeners to never accept a free domain from a web host and to always regi…
…
continue reading

1
How AI Is Transforming Branding & Social Media Industry with Ethan Monkhouse
30:35
30:35
Play later
Play later
Lists
Like
Liked
30:35The future of marketing isn’t about pumping out more content—it’s about building trust and fostering intent. In my latest podcast, I sat down with Ethan Monkhouse, founder of Naviro, to explore how AI is reshaping social media, brand growth, and audience engagement. Here are some key takeaways: 🔹 From Attention to Intent – Modern funnels aren’t abo…
…
continue reading

1
Episode 586 Order Entry and Customer Experience in E-commerce With Hamish McKay
36:10
36:10
Play later
Play later
Lists
Like
Liked
36:10The SDM Show, hosted by Rob Cairns, focuses on business, life, and digital marketing, with a particular emphasis on WordPress. This episode features an interview with Hamish McKay, co-founder of Ordered Editing.com, a software solution for Shopify e-commerce brands. McKay discusses how his experience in a chaotic internship led him to identify a cr…
…
continue reading

1
Episode 585 Amazon Product Videos: Enhancing Visuals for Online Sales With SG
35:56
35:56
Play later
Play later
Lists
Like
Liked
35:56This source presents a podcast interview with SG, the founder of Dobby Ads, an agency specializing in creating images and videos for Amazon product listings. SG explains how his background at Amazon and an early client's need for creative content led to the formation of his company. The discussion highlights the increasing importance of high-qualit…
…
continue reading

1
Episode 584 Show Me The Money With Bud Kraus
32:54
32:54
Play later
Play later
Lists
Like
Liked
32:54This text originates from a podcast episode of "The SDM Show" hosted by Rob Cairns, featuring Bud Kraus. The discussion centers on the practicalities and benefits of podcasting, particularly regarding obtaining sponsorships and generating revenue. Both hosts share their experiences with podcasting, emphasizing the importance of building connections…
…
continue reading

1
180. How to Market Your Brand Online with Jake Levin
30:51
30:51
Play later
Play later
Lists
Like
Liked
30:51In this episode, Eitan Koter welcomes Jake Levin, founder and CEO of Inflection Growth, a company that helps fast-scaling e-commerce brands reach their next big milestone. Jake was the first marketing hire at goPuff, co-founded GettaCar, and now works with brands through a hands-on, embedded marketing team model. They talk about how the e-commerce …
…
continue reading

1
Episode 583 SEO With Warren Laine-Naida All About Backlinks
19:37
19:37
Play later
Play later
Lists
Like
Liked
19:37This podcast episode, hosted by Rob Cairns from Stunning Digital Marketing, features SEO expert Warren Laine-Naida discussing the enduring relevance of link building in digital marketing. Laine-Naida emphasizes that while the methods have evolved from simply accumulating numerous links to focusing on quality and purpose, link building remains a cru…
…
continue reading

1
Episode 582 Agency Chat With Ryan Waterbury Why You Need To Take a Vacation
15:03
15:03
Play later
Play later
Lists
Like
Liked
15:03In "Episode 582 Agency Chat With Ryan Waterbury - Why You Need To Take a Vacation," hosts Rob Cairns and Ryan Waterbury emphasize the critical importance of solo agency owners and business professionals taking time off for their mental and physical well-being. They argue that despite client pressures and the ease of working from home, regular break…
…
continue reading

1
Episode 581 Marketing With Bridget Willard Why a Website Care Plan is Part of your Marketing
31:22
31:22
Play later
Play later
Lists
Like
Liked
31:22In this podcast transcript, Rob Cairns, CEO of Stunning Digital Marketing, hosts Bridget Willard to discuss the crucial role of website care plans in a business's marketing strategy. They emphasize that a website is a 24/7 employee and a vital part of a company's infrastructure, requiring continuous updates, security, and maintenance. The discussio…
…
continue reading

1
179. Google Ads Tips That Really Work with Dan Chorlton
31:15
31:15
Play later
Play later
Lists
Like
Liked
31:15In this episode, Eitan Koter sits down with Dan Chorlton, CEO and co-founder of Goa Marketing. Goa Marketing is a SaaS platform that helps enterprise advertisers get more from their Google Ads budgets. Dan and his team have managed and optimized over a billion pounds in paid search, partnering with brands like MoneySupermarket to improve returns an…
…
continue reading

1
Episode 580 WordCamp Canada with Dan Knauss and Troy Chaplin
37:12
37:12
Play later
Play later
Lists
Like
Liked
37:12In this particular episode, Rob Cairns interviews Dan Knauss and Troy Chaplin about the upcoming WordCamp Canada event, also known as WordCamp A. The conversation covers various aspects of the event, including its new three-day format with an added contributor day, the keynote speakers Dave Winer and Evan Prodromou, and the diverse range of topics …
…
continue reading

1
Episode 579 Flow vs. Force: Entrepreneurial Growth & Mindset Jason Friedman
46:00
46:00
Play later
Play later
Lists
Like
Liked
46:00This podcast episode features Rob Cairns and Jason Friedman discussing growth strategies for entrepreneurs. They highlight the common misconception that growth solely equates to revenue, advocating instead for a holistic approach encompassing team development, client base expansion, increased impact, and profitability. Friedman shares his personal …
…
continue reading

1
Episode 578 Team Collaboration, AI, and WordPress Business Evolution With Andrew Palmer
57:18
57:18
Play later
Play later
Lists
Like
Liked
57:18This podcast features an interview with Andrew Palmer, who discusses the new AI-powered "teammates" being integrated into Atarim, a WordPress website feedback and project management platform. These AI teammates, such as Lexi (proofreader), Index (SEO master), Nav'i (accessibility expert), Pixel (UI/UX expert), Glitch (link checker), and Claro (clie…
…
continue reading

1
Episode 577 Mind Shifting Wiith Mitch Weisburgh
48:12
48:12
Play later
Play later
Lists
Like
Liked
48:12This podcast episode, from The SDM Show hosted by Rob Cairns, features an interview with Mitch Weisburgh, an expert in "mind shifting." The discussion centers on Weisburgh's framework of mind shifting, which encompasses resourcefulness, resilience, and collaboration/conflict resolution. They explore the importance of mental well-being, setting boun…
…
continue reading

1
178. Stop Losing Cash from Unsold Inventory with Matt Putra
30:08
30:08
Play later
Play later
Lists
Like
Liked
30:08In this episode of Mastering eCommerce Marketing, host Eitan Koter talks with Matt Putra, a Fractional CFO and founder of Eightx. Matt helps eCommerce and CPG businesses making between $5 and $100 million scale profitably and sustainably. His main focus is helping companies simplify finances and manage their cash flow clearly. Matt explains the cri…
…
continue reading

1
Episode 576 Copywriting With Todd Jones Content Flyover
18:56
18:56
Play later
Play later
Lists
Like
Liked
18:56The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd's "Content Flyover" service, an audit designed for businesses with a substantial…
…
continue reading

1
177. Stop Wasting Ad Spend on Fake Clicks with Rich Kahn
28:30
28:30
Play later
Play later
Lists
Like
Liked
28:30Today, Eitan Koter is joined by Rich Kahn, CEO of Anura.io, and a veteran in the digital marketing world. With over 31 years of experience and multiple multimillion-dollar companies under his belt, Rich has spent the last two decades focused on solving one major problem: ad fraud. He’s also been named an Ernst & Young Entrepreneur of the Year for T…
…
continue reading

1
Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton
45:18
45:18
Play later
Play later
Lists
Like
Liked
45:18Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton , an expert in referral and affiliate marketing and the founder of a company that helps businesses leverage micro-influencers. The conversation covers the dynamics of e-commerce, the challenges faced by smaller brands, and the evolving landscape of influencer ma…
…
continue reading

1
Cracking the Code of Marketing Attribution with Scott Desgrosseilliers
26:13
26:13
Play later
Play later
Lists
Like
Liked
26:13In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution. Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the fi…
…
continue reading

1
How do I clean up a shitty cofounder relationship? w/ Ryan Vaughn
23:36
23:36
Play later
Play later
Lists
Like
Liked
23:36Episode Overview This episode tackles one of the most critical challenges in startup leadership: repairing damaged co-founder relationships. Ryan Vaughn, executive coach and founder of Inside Out Leadership, brings his experience as a 3x serial entrepreneur and coach to over 100 founders worth $10+ billion in equity value. Having navigated co-found…
…
continue reading

1
Episode 574 Things Not To Do In Your Marketing
5:58
5:58
Play later
Play later
Lists
Like
Liked
5:58In an episode of The SDM Show, host Rob Cairns, CEO of Stunning Digital Marketing, offers listeners valuable advice on common pitfalls to avoid in digital marketing. He emphasizes the importance of ethical practices, such as obtaining consent before adding individuals to email lists and ensuring unsubscribe options are readily available. Cairns als…
…
continue reading

1
176. Marketing Secrets No One Shares with Wilson Zehr
32:58
32:58
Play later
Play later
Lists
Like
Liked
32:58On this episode, host Eitan Koter welcomes Wilson Zehr, CEO of Zairmail. Wilson has over 25 years in tech, innovation, and business strategy. He has helped launch eight tech startups and raised more than $60 million in venture capital. He has also spent years teaching marketing and entrepreneurship at the university level. Now, Wilson leads Zairmai…
…
continue reading

1
Episode 573 Changing Life Circumstances With Dr Iyer
57:09
57:09
Play later
Play later
Lists
Like
Liked
57:09This source presents a podcast interview with Dr. Iyer, a physician with over four decades of experience, discussing various aspects of health, medicine, and life-changing circumstances. The conversation spans topics such as the importance of narrative in personal experience, the challenges of motivating patients to make healthy choices, and the im…
…
continue reading

1
How do I know what insurance I need? w/ Jeff Brewer
1:11:01
1:11:01
Play later
Play later
Lists
Like
Liked
1:11:01Episode Overview Jeff Brewer, CEO of Cornerstone Insurance and a US Coast Guard veteran, breaks down everything you need to know about business insurance for eCommerce companies. With over 25 years of experience and licensed in all 50 states, Jeff explains how to select the right coverage, choose reliable agents, and avoid costly mistakes that coul…
…
continue reading

1
Episode 572 Copywriting With Todd Jones - The Art of The Remix
28:10
28:10
Play later
Play later
Lists
Like
Liked
28:10The provided text features an episode of "The SDM Show" hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about "the art of the remix" in content creation, a strategy for repurposing existing content across different platforms to save resources,…
…
continue reading

1
175. Marketplace Mistakes To Avoid with Will Haire
32:36
32:36
Play later
Play later
Lists
Like
Liked
32:36Welcome back to Mastering eCommerce Marketing with your host, Eitan Koter. Today’s guest is Will Haire, co-founder of BellaVix, a marketplace marketing agency focused on helping brands grow on Amazon and Walmart. Will’s background is full of hands-on experience. He’s helped first-time sellers launch from scratch, and worked with big names like Inst…
…
continue reading

1
Episode 571 Security With Tim Nash Cell Phone Privacy and Tims New Course
35:55
35:55
Play later
Play later
Lists
Like
Liked
35:55This audio transcript features an interview with Tim Nash, a WordPress security expert, on the SDM Show, hosted by Rob Cairns. The discussion initially explores cell phone privacy and the implications of proposed Canadian legislation that would allow police access to data without warrants, contrasting it with existing UK laws and border control pra…
…
continue reading

1
How Do I Know If An Agency Is Good Or Not? w/ Natalie Kaminski
40:17
40:17
Play later
Play later
Lists
Like
Liked
40:17Episode Overview This episode tackles one of the most critical decisions eCommerce founders face: how to identify and select a quality agency partner. Natalie Kaminski, CEO and co-founder of JetRockets, brings 15 years of software development agency experience to break down her proven framework for evaluating agencies. With JetRockets maintaining a…
…
continue reading

1
Episode 570 Agency Chat With Ryan Waterbury Why You Need A Security Care Plan?
40:43
40:43
Play later
Play later
Lists
Like
Liked
40:43This podcast episode, featuring Rob Cairns and Ryan Waterbury, discusses the critical importance of a security care plan for WordPress websites. They emphasize that businesses often underestimate the risks and costs associated with neglected website security, leading to hacks and significant financial losses. The conversation highlights the necessi…
…
continue reading
This podcast episode from "The SDM Show" features host Rob Cairns as he pays tribute to his late father, Bruce Cairns, on the 15th anniversary of his passing from pancreatic cancer. Rob highlights his father's fairness, strong work ethic, and pivotal influence on his own interests, particularly in sports and technology, which stemmed from his dad b…
…
continue reading

1
Episode 568 SEO With Warren Laine Naida SEO and Performance
15:56
15:56
Play later
Play later
Lists
Like
Liked
15:56This podcast features on Warren Laine-Naida focusing on Search Engine Optimization (SEO) and its connection to website performance. The hosts emphasize that modern SEO extends beyond simple keywords and page speed, highlighting the crucial role of a mobile-first approach, structured data (schema markup), and a positive user experience (UX). The dis…
…
continue reading

1
174. Everything to Know About AI Video with John Gargiulo
31:11
31:11
Play later
Play later
Lists
Like
Liked
31:11Welcome back! On today’s episode, host Eitan Koter sits down with John Gargiulo, the founder and CEO of Airpost. John’s company is shaking up the way e-commerce brands create video ads, using a mix of AI and real people to help businesses make a lot more content, much faster, and still keep it feeling genuine. Before starting Airpost, John built Re…
…
continue reading