Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton , an expert in referral and affiliate marketing and the founder of a company that helps businesses leverage micro-influencers. The conversation covers the dynamics of e-commerce, the challenges faced by smaller brands, and the evolving landscape of influencer marketing. Yarton explains how his platform assists businesses, particularly Shopify stores, in identifying and rewarding micro-influencers for driving sales. The episode explores the effectiveness of authentic, unpolished content, the types of products that benefit most from micro-influencer marketing, and the company's performance-based commission model.