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Cracking the Code of Marketing Attribution with Scott Desgrosseilliers

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Manage episode 496807205 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

  • The biggest mistakes marketers make in attribution

  • How to create a measurement strategy that drives ROI

  • The "Five Forces" framework for decoding your customer journey

  • Why relying on ad platform data is risky

  • How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan

  continue reading

85 episodes

Artwork
iconShare
 
Manage episode 496807205 series 2919944
Content provided by Prince Kumar Singh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Prince Kumar Singh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Digital Marketing Gyaan, we dive deep into one of the most misunderstood yet mission-critical topics for marketers: Customer Journey Attribution.

Joining us is Scott Desgrosseilliers, CEO of Wicked Reports, a leading marketing attribution platform trusted by top e-commerce and subscription brands. With over 25,000 hours in the field, Scott unpacks:

  • The biggest mistakes marketers make in attribution

  • How to create a measurement strategy that drives ROI

  • The "Five Forces" framework for decoding your customer journey

  • Why relying on ad platform data is risky

  • How AI is shaping the future of attribution and pixel optimization

If you're a marketer, founder, or growth strategist looking to spend smarter and scale faster - this conversation is a goldmine.

Learn more: https://5forces.com
Hosted by: Prince Kumar Singh

#DigitalMarketing #MarketingAttribution #CustomerJourney #WickedReports #MarketingPodcast #EcommerceGrowth #ScottDesgrosseilliers #FiveForces #MarketingMeasurement #DigitalMarketingGyaan

  continue reading

85 episodes

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